Sales Enablement Software: What to Look For

The sales team is a vital part of most companies, and yet there are so many potential roadblocks that can interfere with the sales cycle:

  • Getting newly-hired sales reps up to speed can take a long time, not to mention how difficult it can be for new reps to retain what they learn while being inundated with information.
  • Once reps are ready to start talking to prospects, do they feel ready? A lack of confidence when it comes to knowledge leads to a lack of opportunity for growth, which leads to—you guessed it—employee turnover.
  • Too much time spent (or let’s face it, too much time wasted) searching for sales collateral or answers to questions.

The solution? Sales enablement software.

What is sales enablement software?

Before we dive into the nitty gritty of all the great things sales enablement software can do for your team, we'll start with a brief overview of what it actually is. Sales enablement is giving your sales reps the resources they need to have meaningful conversations with prospects, close deals, and drive revenue. Sales enablement software is a tool that streamlines that process, saving your company time and money and helping your sales team thrive.

The benefits of sales enablement software

Ultimately, sales enablement software is valuable because it helps your sales team close deals and generate revenue by providing them with the knowledge and assets they need. Here's how Guru's sales enablement tool can help your team:

Reduced onboarding time, employees that stick around.

Onboarding new sales reps takes time. They need to be experts at the product they’re selling, and must be able to anticipate and answer any questions a prospect might have. But remembering information they learned their first week isn’t always easy three months later. And what about the information they didn’t even know to ask for?

How Guru can help: Guru lets you capture all of your company knowledge into a single source of truth, so that everyone on your team is an expert. When everything they need to sell is at your reps’ fingertips, they’ll get up to speed faster and feel confident in their selling ability. Plus, confident workers feel they have room for growth, which means higher employee satisfaction and less turnover.

Less time searching for sales collateral; more time to focus on actual sales.

Email cadences are drafted in Google Docs. Demo videos are hosted on Wistia. And...where are those one sheeters? Your marketing team created amazing sales assets, but they’re useless if your sales reps can’t actually use them. 

How Guru can help: Consider this the end of, “Let me check and get back to you on that.” Guru’s sales enablement tool means all of your sales collateral and knowledge is all in one place, delivered to your reps right when they need it. Whether they’re on a call, in a chat, or anywhere else, Guru is there in their workflow with the answer.

Empowers your reps with knowledge that's up-to-date, accurate, and effective

Not knowing the answer to a prospect’s question is a bad look, but giving them the wrong answer is probably even worse. With sales enablement software, you won’t have to wonder if your knowledge is accurate.

How Guru can help: Wish you had a sniff test for information? Guru’s sales enablement solution has a built-in expert verification system to remind your team’s experts to ensure that your company’s knowledge is always fresh. Plus, use Guru’s insights to see what information your team uses, and what’s resonating most with your prospects.

Close deals faster with better conversations

What if your sales reps magically knew the answer to every question a prospect could ever throw their way? We're talking competitor info, super-specific use cases for your product, or even security and compliance. Well, that's impossible. Luckily, great sales enablement software can do all of this for them.

How Guru can help: Nobody likes a know-it-all, but Guru will make your reps seem like they know everything. How? Guru delivers the information reps need to drive conversations and close deals—right when they need it. Build knowledge triggers directly into reps’ workflows, surface answers with a Guru Card in seconds, and get suggestions in real time based on the conversations they’re having within their chat tools.

Keeps teams connected, wherever and whenever they're working

Your sales team might be all in one place or all over the world, but one thing’s certain: the knowledge they possess is the lifeblood of your sales cycle. Whether conversations happen in chat programs or conference rooms, sales enablement software helps you capture that information and transform it into the knowledge that helps your team sell.


How Guru can help: Guru integrates with the tech stack your team already uses and loves—Slack, G Suite, and so much more. (Check out the full list of integrations here.) Capture information directly from wherever you’re working so knowledge is available to anyone on your team, any time. Eliminate repeat questions and shoulder taps that disrupt a colleague’s workflow (or sleep, if they’re in a different time zone). Guru’s sales enablement tool helps your team collaborate, communicate, and connect, wherever they’re working.

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Empowers your reps with knowledge that's up-to-date, accurate, and effective

Not knowing the answer to a prospect’s question is a bad look, but giving them the wrong answer is probably even worse. With sales enablement software, you won’t have to wonder if your knowledge is accurate.

How Guru can help: Wish you had a sniff test for information? Guru’s sales enablement solution has a built-in expert verification system to remind your team’s experts to ensure that your company’s knowledge is always fresh. Plus, use Guru’s insights to see what information your team uses, and what’s resonating most with your prospects.

Close deals faster with better conversations

What if your sales reps magically knew the answer to every question a prospect could ever throw their way? We're talking competitor info, super-specific use cases for your product, or even security and compliance. Well, that's impossible. Luckily, great sales enablement software can do all of this for them.

How Guru can help: Nobody likes a know-it-all, but Guru will make your reps seem like they know everything. How? Guru delivers the information reps need to drive conversations and close deals—right when they need it. Build knowledge triggers directly into reps’ workflows, surface answers with a Guru Card in seconds, and get suggestions in real time based on the conversations they’re having within their chat tools.

Keeps teams connected, wherever and whenever they're working

Your sales team might be all in one place or all over the world, but one thing’s certain: the knowledge they possess is the lifeblood of your sales cycle. Whether conversations happen in chat programs or conference rooms, sales enablement software helps you capture that information and transform it into the knowledge that helps your team sell.


How Guru can help: Guru integrates with the tech stack your team already uses and loves—Slack, G Suite, and so much more. (Check out the full list of integrations here.) Capture information directly from wherever you’re working so knowledge is available to anyone on your team, any time. Eliminate repeat questions and shoulder taps that disrupt a colleague’s workflow (or sleep, if they’re in a different time zone). Guru’s sales enablement tool helps your team collaborate, communicate, and connect, wherever they’re working.

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