As a discipline, sales enablement will always be in a constant state of evolution, and those in the role will have to adapt quickly. The function of enablement must be specifically tailored and scaled to fit into your organization. We hope that this guide gave you insight into what goes into creating a comprehensive strategy, a deeper understanding of where your enablement maturity is currently, and left you with some actionable takeaways to implement or strengthen your existing strategy.
Your sales enablement strategy will adapt and mature as your organization grows. The frameworks that you use to enable your teams should stay as consistent as possible. As the first section of this guide pointed out, enablement is what you make of it. Your enablement plan might be centered around a specialization we didn’t dive into in this guide. Hopefully you’re coming away from this guide with a more holistic understanding of the many tools and strategies that can be implemented as part of an enablement program.
It's complicated, yes, but at the end of the day we're seeking this type of empowerment. Connecting your teams with collective, accessible knowledge to make everyone confident in their jobs will result in better experiences for your customers. The truth is workers are thirsty for this type of knowledge liberation. On average we change windows 373 times a day, that's every 40 seconds, we're constantly in a state of information overload. Enablement professionals are posed with the challenge of empowering workers to be the best versions of themselves, deliver the best possible experiences to prospects and customers, all in a working world that is only increasing in complexity.
Listen in to Guru's own CEO Rick Nucci explain how to empower evolving teams by leveraging a Knowledge Network:
We can’t pick a specific solution or sales strategy for you. At the end of the day, it’s up to you to identify the gaps and implement a strategy that’ll enact real change within your organization. The frameworks, templates, content ideas that we’ve provided should merely be jumping off points. Lay the foundation, make it straightforward and strong. Centralize your internal knowledge to make information consistently accessible and up to date. Create the space for valuable communication, both internally between teams and externally with prospects. From there, you should feel equipped to drive revenue, instill confidence, and empower your teams.
Knowledge sharing is sort of our thing, and if you have any thoughts, we’d love to hear them! There is no one-size-fits-all solution… as much as we wish there was. So, reach out; we’re eager to hear more about what works for you and what doesn’t. If you’re looking for more content on sales enablement, knowledge management, and a whole bunch of other SaaS startup related topics, then make sure to check out our blog where we share our learning and tactical advice.