Guru Features
Trending Topics for Slack

Trending Topics for Slack

Get insights from the questions your team is already asking. Guru surfaces the most discussed topics in your Slack channels so you can spot knowledge gaps and turn everyday questions into lasting answers.
Plan availability
Starter
Builder
Enterprise
Beta
Coming soon
No items found.

What is Trending Topics?

Trending Topics for Slack helps Guru users identify patterns in the questions being asked across their Slack workspace. By analyzing messages in designated channels, Guru detects recurring topics and delivers a digest of trending conversations, making it easy to capture content that would otherwise disappear into the scroll.

Instead of relying on teammates to manually flag or save important messages, Guru’s Slack integration proactively surfaces what’s being asked, where it’s being asked, and how often—so you can fill in gaps before they become problems.

How it works

Add Guru to your Slack workspace and subscribe to Trending Topics

To get started, your company must have the Guru app added to your company’s Slack workspace. Once it’s installed, any Guru Author or Admin can head to the Guru Home tab within the Guru Slack App and subscribe to Trending Topics to start tracking conversation patterns in selected channels.

Pick your preferences

Set your delivery cadence (weekly, biweekly, or monthly), choose which channels to analyze, and exclude common words or phrases to cut out noise.

Get your digest

On your set schedule, Guru sends a Slack DM summarizing the top topics from your selected channels, with links to the original messages and threads.

Turn trends into knowledge

From the digest, you can create a new Guru Card, update an existing one, or use Assist to clean up the message history into a summary or FAQ—all without leaving Slack.

Adjust anytime

You can manage, refresh, or unsubscribe from your digests directly in Slack to fit your team’s needs.

Why it matters

Capture what matters before it’s lost

Slack moves fast. Trending Topics ensures valuable questions and answers aren’t buried or forgotten by surfacing what’s coming up most.

Spot knowledge gaps early

See what people are consistently asking so you know where documentation is missing or where enablement is needed.

Fuel content creation

Trending Topics gives content creators, managers, and SMEs an easy way to decide what knowledge to create, update, or prioritize in Guru.

Scale with insights

By identifying common threads in Slack, teams can spot trends in onboarding, product feedback, customer issues, and more—all without manual monitoring.

Secure data control

Trending Topics is opt-in only. Messages are scanned only after a user explicitly subscribes to a digest and selects the channels to include. Message data is securely stored for 90 days and then automatically purged. Admins have full control—they can disable the feature entirely or remove access from specific users via the Apps & Integrations settings. The feature adheres to Guru’s standard security practices and policies. Learn more about how Guru protects data on our security page.

Learn more about...

Suggested answers in Slack

Guru's browser extension

Knowledge Agents & AI answers


Custom Pages

Analytics

Disclaimer: Due to the nature of machine learning and the technology powering our AI tools, outputs may occasionally be inaccurate.
"Easy to search, AI-driven recommendations, easily integrated into all the systems I already use."
"With the rollout of Trending Topics for Slack, we've been more easily able to identify where our knowledge gaps are and where Guru can help reduce time wasted in answering duplicate questions."

FAQs

You’ve got questions, and we’ve got answers.

Who can use Trending Topics for Slack?

Only Guru users with permission to create Guru Cards can subscribe to and receive Trending Topics digests.

What happens to the Slack messages after 90 days?

Messages analyzed by Trending Topics are securely stored for 90 days and then permanently deleted from Guru’s systems.

Can I use Trending Topics in private Slack channels?

Yes, as long as the Guru Slackbot has been invited to the private channel, it can be included in your digest subscription.

Does Trending Topics require additional Slack permissions?

No new permissions are required. However, users must opt in and explicitly select channels for scanning. Nothing happens without that setup.

What if I don’t want anyone at my company using Trending Topics?

Admins can disable the feature entirely from the Apps & Integrations page, removing access to the subscription option in Slack.