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June 6, 2024
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Freshservice vs Helpscout


When choosing a ticketing tool, it's vital to understand which solution best fits your team's workflow and requirements. Freshservice and Help Scout are two popular options, each with its own strengths and unique features. Freshservice is an easy-to-use IT service desk and ITSM solution designed using ITIL best practices, enabling organizations to focus on exceptional service delivery. Help Scout is a remote company providing customer support software, offering an email-based customer support platform, knowledge base tool, and embedded search/contact widget. In this comparison, we will explore these tools' similarities, differences, and specific use cases to help you decide which one best suits your needs.

Freshservice Overview

Freshservice is designed to streamline IT service management and facilitate seamless service delivery by incorporating ITIL best practices. This makes it particularly attractive to organizations aiming to optimize their IT operations.

Key Features

  • Incident Management: Efficiently manage and track incidents and service requests.
  • Problem Management: Identify and manage the root causes of incidents to minimize disruptions.
  • Change Management: Streamline change management processes to ensure smooth implementations.
  • Asset Management: Keep track of all IT assets and their configurations.
  • Service Catalog: Offer a customizable service catalog for end-users to easily request services.
  • Automation: Automate repetitive tasks and workflows to save time and improve accuracy.
  • Reporting and Analytics: Get detailed insights into service desk performance and optimize operations.

Help Scout Overview

Help Scout stands out with its focus on providing comprehensive customer support solutions. It's designed to facilitate a seamless support experience, both for the agents and the customers.

Key Features

  • Shared Inbox: Manage team email in a collaborative environment without losing track of conversations.
  • Knowledge Base: Create and maintain a self-service knowledge base to reduce support tickets.
  • Customer Management: View complete customer profiles and interaction histories for better support.
  • Embedded Widget: Provide instant support with an in-app help widget that includes search and contact options.
  • Workflows: Automate repetitive tasks and ensure consistent support with custom workflows.
  • Reporting and Analytics: Monitor key metrics and improve performance with comprehensive reports.


Both Freshservice and Help Scout aim to enhance the service and support experience for organizations, though they target different aspects of service delivery.

  • Automation: Both tools offer automation capabilities to streamline various tasks and improve efficiency.
  • Reporting and Analytics: Detailed reporting and analytics are integral to both platforms, enabling data-driven decision-making.
  • Customer Interaction Management: Each platform provides options for managing customer interactions, with Freshservice focusing on IT service requests and Help Scout on customer support emails.
  • Self-Service Options: Help Scout offers a knowledge base, while Freshservice has a service catalog – both of which empower users to find answers independently.
  • Collaboration: Enhancing team collaboration is a shared goal, whether it's through Freshservice's incident management or Help Scout's shared inbox.


The key differences between Freshservice and Help Scout stem from their core focus areas and target audiences.

  • Focus Area: Freshservice is tailored for IT service management, whereas Help Scout is designed for customer support.
  • ITIL Best Practices: Freshservice is built around ITIL best practices, making it highly suitable for organizations adhering to these guidelines. Help Scout does not follow ITIL but focuses on general customer service principles.
  • Asset Management: Freshservice includes asset management features, a necessity for IT departments. Help Scout lacks this functionality.
  • Incident and Problem Management: Freshservice provides robust incident and problem management features – areas where Help Scout does not specialize.
  • Customer Profiles: Help Scout offers detailed customer profiles and histories for better personalized support. Freshservice does not focus on customer profile management in the same way.
  • Embedded Widget: Help Scout's embedded widget is focused on providing instant customer support, a feature not present in Freshservice.

Pros and Cons



  • Comprehensive ITSM solution tailored for IT departments.
  • Built around ITIL best practices.
  • Robust incident, problem, and change management features.
  • Efficient asset management and tracking.
  • Customizable service catalog.
  • Strong automation capabilities.


  • May be overkill for non-IT support needs.
  • Potentially complex setup and configuration for smaller teams.
  • Higher cost compared to some customer support-focused solutions.

Help Scout


  • Ideal for customer support teams with a focus on email-based support.
  • Shared inbox feature enhances team collaboration.
  • Customer profiles and histories aid in personalized support.
  • Easy-to-use embedded widget for instant support.
  • Flexible workflows to automate repetitive tasks.
  • User-friendly knowledge base tools.


  • Lacks IT-specific functionalities like incident, problem, and asset management.
  • Not built around ITIL best practices, less suited for IT departments.
  • Limited to customer support scenarios.

Use Cases


Freshservice is ideal for organizations with an established IT department that need a comprehensive ITSM solution. It is particularly useful for:

  • Managing incident and problem resolution in a structured manner.
  • Implementing change management processes to ensure stability and compliance.
  • Centralized asset and configuration management.
  • Providing a customizable service catalog for internal service requests.
  • Automating routine IT tasks to improve service efficiency.

Help Scout

Help Scout excels in environments where customer support is the primary focus. It is best suited for:

  • Customer support teams needing a collaborative email management system.
  • Organizations seeking to provide instant support via an embedded widget.
  • Building and maintaining a robust knowledge base to reduce ticket volume.
  • Companies looking to automate repetitive support tasks with workflows.
  • Teams requiring detailed customer profiles to deliver personalized support.


In comparing Freshservice and Help Scout, it's clear that both tools are powerful yet cater to different needs.

  • Freshservice is designed for IT service management, making it perfect for organizations requiring adherence to ITIL best practices and needing comprehensive incident, problem, and asset management. If your organization needs to streamline IT operations and improve service delivery efficiency, Freshservice is likely the better choice.
  • Help Scout focuses on customer support, offering powerful email management, customer profiles, and instant support via an embedded widget. For companies dedicated to enhancing customer experience and support efficiency, Help Scout offers the right set of tools.

Ultimately, your choice should depend on your organization's specific needs—whether it's a robust ITSM solution to manage internal IT services effectively with Freshservice, or a customer-first support platform to enhance customer service with Help Scout. Both tools offer unique strengths that can significantly enhance your team's performance when implemented in the right context.

Key takeaways 🔑🥡🍕

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