Who doesn’t love cold emails!? Ok, we’ve all used a shotgun approach at times, but cold emails can work when you target properly and actually send valuable info. This is where psychology plays a big role in your subject line and making sure you’re getting to the point quickly.
7 Sanity Checks for Cold Emails by Lincoln Murphy (16 Ventures & Gainsight)
Everytime you run another cold email campaign, make sure you run through this quick checklist put together by Lincoln Murphy to maximize your open and reply rates.
How to Send Mass Personalized Emails Using Mail Merge in Gmail by Sapph Li (The Art of Emails)
An amazing step-by-step walkthrough on how you can send hundreds of outreach emails in just 2-3 hours while still personalizing every single one and achieving high response rates.
9 Cold Email Formulas That Just Plain Work by Bernie Reeder (Yesware)
For years copywriters have used basic principles of persuasion and influence to come up content that reliably draw readers into reading it. These formulas just plain work – and can stop people in their tracks and compel them to read your cold email. Bernie Reeder of Yesware shares the nine best formulas and real-world cold email examples from Yesware sales reps and others.
23 Sales Email Subject Lines That Get Prospects to Open, Read, And Respond by Emma Snider (HubSpot)
No matter how good your email copy is, it won’t matter if your prospect’s never open it. Emma Snider of HubSpot shares 23 subject lines you can use today to up your open rates and response rates today.
23 Email Sales Lines to Spur Action by Aaron Ross (Predictable Revenue & SalesHacker)
The value of compelling subject lines is well documented but what about call’s to action within your email? Aaron Ross of Predictable Revenue shares 23 simple CTA’s that will help get your prospects to respond to your emails.
A/B Testing Cold Emails (without a statistically-significant sample size) by Steli Efti (Close.io)
A/B Tests only work with large sample sizes, but cold emailing 10,000+ people is the quickest way to get your emails in spam. Steli Efti, CEO of Close.io advises to keep cold email outreach small (50 emails daily to a targeted audience) and follow up with cold calls to gain qualitative insights into how your email performed.
Why Zenefits’ Cold Emails Lose Their Prospects by Heather Morgan (Salesfolk)
Even one of the fastest growing SaaS company in history can have some flaws. Heather Morgan of Salesfolk breaks down the cold email template she has seen Zenefits using, pointing out why your cold emails should do more showing than telling.
16 Psychology Tips to Upgrade Your Cold Sales Emails by Max Altschuler (SalesHacker & HubSpot)
Simple and actionable tips like “Sell to the individual, then the employee, then the company” that will help improve your cold emails. Max Altschuler of Sales Hacker highlights how you can use basic psych concepts to increase your cold email response rate.
What is the Best Opening Line you Have Received From a Cold Email? by GrowthHackers.com
Hear from Growthhackers.com community members including Lincoln Murphy and Sean Ellis on the best opening lines they have received from cold emails and their take on cold email strategies in general. Lots of actionable strategies to test out here.
Line by Line Breakdown of a Highly Effective Sales Email by Sapph Li (The Art of Emails & Datanyze)
Sapph Li of The Art of Emails, provides a line by line breakdown of how to capture the attention of your prospect from the subject line all the way down to your call to action. Lots of examples and templates you can try today.
How To Send Super Personalized Emails (That Prospects Actually Want To Read) by Elise Musumano (Yesware)
We all know personalized emails to prospects perform better than automated ones, but it’s easier said than done. Elise Musumano of Yesware shares 6 ways you can personalize your next prospecting email sharing some of her favorite examples from other companies.
I Analyzed 147 Cold Sales Emails And 93.9% Of Them Sucked by Anand Sanwal (CB Insights)
After raising a round of funding, Anand Sanwal, CEO of CBInsights saw the cold emails pouring in. After analyzing all 147 of them, he compiled his research so that you can learn from the mistakes of others.
Tips to Keep Your Sales Team’s Emails Landing in Inboxes and Out of Spam Folders by John-Henry Scherck (DocSend)
The worst thing that can happen to your SDR’s is have their emails go to spam. John-Henry Scherck of DocSend gives 9 suggestions that you can share with your team to limit the chances your email goes to spam.