Trending Topics for Slack
What is Trending Topics?
Trending Topics for Slack helps Guru users identify patterns in the questions being asked across their Slack workspace. By analyzing messages in designated channels, Guru detects recurring topics and delivers a digest of trending conversations, making it easy to capture content that would otherwise disappear into the scroll.
Instead of relying on teammates to manually flag or save important messages, Guru’s Slack integration proactively surfaces what’s being asked, where it’s being asked, and how often—so you can fill in gaps before they become problems.
How it works
Add Guru to your Slack workspace and subscribe to Trending Topics
To get started, your company must have the Guru app added to your company’s Slack workspace. Once it’s installed, any Guru Author or Admin can head to the Guru Home tab within the Guru Slack App and subscribe to Trending Topics to start tracking conversation patterns in selected channels.
Pick your preferences
Set your delivery cadence (weekly, biweekly, or monthly), choose which channels to analyze, and exclude common words or phrases to cut out noise.
Get your digest
On your set schedule, Guru sends a Slack DM summarizing the top topics from your selected channels, with links to the original messages and threads.
Turn trends into knowledge
From the digest, you can create a new Guru Card, update an existing one, or use Assist to clean up the message history into a summary or FAQ—all without leaving Slack.
Adjust anytime
You can manage, refresh, or unsubscribe from your digests directly in Slack to fit your team’s needs.
Why it matters
Capture what matters before it’s lost
Slack moves fast. Trending Topics ensures valuable questions and answers aren’t buried or forgotten by surfacing what’s coming up most.
Spot knowledge gaps early
See what people are consistently asking so you know where documentation is missing or where enablement is needed.
Fuel content creation
Trending Topics gives content creators, managers, and SMEs an easy way to decide what knowledge to create, update, or prioritize in Guru.
Scale with insights
By identifying common threads in Slack, teams can spot trends in onboarding, product feedback, customer issues, and more—all without manual monitoring.
Secure data control
Trending Topics is opt-in only. Messages are scanned only after a user explicitly subscribes to a digest and selects the channels to include. Message data is securely stored for 90 days and then automatically purged. Admins have full control—they can disable the feature entirely or remove access from specific users via the Apps & Integrations settings. The feature adheres to Guru’s standard security practices and policies. Learn more about how Guru protects data on our security page.
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FAQs
You’ve got questions, and we’ve got answers.
Only Guru users with permission to create Guru Cards can subscribe to and receive Trending Topics digests.
Messages analyzed by Trending Topics are securely stored for 90 days and then permanently deleted from Guru’s systems.
Yes, as long as the Guru Slackbot has been invited to the private channel, it can be included in your digest subscription.
No new permissions are required. However, users must opt in and explicitly select channels for scanning. Nothing happens without that setup.
Admins can disable the feature entirely from the Apps & Integrations page, removing access to the subscription option in Slack.
