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Competitor Battle Card

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Square
Guru
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Competitor Battle Card

Use this template to lay out all the information your team will need to know about your competitor.

[Competitor Name]

Business Type (ex: Payments, Project Management, Food and Beverage)

Based in City, State, Country

Known For:

  • Aggressive upfront discounts
  • Using approved resellers
  • Copying same business model, but presenting themselves as a more affordable option

Who are they targeting?

Businesses who need:

  • [business need]
  • [business need]
  • [business need]
  • [business need]

[Competitor] Value Props and Common Objections

Subject Topic

Strategy: [How do they want the merchant to react and what things should we emphasize to gain that?]

ObjectionsRep Response"This is what they are offering me and it's a really low price."List of talking points to combat this comment (not a script).​​​​

Areas of Focus

Green (Areas where we win over the competitor)

  • Area 1
  • Area 2
  • Area 3

Yellow (Areas where we are similar)

  • Area 1
  • Area 2
  • Area 3

Red (Areas to stay away, reroute conversation)

  • Area 1
  • Area 2
  • Area 3
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