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June 6, 2024
XX min read

How to Use Gorgias: A Comprehensive Guide


Gorgias is a helpdesk designed specifically for e-commerce stores. It allows businesses to provide multichannel customer service from a single app and gain productivity with automated responses to common requests. In the modern workplace, where customer expectations are high and efficiency is crucial, Gorgias streamlines support operations and ensures that every customer gets timely and effective assistance.

Who is Gorgias for

Gorgias is perfect for e-commerce businesses seeking to improve their customer service operations. It is especially valuable for:

  • Customer support teams needing to manage interactions across multiple channels efficiently.
  • E-commerce managers looking to scale their support operations without sacrificing quality.
  • Businesses aiming to enhance customer satisfaction and drive loyalty through quicker response times and personalized support.

Key features

Gorgias stands out with a range of powerful features designed to transform e-commerce customer service:

Multichannel Support

Manage all customer interactions from email, chat, social media, and SMS within a single dashboard, ensuring no query goes unanswered.

Automated Responses

Utilize templates and macros to automate replies to common customer inquiries, saving time and reducing the workload on support agents.

Integration with E-commerce Platforms

Seamlessly integrate with major e-commerce platforms like Shopify, Magento, and BigCommerce, allowing direct access to order data, facilitating more informed and personalized support.

Unified Customer View

Get a 360-degree view of each customer’s journey with consolidated information from all channels, helping agents understand and address customer needs more effectively.

Reporting and Analytics

Track performance metrics such as response times, resolution rates, and customer satisfaction to continuously improve support operations.

Collaboration Tools

Enable your team to work more efficiently with internal notes, tagging, and ticket assignment features.

Best use cases

Gorgias excels in various scenarios where customer service is critical:

Handling High Volumes of Queries

E-commerce stores often deal with large numbers of customer inquiries during sales or holiday seasons. Gorgias enables support teams to handle these efficiently with automated responses and quick access to order data.

Providing Personalized Support

By integrating with e-commerce platforms, Gorgias allows support agents to access specific order details and customer history, enabling personalized and informed responses.

Managing Multichannel Communications

E-commerce businesses engaged in omnichannel marketing need to manage interactions from multiple sources smoothly. Gorgias integrates all these channels into one platform, ensuring consistent and streamlined communication.

Boosting Team Productivity

With features like automated responses and internal collaboration tools, customer support teams can work more efficiently, reducing response times and improving customer satisfaction.

Getting started

  1. Sign Up: Go to the Gorgias website and sign up for an account. Choose a plan that fits your business needs.
  2. Integrate Your E-commerce Platform: Connect Gorgias to your e-commerce store. Follow the guided setup to link your Shopify, Magento, or BigCommerce account to access order data directly within Gorgias.
  3. Set Up Channels: Add the communication channels you want to manage through Gorgias, including email, chat, social media, and SMS.
  4. Customize Your Dashboard: Organize your dashboard by setting up custom views, filters, and tagging to streamline your workflow.
  5. Create Automations: Set up automated responses for common questions to save time. Use the macro feature to pre-compose answers for frequent inquiries.
  6. Train Your Team: Ensure your support team is well-versed in using Gorgias. Conduct training sessions to familiarize them with the platform's features and best practices.
  7. Monitor Performance: Use reporting and analytics tools to track your support performance and identify areas for improvement.

Tips and best practices

  • Use Macros Wisely: Automate responses for frequently asked questions but ensure they maintain a personal touch by customizing placeholders.
  • Leverage Internal Notes: Use internal notes to add context to tickets, making it easier for colleagues to take over if needed.
  • Regularly Review Analytics: Continuously monitor key metrics, such as response and resolution times, to identify bottlenecks and improve your process.
  • Stay Organized: Utilize tags and filters to keep your tickets organized, prioritizing urgent issues and ensuring follow-ups are timely.
  • Engage Proactively: Use Gorgias’ proactive chat features to reach out to customers who might need assistance, improving their overall experience.

Integration with Guru

Integrating Gorgias with Guru enhances your customer support capabilities. Guru’s AI search allows support agents to quickly access relevant information across all systems by understanding natural language and context.

Benefits of Using Gorgias with Guru’s AI Search

  1. Instant Access to Information: Easily find answers to customer inquiries by accessing a single source of truth, eliminating the need to search through multiple systems or ask colleagues for updates.
  2. Consistency in Responses: Ensure your team provides accurate and consistent responses by drawing information from the most up-to-date and verified sources.
  3. Improved Efficiency: Reduce the time spent on searching for information, allowing support agents to focus more on resolving customer issues.
  4. Enhanced Collaboration: Share knowledge seamlessly across your team, ensuring everyone has the information they need to handle customer inquiries effectively.

To integrate Gorgias with Guru:

  1. Connect Your Accounts: Follow the integration steps provided by Gorgias to link it with Guru.
  2. Configure Settings: Customize the integration settings to ensure it meets your business requirements, such as defining which macros or templates pull data from Guru.
  3. Train Your Team: Make sure your support agents know how to utilize Guru’s AI search within Gorgias to find the information they need quickly.


Gorgias is an essential tool for e-commerce businesses aiming to provide exemplary customer service. With its comprehensive multichannel support, automated responses, and deep integration with e-commerce platforms, Gorgias helps your support team respond faster and more effectively.

By integrating Gorgias with Guru, you can further enhance your customer support operations. Guru’s AI search provides instant access to the most relevant information, ensuring consistency and efficiency in your responses.

Ready to transform your customer service? Try Gorgias and integrate it with Guru to elevate your support team’s productivity and deliver outstanding customer experiences.

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