Use this template as an index of important terms and frequently used lingo on your team or department.
Team/Department Glossary - [team/department name]
Word or PhraseDefinitionTeam(s) Using TermAcquisitionGenerating more/better leads for marketing funnel (numbers). Better quality leads are generated based on engagement rather than just number of leads & downloads (mainly in the retail industry).Marketing/ SalesBrand Awareness Making consumers more familiar with your product.Marketing/ BrandPQLA "product-qualified lead" is someone who has taken enough action within the product. They are now a quality lead for sales to reach out.Sales/ Product
Want to learn more terms? Check out the following:
Link out to other teams' glossaries in Guru cards.