Guru for Sales teams
Smarter sales with trusted, AI answers
Make essential knowledge easy to access and act on, right in your team’s workflow.
Trusted by thousands of companies
Boost confidence with instant insights
Reps get quick, accurate info to handle objections and win deals.
Turn past deals into future wins
Guru surfaces proven insights so reps can upsell faster and close with clarity.
Help new reps ramp faster
Guru gives instant access to sales know-how so new hires start closing without waiting on peers.
Get answers from every sales app
See all sources
One place for all answers, assets, and updates
Insightful, embedded AI—right where your team works
Guru delivers trusted answers inside tools your reps already use—like Slack, ChatGPT, and CRM—so they can close deals faster without the clutter.
Guru works alongside:
+ more
Answers that fit the moment—and the rep
Knowledge Agents deliver context-aware, AI-powered answers inside your workflow—so sales teams get exactly what they need to win, faster.
Organize, refine, and share—all in one place
Guru connects your content and tools, helping teams collaborate with AI-powered editing, verified info, and shared workspaces.
Keep your team aligned with one trusted hub
Guru’s Custom Pages organize essential sales content and deliver updates right where reps work—so nothing critical gets missed.
Unlock potential across sales roles
SDRs
Account Executives
Sales Managers & enablement teams
Customer Success & Account Managers
Director of Data Strategy and Analytics
Advertising services | 501-1K employees
VP of GTM
Information technology and services | 201-500 employees
Human Resources and Support
iGaming Technology | 501-1K employees
Training Manager
Insurance | 201-500 employees
Marketing Director
Internet | 1-10 employees
“It makes creating, sharing, and organizing documentation easy. This is important for building redudancy within a team so that when one member is out another member can cover using the Guru cards.”
Marketing Operations Manager
Mid-Market | 51-1000 employees
“Our business scaled by 2x in the 1st month of Guru subscription because of no hassle and workload confusions.”
Marketing Manager
Marketing and Advertising
“I can't imagine working in my role without Guru, as it is a constant guiding light, especially in a profession like mine where the norms do change and we need to follow the regulations as a regulated bank.”
Customer operations
Banking | 5001-10,000 employees
“Guru is a game-changer for every employee in every department. Everyone has questions that arise during the day and asking those questions takes others away from their job and out of their flow. When every question has an answer in Guru it increases productivity.”
VP of Sales
E-Learning Technology | 11-50 employees
“I love that it empowers employees to figure out questions, as well as make it easy to fill gaps where questions are still being asked.”
Compliance Manager
Consumer Services
“Our business was streamlined like never before in just 2 months.”
Marketing Manager
Marketing and Advertising
“Guru has become our company’s internal “knowledge hub”. We have folks from all departments using Guru to share teaching materials as well as basic troubleshooting tips and tricks.”
CEO
Broadcast Media
“Teams I’ve worked with have adopted this quickly and found value in the platform almost immediately.”
VP of Customer Success
Professional Training and Coaching
“Guru has a phenomenal integartion section for all my team’s tools. At the click of their mouse, they can get all of the answers to their questions effortlessly, regardless of where they are in the processes.”
Customer Support Manager
Mid-market | 51-1000 employess
“We use Guru to streamline operations and make information handy for our various teams. Prior to Guru, a lot of information and processes were held in someone’s head.”
GM Finance & Accounting
IT services
“Google Docs is very limited and truly a nightmare to locate information once it’s been lost in the Google Doc abyss. Guru has helped us not only find our lost data, but make sure the data is up to date and helpful for our respective teams.”
Support Manager
FinTech | 50-200 employees
“It allows our team to communicate company-wide changes.”
Head of HR
Writing and Editing | 11-50 employees
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