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June 6, 2024
XX min read

Freshservice vs Front


Choosing the right ticketing tool is crucial for streamlining operations and enhancing service delivery. Freshservice and Front are two popular options in this space, each catering to specific needs and preferences.

Freshservice is an easy-to-use IT service desk and ITSM solution designed using ITIL best practices, enabling organizations to focus on exceptional service delivery. On the other hand, Front is a customer operations platform that allows support, sales, and account management teams to deliver exceptional service at scale by combining the efficiency of a help desk with the familiarity of email.

Understanding the nuances of these tools can help organizations find the one that best fits their needs.

Freshservice Overview

Freshservice is designed to enhance IT service management by offering a comprehensive suite of tools built on ITIL best practices.

Key Features

  • Incident Management: Efficiently track and manage IT incidents with prioritization and escalation capabilities.
  • Problem Management: Identify and manage the root causes of incidents to reduce future occurrences.
  • Change Management: Streamline the process of implementing IT changes with a clear approval workflow.
  • Service Catalog: Provide a centralized view of available services, allowing users to easily request and access them.
  • Asset Management: Track and manage IT assets throughout their lifecycle, ensuring optimal usage and accountability.
  • Automation: Automate repetitive tasks to improve efficiency and reduce manual workloads.
  • Analytics and Reporting: Gain insights with customizable reports and dashboards, enabling data-driven decision-making.
  • Self-Service Portal: Empower users to resolve common issues independently through a user-friendly portal.

Front Overview

Front is geared towards customer-facing teams, combining the simplicity of email with the power of a help desk to streamline customer communication.

Key Features

  • Unified Inbox: Consolidate messages from various channels (email, SMS, social media) into a single inbox for streamlined communication.
  • Automated Workflows: Create automation rules to route, assign, and prioritize messages, ensuring efficient handling.
  • Team Collaboration: Facilitate real-time collaboration with internal comments, mentions, and shared drafts.
  • Analytics and Reporting: Access detailed analytics and reporting capabilities to track team performance and customer satisfaction.
  • Integrations: Seamlessly integrate with popular tools like CRM systems, project management software, and more.
  • Canned Responses: Utilize pre-written responses for common queries to speed up reply times.
  • Customization: Tailor the platform to fit specific workflows and branding needs.


While Freshservice and Front serve different primary functions, they share some similarities as ticketing tools.

  • Centralized Communication: Both platforms consolidate communications, whether it's for IT incidents (Freshservice) or customer inquiries (Front).
  • Automation: Each tool offers automation capabilities, allowing users to streamline workflows and reduce manual tasks.
  • Collaboration: Both Freshservice and Front support team collaboration, enabling internal communication to resolve issues efficiently.
  • Analytics and Reporting: Each platform provides robust analytics and reporting tools to monitor performance and make data-driven improvements.
  • Integration Capabilities: Both tools integrate with other software systems to expand their functionalities and fit into existing workflows.


Despite their similarities, Freshservice and Front have distinct differences that set them apart.

  • Primary Focus: Freshservice is designed specifically for IT service management, emphasizing ITIL best practices. Front, meanwhile, focuses on customer-facing teams, combining help desk functionality with email's familiarity.
  • Service Catalog and Asset Management: Freshservice includes a service catalog and asset management, catering to IT service management needs. Front lacks these features, as it is more focused on general customer operations.
  • Change and Problem Management: Freshservice offers dedicated modules for change and problem management, which are crucial for IT service management. Front does not have equivalent features.
  • Self-Service Portal: Freshservice provides a self-service portal for users to resolve common issues independently, a feature not available in Front.
  • Customization and Branding: Front offers more customization options, allowing businesses to tailor the interface and workflows to their specific needs.

Pros and Cons



  • Comprehensive IT service management capabilities following ITIL best practices.
  • Robust incident, problem, and change management.
  • Service catalog and asset management.
  • Automation features to streamline processes.
  • User-friendly self-service portal.
  • Strong analytics and reporting for data-driven insights.


  • Primarily focused on IT service management, which may not be ideal for non-IT departments.
  • Customization options may be limited compared to Front.
  • May require training for users unfamiliar with ITIL practices.



  • Combines the familiarity of email with help desk efficiency.
  • Unified inbox for managing multiple communication channels.
  • Advanced team collaboration features.
  • Flexible automated workflows to improve efficiency.
  • Extensive customization and branding options.
  • Seamless integrations with various tools and systems.


  • Lacks specialized IT service management features like service catalog and asset management.
  • Does not include change and problem management modules.
  • No self-service portal for user-driven issue resolution.
  • May be less suitable for IT departments needing advanced ITSM functionalities.

Use Cases


Ideal scenarios for using Freshservice include:

  • IT Departments: Organizations with dedicated IT departments needing comprehensive service management following ITIL best practices.
  • Service Delivery Teams: Teams focusing on delivering and managing IT services efficiently.
  • Asset Management: Companies needing robust asset tracking and management capabilities.
  • Change Management: Businesses requiring structured workflows for implementing IT changes.
  • Self-Service Options: Organizations looking to empower users with self-service capabilities for issue resolution.


Ideal scenarios for using Front include:

  • Customer Support Teams: Businesses needing to streamline and manage customer inquiries across multiple channels.
  • Sales and Account Management: Teams focused on maintaining efficient and personalized communication with clients and prospects.
  • Unified Communication: Organizations looking to consolidate various communication channels into a single platform.
  • Team Collaboration: Teams that require advanced collaboration features for internal discussions and joint response efforts.
  • Customization: Businesses needing a highly customizable platform to fit specific workflows and branding needs.


Comparing Freshservice and Front reveals their distinct strengths and ideal use cases. Freshservice excels in IT service management, offering a suite of tools built on ITIL best practices, making it perfect for IT departments and service delivery teams. Its comprehensive feature set, including incident, problem, and change management, makes it a robust choice for managing IT operations.

Front, on the other hand, shines in customer operations, combining the simplicity of email with the efficiency of a help desk. Its unified inbox, advanced collaboration features, and customization options make it an excellent choice for customer support, sales, and account management teams needing to streamline communication and enhance customer relationships.

Ultimately, choosing between Freshservice and Front depends on your specific needs. If you require a comprehensive IT service management solution, Freshservice is your best bet. If your focus is on enhancing customer operations with a familiar email-like interface, Front is the ideal choice. Understanding your team's requirements and workflow priorities will help you make the best decision.

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