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June 6, 2024
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Freshservice vs Zendesk


For organizations aiming to improve their IT service management (ITSM) capabilities and customer support efficiency, selecting the right ticketing tool is crucial. Freshservice and Zendesk are two leading solutions in this category, each offering robust features designed to streamline service delivery and customer support operations.

Freshservice is an easy-to-use IT service desk and ITSM solution designed using ITIL best practices that enables organizations to focus on exceptional service delivery.

Zendesk is an AI-powered service solution that’s easy to set up, use, and scale. The Zendesk solution works out-of-the-box and is easy to modify in the event of change, enabling businesses to move faster. Zendesk also helps businesses leverage cutting-edge AI for service teams to resolve customer issues faster and more accurately. Built on billions of CX interactions, Zendesk AI can be leveraged across the entire service experience from self-service to agents, to admins, to help you grow and operate efficiently at scale.

Comparing these tools in depth helps businesses find the best fit for their specific needs.

Freshservice Overview

Freshservice is designed to help organizations manage IT operations efficiently. It offers an array of features that adhere to ITIL (Information Technology Infrastructure Library) best practices. Here’s a deeper look at Freshservice’s key features:

Key Features

  • Incident Management: Streamlines the process of recording, managing, and resolving service disruptions to restore normal operations quickly.
  • Problem Management: Helps identify and manage the root cause of incidents, minimizing future disruptions.
  • Change Management: Facilitates controlled changes by documenting and managing all change requests systematically.
  • Asset Management: Tracks and manages all hardware, software, and other IT assets within an organization.
  • Service Catalog: Offers an organized list of available IT services, making it easier for users to request and access services.
  • Automation: Integral workflows and automation capabilities help reduce manual tasks and improve efficiency.
  • Self-Service Portal: Enables end-users to find solutions to common issues independently using a knowledge base.
  • CMDB (Configuration Management Database): Maintains a comprehensive record of all IT assets and their configurations.

Zendesk Overview

Zendesk is renowned for its AI-powered service solutions that seamlessly integrate across the entire service experience. It is built to help businesses resolve customer issues efficiently and scale their operations effectively. Here’s a breakdown of Zendesk’s key features:

Key Features

  • Ticketing System: Captures, tracks, and manages customer inquiries and issues, ensuring timely responses.
  • AI and Automation: Implements AI-powered tools like Answer Bot to provide instant, accurate responses, reducing the workload on human agents.
  • Multi-Channel Support: Offers support across various channels, including email, chat, phone, and social media, providing a unified customer experience.
  • Knowledge Base: Empowers customers and agents with access to a comprehensive repository of self-service resources.
  • Reporting and Analytics: Provides detailed insights into support performance, customer satisfaction, and other critical metrics.
  • CRM Integration: Seamlessly integrates with leading CRM tools to provide a holistic view of customer interactions.
  • Customization and Scalability: Easily customizable to match specific business processes and scalable to grow alongside the company.
  • Community Forums: Facilitates community engagement and peer-to-peer support, enhancing the overall customer experience.


Both Freshservice and Zendesk excel as ticketing tools and offer comprehensive features designed to enhance service management and customer support. Here are some key similarities:

  • User-Friendly Interface: Both platforms offer intuitive, easy-to-navigate interfaces, ensuring minimal learning curve for users.
  • Automation: Both Freshservice and Zendesk provide automation capabilities to minimize manual tasks and improve efficiency.
  • Knowledge Base and Self-Service: Each tool offers robust knowledge base capabilities, enabling self-service for users and reducing the load on support teams.
  • Multi-Channel Support: Both solutions support multiple communication channels, ensuring customers can contact support through their preferred medium.
  • Reporting and Analytics: Each platform provides detailed reporting and analytics to help measure performance and identify areas for improvement.


While Freshservice and Zendesk share several similarities, they also have distinct differences that may influence a business’s decision. Here are the key differences:

  • Focus Area: Freshservice is tailored more towards IT service management following ITIL best practices, while Zendesk is predominantly focused on customer support and CX, leveraging AI for enhanced service delivery.
  • AI Capabilities: Zendesk has a more robust AI offering, utilizing AI tools like Answer Bot to proactively resolve customer issues. Freshservice, while offering automation, does not emphasize AI to the same extent.
  • Customization and Scalability: Zendesk offers extensive customization options and scalability, making it suitable for businesses of all sizes. Freshservice, while customizable, is more structured around ITIL practices and may require adjustments for non-IT use cases.
  • Asset Management and CMDB: Freshservice includes advanced asset management and CMDB capabilities, essential for managing IT infrastructure. Zendesk lacks these specialized IT management features.
  • Community Features: Zendesk includes community forums, fostering peer-to-peer support and community engagement. This feature is not prominent in Freshservice.

Pros and Cons



  • Comprehensive ITIL-based ITSM capabilities
  • Efficient asset management and CMDB features
  • Streamlined change and problem management
  • Robust automation for routine tasks


  • Limited AI capabilities compared to Zendesk
  • Focused more on IT service management, may require customization for broader customer support use cases
  • Potentially less scalable for non-IT sectors



  • Advanced AI and automation tools
  • Multi-channel support for a unified customer experience
  • Extensive customization and scalability options
  • Community forums for enhanced customer engagement
  • Seamless CRM integration


  • Lacks specialized IT service management features like CMDB and asset management
  • May be overkill for businesses with simple ITSM needs
  • Higher cost for advanced AI features

Use Cases


Freshservice is ideal for:

  • Organizations needing robust IT service management aligned with ITIL best practices.
  • Companies requiring advanced asset management and CMDB features.
  • IT departments looking to streamline change, incident, and problem management processes.


Zendesk is well-suited for:

  • Businesses seeking a comprehensive customer support solution with advanced AI capabilities.
  • Companies that need multi-channel support to engage customers across various platforms.
  • Organizations looking for extensive customization and scalability in their support operations.
  • Firms leveraging community forums and peer-to-peer support to enhance customer experience.


Choosing between Freshservice and Zendesk requires a thorough understanding of your organization’s specific needs. Freshservice stands out as a formidable ITSM solution with ITIL best practices, robust asset management, and automation features, making it ideal for IT-heavy environments. Conversely, Zendesk excels in customer support with its AI-powered tools, multi-channel support, and extensive customization capabilities, making it suitable for businesses focused on enhancing overall customer experience.

Ultimately, businesses with a strong focus on IT service management and asset tracking would benefit more from Freshservice, whereas those aiming to deliver superior customer support with advanced AI functionalities and scalability should consider Zendesk. Assess your business’s unique requirements and goals to make the best-informed decision.

Key takeaways 🔑🥡🍕

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