The AI-powered single source of truth for retail organizations

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Guru brings your brand guidelines, promotions calendars, customer policies, and more together by combining enterprise AI search, intranet, and wiki—giving store managers, e-commerce merchandisers, service reps, and category managers fast, trusted access to what they need daily while providing insights to optimize customer experience.

With Guru, retail teams get a single trusted platform to centralize product info, store ops procedures, and customer data—enabling employees to self-serve information and work smarter.

Key capabilities for retail

Instant, trusted AI answers to product and policy questions

Retail staff get quality guidance the moment they need it, reducing interruptions and improving customer service. Answers are sourced from connected apps and surfaced directly in your workflow so the knowledge your team needs to do their job is always available wherever they need it.

Works with:
+ more
saved for every question answered by Guru
reduction in noisy internal chat channels using Answers
time-saved using Answers compared to conventional search

Central repository for promotions, guidelines and more

Consolidate evolving sales plans, store standards, and merchandise data in one up-to-date platform teams can rely on.

Secure automation and retail expertise for shopping confidence

Guru uses smart automation to draft docs and identify gaps and duplicate content—then taps your top retail experts to verify accuracy, maintaining a trusted single source of truth.

Get instant AI Answers from your content

An intuitive AI-powered engine that swiftly navigates your company's info and data, delivering trusted and precise information on demand.

Keep tabs on what your team is searching for with expert review

Guru shows admins the questions employees are searching for that produced no results, making it easy to identify and fill gaps in information.

Write like a pro with AI-powered content assist

Your very own writing assistant, powered by generative AI. Assist makes creating, translating, and improving anything from financial reports to social media marketing copy quick easy.

Add trust to your company knowledge with verification

Good information is like a good friend: you know you can trust it. Guru's layer of verification ensures product specifications and vendor information are accurate, and automated reminders keep information up to date.

Proactively push relevant info where it’s needed with knowledge triggers

Using specific keywords, triggers push information to your team based on set parameters directly in the environment they need it.

Send critical updates that can’t be missed with announcements

Push timely information to teams, individuals, or everyone at your company and know when they've read it with a personalized, AI-powered homepage customized for every employee.
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Unlock potential across retail roles


Store Managers

  • Improve consistency across locations
  • Accelerate training and onboarding
  • Optimize staffing and inventory using reporting insights

E-commerce Merchandisers

  • Increase conversion rates with latest creative guidelines
  • Maintain brand standards easily as products change
  • Leverage customer insights to personalize site experience

Customer Service Representatives

  • Resolve more issues on first contact with trusted info
  • Reduce case closure times using templates
  • Improve satisfaction through policy transparency

Category Managers

  • Negotiate supplier contracts armed with benchmarks
  • Plan product assortments and pricing leveraging data
  • Ensure consistent promotions across markets