Back to Reference
No items found.
Search everything, get answers anywhere with Guru.
Watch a demoTake a product tour
June 6, 2024
XX min read

Gorgias vs Kustomer


Choosing the right ticketing tool can significantly impact the efficiency and effectiveness of customer service operations. Two prominent players in this space are Gorgias and Kustomer. Gorgias is specifically designed for e-commerce stores, offering multichannel customer service from a single app and increasing productivity with automated responses to common requests. On the other hand, Kustomer is a customer service CRM platform built to manage high support volumes by optimizing the customer service journey. This comparison aims to help you determine which tool might be the best fit for your needs by examining their similarities, differences, pros, cons, and unique features.

Gorgias Overview

Gorgias is a customer support platform tailored for e-commerce businesses. It centralizes customer service channels—like email, social media, and live chat—into a single interface. This tool helps businesses provide quick, personalized customer support while automating responses to frequently asked questions.

Key Features

  • Multichannel Support: Manage email, social media, live chat, and SMS interactions from one place.
  • Automation and Macros: Automate responses to common queries, reducing repetitive tasks.
  • Integrations: Seamlessly integrates with major e-commerce platforms like Shopify, Magento, and BigCommerce.
  • Customer Data Integration: Pulls in customer data (like order history) directly into the ticket view, allowing for more personalized responses.
  • Analytics and Reporting: Offers insightful analytics dashboards to track response times, customer satisfaction, and agent performance.
  • Collaboration Tools: Internal notes, tagging, and assignments to streamline teamwork.

Kustomer Overview

Kustomer is an enterprise-grade customer service CRM designed to handle higher volumes of support interactions while improving the overall customer experience. This platform focuses on providing a holistic view of each customer, facilitating personalized support at scale.

Key Features

  • Customer Timelines: Unifies customer interactions into a comprehensive timeline for better context.
  • Omnichannel Management: Supports email, chat, phone, SMS, and social media from one platform.
  • AI and Automation: Uses AI to automate workflows, route tickets, and suggest responses.
  • CRM Capabilities: Combines customer support with CRM functionality to manage relationships and support interactions from one place.
  • Integrations: Connects with various platforms like Salesforce, Shopify, and custom APIs.
  • Robust Reporting: Detailed analytics to monitor customer service performance and identify areas for improvement.
  • Knowledge Base: Built-in self-service tools like knowledge bases and community forums.


Both Gorgias and Kustomer provide comprehensive solutions for managing customer support across multiple channels. They both aim to streamline support operations and enhance the customer experience through automation and robust integration capabilities.

  • Omnichannel Support: Both tools unify communications across email, SMS, chat, and social media.
  • Automation: Automation features are present in both platforms, aimed at reducing repetitive tasks.
  • Integration with E-commerce Platforms: Both tools integrate with popular e-commerce platforms like Shopify.
  • Analytics and Reporting: Both offer advanced reporting tools to track performance and customer satisfaction.
  • Collaboration: Features like internal notes and ticket assignments are present in both platforms to promote teamwork.



  • Target Audience: Primarily focused on e-commerce businesses.
  • Interface and Usability: User-friendly interface suited for small to medium-sized businesses.
  • Specialization: Specializes in order management and e-commerce specific workflows.


  • Target Audience: Geared towards larger enterprises requiring a scalable CRM solution.
  • Holistic CRM Approach: Combines traditional customer service tools with comprehensive CRM capabilities.
  • AI-Powered Features: More extensive use of AI in automating workflows and responses.
  • Customizability: Offers more extensive customization options, catering to unique business needs.

Pros and Cons



  • E-commerce Focus: Tailored features for e-commerce businesses.
  • Ease of Use: Intuitive interface that’s easy for agents to navigate.
  • Effective Automation: Automates many repetitive tasks, boosting productivity.
  • Integration: Deep integration with e-commerce platforms.


  • Limited CRM Capabilities: Primarily a helpdesk tool with limited customer relationship management features.
  • Scalability: May not be as scalable for very large enterprises.



  • Comprehensive CRM Functionality: Integrates customer support with extensive CRM capabilities.
  • Scalability: Suitable for high-volume customer support environments.
  • AI and Automation: Advanced AI functionality for workflow automation.
  • Customization: Highly customizable to suit specific business requirements.



  • Complexity: May have a steeper learning curve due to its comprehensive features.
  • Cost: Generally higher cost compared to more specialized tools like Gorgias.

Use Cases


  • E-commerce Businesses: Ideal for online stores looking to streamline customer support and integrate directly with their store platforms.
  • Small to Medium-Sized Enterprises: Suitable for businesses that need user-friendly and efficient customer service management without extensive CRM features.
  • High Volume Customer Queries: Effective for managing a large volume of similar customer queries through automation.


  • Enterprise-Level Support: Best for large businesses with complex customer service needs requiring scalable solutions.
  • CRM Integration: Excellent for businesses that need an integrated CRM and customer service solution.
  • Customized Workflows: Ideal for organizations that require heavily customized workflows and robust automation capabilities.


In comparing Gorgias and Kustomer, both tools offer unique advantages tailored to different business needs. Gorgias excels in providing a simplified, e-commerce-centric customer support solution with excellent automation features, making it a suitable choice for growing online stores and medium-sized businesses. However, its limited CRM capabilities might be a constraint for businesses needing a more integrated approach to customer relationship management.

Kustomer, with its comprehensive CRM and powerful AI features, suits larger enterprises with high customer support volumes. Its ability to provide a 360-degree view of each customer interaction can significantly enhance the customer support experience, though at a higher cost and potentially with a steeper learning curve.

Ultimately, the best choice depends on your specific needs. For e-commerce businesses looking for an efficient, user-friendly tool, Gorgias is highly recommended. Conversely, for organizations requiring scalable support solutions with in-depth CRM capabilities and advanced automation, Kustomer is the ideal choice.

Key takeaways 🔑🥡🍕

Written by
Search everything, get answers anywhere with Guru.

Learn more tools and terminology re: workplace knowledge