Image generators powered by artificial intelligence (AI) can simplify every designer or marketer's life, as they can create the image people envisioned with a simple prompt. However, public sentiment is mixed, with a Pew Research Center study showing that 52% of Americans are more concerned than excited about AI's role in daily life. But which tool is the right one for your needs?

Are you tired of searching endlessly for the right image to pop up magically? 🪄 We all are; that's why so many people resort to AI image generators to type in their text prompt and allow the tool to create the right asset.

Luckily, OpenAI's DALL-E is not your only option. According to Tech Report, the value of the image-generating AI market is forecasted to be $917.4 million by 2030.

This means that plenty of companies will use this opportunity to create the best text-to-image generators for your specific needs.

But to choose the right one, you need this guide. In it, you'll discover what an AI image generator is, its features and benefits, and the 8 best AI image generators of 2025.

What is an AI Image Generator?

AI image generators are software tools that create digital images from written text descriptions using artificial intelligence algorithms. Users input text prompts, and the AI processes these descriptions to generate corresponding visual content.

For example, you can write "An oil painting in Dali's style of a cat on a couch" and the tool will create that specific image. The AI analyzes your prompt and produces the most accurate visual representation possible.

While AI tools may occasionally misinterpret prompts, they excel at creating high-quality images across various art styles for visual creators.

What are the Benefits of Using an AI Photo Generator?

AI image generators offer significant business advantages, and adoption is growing, particularly among large companies. According to the U.S. Census Bureau, businesses with 250 or more employees have the highest use rate of AI, with 56% of Americans enjoying AI-generated art and 34% considering it superior to human-created art.

Key benefits include:

• They save time: No more time lost down a rabbit hole looking for what you need or creating it from scratch. Just ask the AI tool to generate it in a few minutes.

• They maintain consistency: It's super easy to maintain a consistent brand style and quality in the images you create. In turn, this helps improve and establish your brand identity and recognition.

• They boost creativity: As mentioned earlier, imagination is the only limit to AI image generators. AI technology can inspire unique images that you probably didn't think of, sparking innovation and setting your brand apart from other businesses.

• They reduce costs: With an AI image-generation tool, you save money as you don't need human designers to do the work anymore. While AI won't replace people's jobs just yet, many workers are still weighing the implications; a Pew Research Center survey found that while 62% of Americans believe AI will have a major impact on workers generally, only 28% think it will impact them personally in a major way. Still, such a tool is useful for personal use or for startups and small businesses with limited budgets.

• They enable versatility and accessibility: You can use AI image generators for so many things! They're useful in plenty of industries, like education, healthcare, and even gaming. Plus, they make design and art accessible to those who don't have artistic skills and allow them to explore their creativity in a productive way.

How to Choose the Best AI Image Generator for Your Needs (Specific Features)

While AI image generators might seem straightforward and you don't need much out of them, there are a few features that you need to consider before selecting one.

Here are the 'must-have' features of a good AI image generator:

• High-resolution images: Quality is a very important feature in any AI art generator tool, especially if you want your work to look professional. Select a tool that produces high-quality images and has various resolutions for both digital and print.

• Multiple art styles: A flexible tool that produces new images in various styles, themes, and subjects is ideal, but if you're looking for something specific, get a tool that aligns with your creative vision.

• Ease of use: Generally, AI image generators are not challenging to use and are easy to understand. But you should still look for tools that have a user-friendly interface and intuitive controls, so you can interact with them and get to the desired results easily.

• Customization options: If you need control over the final image, you should look for platforms that have plenty of customization options, from adjusting colors to changing the mood of the image.

• Integrations: Make your life easier and choose an AI image generator that integrates with your existing tools, so you don't have to switch apps when generating images.

After creating your list, you should also carefully consider your needs before starting this journey. Will you use this tool for creating simple marketing materials, such as social media posts? Or is it for personal use only?

Think carefully about these aspects. When choosing AI image generator software, also consider the following:

• Pricing: Some AI image generators are free to use with limited capabilities, but most have pricing plans with more advanced features. Before diving into this field, consider the cost of the tool and whether it fits your budget or not.

• Limitations: Does the tool have any limitations? For example, while the AI tool generates images based on patterns and data, it lacks the originality of human artists. Moreover, it might still produce distortions and minor errors, especially if the image is complex. Take these limitations into account when selecting your tool.

• Community and support: If you need extra help in understanding how to use this AI tool, consider a vendor that has tutorials and community support forums that provide valuable assistance.

What Are Some of the Best AI Image Generators?

As of August 2023, people have produced nearly 15.5 billion AI-generated images, with around 34 million new images created every day. The growth of generative AI tools has transformed how artists, marketers, and everyday users create visuals. Below are some of the most popular and capable AI image generators available today—each with distinct strengths, pricing models, and creative advantages.

DALL-E 3

Best For: Easy-to-use text-to-image generation
Pricing: Included with a ChatGPT Plus or Enterprise subscription
Key Feature: HD-quality images with natural prompt understanding

Developed by OpenAI, DALL-E 3 is one of the most accessible and accurate text-to-image generators. Integrated into ChatGPT, it allows users to create high-quality visuals from simple prompts without requiring design experience. It excels at understanding nuanced text descriptions and producing clean, creative, and photorealistic results.

Midjourney

Best For: Complex, artistic prompts
Pricing: Subscription-based
Key Feature: Generates four variants per prompt for creative exploration

Midjourney stands out for its ability to interpret abstract, imaginative, and highly detailed prompts. Hosted via Discord, it produces artistic, stylized visuals favored by designers and creators looking for originality and depth. Each prompt generates multiple variations, allowing users to iterate quickly and refine their desired aesthetic.

Adobe Firefly

Best For: Seamlessly blending AI images into real photos
Pricing: Included with Adobe Creative Cloud subscription
Key Feature: Generative Fill and professional-grade editing tools

Adobe Firefly integrates AI generation directly into Photoshop and other Adobe apps, making it ideal for professionals who want AI-enhanced creativity without leaving their familiar workflows. Its Generative Fill feature allows users to add, remove, or extend elements in existing photos with remarkable realism.

AKOOL

Best For: Marketing and advertising
Pricing: Free tier available; paid upgrades for advanced features
Key Feature: Generative AI suite including video generation

AKOOL offers a full suite of AI-driven creative tools designed for marketing teams. Beyond static images, it includes video and avatar generation, making it a flexible platform for producing branded content and advertising visuals at scale.

Stable Diffusion

Best For: Customization and local generation
Pricing: Free and open-source
Key Feature: Deep control over model training and fine-tuning

Stable Diffusion is an open-source model that gives users unparalleled control over how images are generated. It’s favored by developers, hobbyists, and organizations that want to run AI generation locally or integrate it into their own platforms. The model’s flexibility supports everything from concept art to photorealism, with extensive customization options through third-party tools.

Craiyon

Best For: Simple, free text-to-image generation
Pricing: Free
Key Feature: Lightweight AI image creation accessible to all users

Formerly known as DALL-E Mini, Craiyon is a straightforward, browser-based generator that anyone can use for quick visual ideas. It’s ideal for casual experimentation and basic image creation without technical setup or subscriptions.

DreamStudio

Best For: Photorealistic art creation
Pricing: Pay-per-credit system
Key Feature: Access to the Stable Diffusion engine via a user-friendly interface

DreamStudio, built on Stable Diffusion, provides a more polished and intuitive interface for generating high-quality, photorealistic art. It’s ideal for users who want fine control over image parameters without managing their own model installation.

Dream by Wombo

Best For: AI image generation on mobile devices
Pricing: Free with premium features
Key Feature: Mobile-first design with easy sharing and export options

Dream by Wombo brings AI art creation to smartphones, allowing users to generate and customize images anywhere. Its intuitive app interface makes it great for casual creators and social media users who want fast, eye-catching results on the go.

1. DALL-E 3

DALL-E is an AI image tool that generates crisp and realistic images and art using descriptions. DALL-E 3 is the latest version of the art generator, able to understand more nuance and details than its predecessors and create detailed images.

Source: DALL-E

This tool is built natively on ChatGPT, meaning that you refine your prompts to reach the desired result. But it also means you can only use DALL-E if you invest in ChatGPT Plus, Team, and Enterprise pricing plans.

"What fascinates me about DALL-E is its potential as a futuristic visual storyteller. It's not just an AI, it's an ingenious artist that unleashes creativity."

Top features

• Safety measures: DALL-E makes sure to remove violent, adult, hateful, or biased content from its generator, ensuring that the images people generate don't spread misinformation. This type of self-regulation is critical, as a majority of people familiar with AI are concerned that the government won't go far enough in regulating their use.

• HD quality: While you can still generate standard-quality images, with HD quality, you can get a whole new level of detail.

• Different sizes: DALL-E 3 has three unique image sizes that give you more flexibility and can alter the context of your generated image.

Use cases

DALL-E 3 is a great option for those already using ChatGPT, who need a simple tool for creating marketing materials, etc.

You can generate images AND get the answers you need in the tool you use through Guru.

2. Midjourney

Midjourney is a popular AI image generator that's known for its highly artistic creations. This tool even won an art competition, so it's obvious its outputs are visually pleasing and coherent.

Source: Midjourney

The only downside is that you can only access Midjourney on Discord, the social and messaging platform. To get the best results, you need to add things like image settings directly into the prompt.

But the best part is you'll join a passionate community where you can get inspired and even learn a thing or two.

"Even the most non-artistic of us can create incredible, unique, and original graphics now. [...] With a simple text prompt, you can bring your imagination to life…"

Top features

• Four variants: Midjourney generates four variations from a single prompt, meaning you can choose the one that you like and edit it as you wish.

• Upscale options: Midjourney is a tool that allows you to control the quality of the image, its aspect ratio, variance, style, filter, etc., so you can get the desired result.

• Outpainting: This AI image generator allows you to extend the image beyond its original borders, similar to Adobe Generative Fill.

Use cases

Midjourney is suitable for industries such as graphic design, marketing, e-commerce, and education.

Create images and search everything in your company's knowledge base without switching apps. With Guru and Midjourney together, you'll get a powerful combination that makes your work life more productive.

3. Adobe Firefly

Firefly is Adobe's very own generative AI tool that integrates with Photoshop and allows people to expand their creativity.

Source: Adobe Firefly

With this tool, you can create stunning images in real time easily, but also add, remove, and expand the content of an image. Moreover, Firefly Image 3, the newest version of the tool, can produce higher-quality images with an improved composition and better details.

"Dream it, type it, see it. [...] You can type anything in text format that you would like to have and Firefly will generate that effect in a matter of 2 – 3 seconds."

Top features

• Generative fill: With Adobe Firefly, you can add or remove any object from your images easily, and seamlessly fill any gap with matching content.

• Text effects: Emphasize information and create interest in your posts through visually appealing text effects.

• Generative recolor: This feature allows you to add themes and color variations to vectors using natural language.

Use cases

Firefly is a tool for professional people who already use the Adobe suite.

And guess what? Guru integrates with Firefly!

4. AKOOL

AKOOL is a generative AI platform that's mostly suitable for advertising and visual marketing.

Source: AKOOL

AKOOL is a free tool, so you can easily use it to generate images using text to image or image to image. Simply write your prompt and it'll generate some high-quality images for you.

You can also generate images using an existing image. AKOOL will use it as inspiration, so you can get the result you want easily.

"AKOOL's impressive user interface is the one that captivated me the most. It didn't require [you] to be a pro in creative design to be able to use all the amazing features to create marvelous marketing content."

Top features

• Realistic avatars: Need to create some videos for your Instagram? Well, with AKOOL, you can create videos from text in a few seconds, with both AI-generated avatars and voices.

• Talking photos: Watch photos come to life through animations. With a single click, Mona Lisa can speak to you in a real human voice.

• Background change: Change the background of any image to take your product photos to another level.

Use cases

AKOOL is great for advertising, online education, art inspiration, and commercial use.

AKOOL and Guru combined will make it easier to complete projects on time and streamline the way you work.

5. Stable Diffusion

Stable Diffusion is a popular AI image-generation model created by StabilityAI that's open source and free. This also means you can train your own models based on your datasets.

Source: Stability.ai

Stable Diffusion 3 features the latest text-to-image technology that improves the model's performance in creating multi-subject prompts. Besides, you'll also experience a boost in image quality and spelling abilities.

You can access the model via API, so you can get started on your software projects faster.

"Stable Diffusion is the best AI model that helps us generate very high-quality images for our website. It generates images from both our prompts as well as our images."

Top features

• Image editing: People can use Stable Diffusion to edit photos using an AI Editor. You can also use prompts to define what you want to edit.

• Video creation: It's possible to create short video clips and animations with Stable Diffusion and even animate photos.

• Image-to-image generation: With Stable Diffusion, you can generate images based on a sketch.

Use cases

Stable Diffusion is suitable for creating AI image-generation models.

Guru also integrates with Stable Diffusion to simplify your work life and get instant answers to all queries in a single platform.

6. Craiyon

Craiyon is a free AI art and image generator for both personal and commercial use.

Source: Craiyon

It uses text-to-image prompts to generate the images you want in different styles, such as abstract, pixel art, or pastel wallpapers. Moreover, it's super easy to use for beginners and pros.

"Craiyon provides very clear instructions [on] how to attain desired results by leaving out "negative" words in your directions to Craiyon for what you're telling it to design."

Top features

• T-shirt print: If you create a design you really like, then Craiyon has the option to take it directly to print.

• Negative prompt: Use "negative" words to remove unwanted objects from your AI-generated images.

• Background remover: Craiyon lets you edit your images and photos by removing backgrounds and other unwanted objects.

Use cases

Craiyon is best for personal and commercial use, so don't be afraid to use it for free to create images.

But you don't have to use it on your own. Integrate Craiyon with Guru so you can get the best of both worlds.

7. DreamStudio

DreamStudio is a suite of generative AI tools created by Stability AI. You mostly use it to generate images by entering text descriptions.

Source: DreamStudio

DreamStudio uses other AI models like Midjourney, Claude AI, and ChatGPT to generate images, art, and photos in any style you want. If you don't like what it generates, you can replace, add, or edit any element of the image by using inpainting and outpainting.

"DreamStudio has an easy way to put the text prompts and generates [the] most accurate images. It's fast in delivering the output."

Top features

• Multi-generations: DreamStudio allows you to explore different creative variations of an AI-generated image.

• Upscaling: You can enhance the resolutions of your images easily, so you can get the high quality you're seeking.

• History: DreamStudio allows you to keep track of everything you've created, so you can return to it if the need arises.

Use cases

DreamStudio is great for generating images easily, both professionally and personally.

The best part of this tool is that it integrates with none other than Guru.

8. Dream by Wombo

Dream by Wombo is a mobile app for both iOS and Android that you can use to create unique artwork.

Source: Dream

It's super easy to use. In fact, anyone can use this tool to generate amazing artwork. You just have to enter a prompt and pick an art style, and the AI tool will generate the image of your dreams.

"[...] it's easy and convenient to use. Another good thing is that we can view artworks from other people."

Top features

• Art styles: Dream allows you to explore and create images in various styles, from steampunk to anime to watercolor.

• Clips: With this fun feature, you can create clips of you or your friends as celebrities.

• Image reference: If you aim to get the best results, you can input an image from your media library or select one of Dream's suggestions.

Use cases

Dream is best for personal use.

But don't worry — it integrates with Guru, so you can enjoy Dream without switching apps.

Get started with AI image generation for your business

AI image generators still have a way to go, but their potential to transform creative workflows is undeniable. By choosing the right tool for your business needs, you can save time, reduce costs, and boost creativity.

But the tool is only the first step. The real power comes from integrating these creative assets into a trusted, governed workflow. That's where your AI Source of Truth comes in. Guru connects to your company's knowledge, ensuring that every team member, whether they're creating images or answering customer questions, is working from the same verified information.

To see how you can build a trusted layer of truth for your people and AI, Watch a demo.