Guru + Typeform: A Better Way to Make Knowledge Sticky

Last verified Jan 19, 2022

At Guru, we often talk about the 70/20/10 rule of learning. For many people, structured training is the first thing that comes to mind when they think about how learning happens. These people may be surprised to learn that only 10% of learning takes place in formal settings like conferences, eLearning courses, and certification programs.

What about the remaining 90% of learning?


Interpersonal communications and relationships account for 20% of learning, taking the form of feedback and coaching. The remaining 70% of learning takes place in the heat of daily work, where people need to learn on their feet and in context. This can be stressful for employees and worrying for managers who want to support their teams and set them up for success.

Guru’s company wiki delivers important company information to people right in their workflows, providing a safety net for users during customer-facing interactions. To put it another way: Guru is like giving everybody in the company a super-smart sidekick that is always on hand with the right information at the right time.

As products and company processes evolve, Guru is a continuously updated source of truth that support reps, sellers, and account teams can rely on to be fresh, accurate, and up-to-date.

New team members may need a bit more support during the onboarding process to feel fully comfortable. Even with Guru at their back, they may benefit from an extra bit of validation that they are able to put their knowledge to work for them. They will probably have access to structured training resources and may even go through a formal training process, but let’s face it, onboarding can feel overwhelming and walls of text start to look alike. What people need is a way to get a quick sense of whether or not they are absorbing all this info.


That’s where Typeform steps in—it’s a tool that pairs with Guru to make onboarding information stick. By adding an occasional quiz, people retained more information and even got to have fun while doing it. Creating the quiz was simple, and quiz-takers enjoy a conversational, human experience. 

Typeform can be used for getting feedback, collecting leads, and a lot of other jobs, but their Quiz Maker is a perfect match for Guru. Combining our bite-sized knowledge with a quick quiz is the most effective way for new team members to guarantee they’re retaining information. 

And it’s not just new team members who benefit from quizzes. Think about the various product launches, new features, and messaging updates that customer-facing teams need to understand. With the winning combination of Guru and Typeform, managers can quickly get knowledge in front of people and then take a pulse check on team learning to augment formal training programs.

Here’s how Guru and Typeform can level up your knowledge programs!

Why use a Typeform quiz in Guru?

The main reason to use a Typeform quiz in Guru is to see whether or not people have read the information presented to them. But there are many more benefits to using quizzes: 

  • Typeform quizzes can provide managers with a quick view of whether or not people understand the information that is being presented to them in Guru. 

  • It’s another mechanism for feedback from knowledge seekers. If quiz results come back and there’s a question with a low percentage of correct answers, this is a signal that knowledge is not being presented in the best form. This allows knowledge workers to quickly address these information gaps, with the knowledge seeker in mind. 

  • It’s fun! Onboarding has a reputation for feeling like you’re back in a classroom. Bring new employees up to speed and let them have fun at the same time.

When to use a Typeform quiz in Guru

Consider using a Typeform quiz whenever you have new information to present to your team that they must in turn be able to present to customers and prospects. People will quickly suffer from quiz fatigue if you assign a series of questions every time you share new knowledge. Keep quizzes relevant—they are meant to be another safety net to de-risk important learning.


Here are a few ideas to get started:

  • Feature release quizzes: are you about to release a new interface for your product? Your customers will have a million questions about the changes and your support team should be prepared to handle the wave of inquiries. Putting feature release notes into a Guru card and embedding a quick Typeform quiz is a way to create additional confidence before getting into a conversation with a customer.

  • Special promotion quizzes: seasonal promotions are a fact of life for DTC and e-commerce companies. Get a sense of how prepared your support teams are by including a Typeform quiz alongside your Guru cards explaining the promotion. You may be surprised to find there are areas you can clarify before you ever launch the campaign!

  • Onboarding quizzes: let’s face it: onboarding to a new company can be intimidating. New employees are assigned mountains of reading, viewing, and coursework. The bite-sized information in Guru pairs perfectly with bite-sized embedded Typeform quizzes. Make it clear to new employees that quizzes are not graded, but are a way to test knowledge, risk-free.

Embed Typeform Quizzes in Guru Cards

Now that you’re inspired by some ways to use Typeform quizzes with Guru, here’s how you can activate the program.


Think about where you want people to see your quizzes. You can embed a Typeform quiz directly into an existing Guru card, or you can create a dedicated card that contains your quiz. It will depend on your use case. New feature releases may have all info compiled into a single Guru card. In this case, it probably makes sense to embed the quiz directly into the card.

During onboarding, a person is probably reading multiple cards contained on a board. Creating a dedicated quiz card to punctuate the end of the board reading may be a better decision here. Overall, you should try to have your quiz cadence mirror the bite-sized knowledge of Guru and fit into the overall user flow.

Typeform makes it easy for managers to quickly spin up a quiz. We recommend keeping quizzes brief: think of three or four highly specific questions that can be answered in multiple-choice form. This isn’t pub trivia night, so the goal isn’t to stump your quiz participants! Instead, think about giving people a chance to demonstrate that they’ve absorbed what you want them to learn. What are the most important facts you need them to know?

Since you may already have a formal learning system in place, try positioning Typeform + Guru quizzes as self-assessments. Even though these are not graded coursework, we recommend requesting quiz-taker email addresses so you can see who is participating. This also gives managers the ability to reach out to team members who may need additional support in between formal training sessions.

Once your Typeform quiz is ready for people to take, decide whether you need to create a dedicated card or add it to an existing card, based on the decision-making suggestions above. In Typeform’s share options, go to the “embed on a webpage” section and select the Standard format. Copy the code snippet and paste it into your Guru card using the iframe format option.

Save and publish your card, and the quiz will be ready for participants!

Taking it to the next level


Guru’s features allow you to up-level your self-assessment quiz program. Once you’ve embedded a Typeform quiz in Guru, you can assign a Knowledge Alert to your knowledge seekers so they will know the quiz is ready. You can also use Guru’s analytics features to see overall engagement with the card.

Are you seeing lots of views but very few quiz submissions? Maybe you should consider adding some explanatory text so people understand the reasons the quiz exists and what will be done with the results.

To make sure you’re keeping track of participation in the quiz program, we recommend taking advantage of Slack. Both Guru and Typeform have Slack apps to keep information flowing where you’re already working. With Typeform’s Slack app, you can push alerts every time someone takes the quiz to a Slack channel so managers are aware of any engagement. Add some incentives for participation, whether it’s healthy competition via a leaderboard to see who’s most engaged or offering the chance to earn a gift card or company swag.

Ready to use Typeform? Visit the Typeform website and get started today.

Adding Typeform quizzes is just one way to enhance your product enablement program with Guru. Find more great suggestions in our Community!