Every enterprise I talk to has the same problem, just wearing a different name. Knowledge is scattered across wikis, docs, chats, and CRMs, and nobody, human or AI, can fully trust what they're looking at. We started Guru to fix that: structure the mess, govern it so it stays accurate, and put trusted, cited answers in front of every person and every AI system in the business.

Today we're making Guru easier to buy for the thousands of enterprises that already run their infrastructure on AWS. Guru is now listed on AWS Marketplace.

Why Guru's partnership with AWS matters more than it sounds like it should

Procurement isn't glamorous, but it's often the thing standing between a team and the tool they need. A new vendor means a new contract, a new security review, and a new line item fighting for budget that's already spoken for. None of that has anything to do with whether the product is good. It's friction, and friction is the enemy of getting real work done.

Buying Guru through AWS Marketplace removes a lot of that friction:

• ‍One contract, one invoice. Purchase through a private offer and Guru shows up on the AWS bill you already reconcile, not a separate vendor relationship to track.
• ‍A security review that's already mostly done. Our Marketplace listing answers most of what a standard enterprise questionnaire asks. That turns a multi-week procurement cycle into something much shorter.‍
• Spend you've already committed. Guru purchased through Marketplace counts against your existing AWS commitment. It's not new budget, it's budget you've already set aside, being put to use.‍
• Credits, in some cases. Depending on your commitment tier, qualifying deployments can unlock AWS-funded credits toward a proof of concept or migration. Worth a conversation with your AWS account team.

None of this changes what Guru does. It changes how fast you can get it in front of your teams.

Why we're betting on AWS

We didn't pick AWS because it's convenient. We picked it because the companies we want to serve, category leaders like Spotify, Monzo, and Lemonade, already run there, and they've already decided AWS is who they trust with their infrastructure and their spend. Meeting customers where they already have trust and budget established is just good sense.

It also fits how we think about the product itself. Guru's whole job is to be the governed layer that sits underneath every knowledge consumer, human or AI, so the answer is right no matter where it's asked. Making Guru available the way our customers already buy is the same idea applied to procurement: one trusted layer, fewer new relationships to stand up.

What it looks like in practice

Lemonade is a good example of what happens once Guru is actually in place. They run on 90% weekly adoption and a 100% trust score across more than 5,000 Cards, and their verified answer accuracy sits at 93%, a number that keeps climbing because our governance layer gets more accurate over time instead of decaying like a one-time knowledge cleanup does. That's the outcome we're trying to make easier to get to. Buying through AWS Marketplace doesn't change that outcome. It just clears the path to it.

Getting started

If your organization already has an AWS relationship, getting started is straightforward: search "Guru" in AWS Marketplace, or ask your AWS account team to help scope a private offer. From there it's a short pilot against your own content and users, then going live with spend routed through your existing commitment. No new budget line required.

We built Guru because trusted knowledge shouldn't be this hard to get to. Now it shouldn't be this hard to buy, either.

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