The AI-powered single source of truth for sales teams

Enterprise AI Search
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Guru brings your sales content, tools, and people together by combining 3 solutions—enterprise AI search, intranet, and wiki—giving sales managers, reps, and customer success leads fast, trusted access to what they need daily while providing insights to optimize productivity, effectiveness, and customer retention.

With Guru, sales teams get a single trusted platform to centralize playbooks, battle cards, demos, and more—enabling employees to self-serve information and sell smarter.

Key capabilities for sales teams

Instant, AI-powered answers from your connected tools

Reps get quality responses the moment they need them, reducing interruptions and accelerating deal velocity. Answers are sourced from connected apps and surfaced directly in your CRM and workflows so the knowledge you need is always at your fingertips.

Works with:
+ more
saved for every question answered by Guru
reduction in noisy internal chat channels using Answers
time-saved using Answers compared to conventional search

Smart content recommendations

Guru proactively recommends tailored sales collateral to insert into conversations based on customer history and rep activity.

Secure automation and sales expertise for productivity

Guru uses automation to identify outdated collateral— then taps top performers to add new examples, maintaining a trusted, up-to-date content knowledge base.

Get instant AI Answers from your content

An intuitive AI-powered engine that swiftly navigates your company's information landscape, delivering trusted and precise information when you need it.

Keep tabs on what your team is searching for with expert review

Guru shows admins the questions employees are searching for that produced no results, making it easy to identify and fill knowledge gaps.

Write like a pro with AI-powered content assist

Your very own writing assistant, powered by generative AI. Creating, translating, improving, and summarizing content and complex topics has never been easier.

Add trust to your company knowledge with verification

Good information is like a good friend: you know you can trust it. Guru's layer of verification ensures content is accurate, and automated reminders help SMEs keep content fresh.

Proactively push relevant info where it’s needed with knowledge triggers

Using specific keywords, triggers push information to your team based on set parameters directly in the environment they need it.

Send critical updates that can’t be missed with announcements

Push timely information to teams, individuals, or everyone at your company and know when they've read it with a personalized, AI-powered homepage customized for every employee.
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Unlock potential across sales roles


Account Executives

  • Reduces prospecting prep time with quick access to up-to-date battlecards
  • Avoids switching between systems to access the latest sales collateral and contacts
  • Keeps messaging consistent with centralized, approved sales materials

Sales Development Reps

  • Improves lead outreach with real-time contact lookup and enrichment
  • Boosts conversion rates using customized demo scripts and email templates
  • Stands out from the competition with access to timely competitive intel

VPs of Sales

  • Speeds up onboarding and ramp time for new reps
  • Identifies team performance gaps with usage analytics
  • Enables remote coaching with AI-generated content suggestions