Some rules of thumb for channel management:
Your company's social media presence should include a strategic mix of programs and potential bundles or discounts, article content, events, marketing initiatives, videos, and third party content that's relevant and/or evergreen.
There are two types of content that your team can use on its channels:
When linking to pages on your website from social media platforms, your team should strive to not only link the homepage, but other relevant pages to the post to drive visibility.
Twitter and Instagram, in particular, depend on identifying and following accounts in order to gain followers in return.
Some strategies for developing communities organically include: