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June 6, 2024
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Liveperson vs ServiceNow


As businesses increasingly rely on technology to streamline their operations, ticketing tools like LivePerson and ServiceNow have become essential for handling customer inquiries, support tickets, and internal requests efficiently. LivePerson is renowned as a global leader in enterprise conversations. Hundreds of the world’s leading brands — including HSBC, Chipotle, and Virgin Media — utilize LivePerson's Conversational Cloud platform to engage millions of consumers safely and responsibly. This platform powers a billion conversational interactions every month, providing a uniquely rich data set and safety tools designed to unlock the power of Generative AI and Large Language Models for better business outcomes.

On the other hand, ServiceNow offers the Now Platform, a single, unifying foundation for digital business. ServiceNow focuses on driving transformation to build and automate features quickly. Its goal is to future-proof technologies and deliver excellent experiences. The platform optimizes processes, connects data and organizational silos, and accelerates innovation at scale.

Understanding the differences and similarities between these two powerful tools is crucial for organizations looking to find the best fit for their operational and customer service needs.

LivePerson Overview

Key Features

LivePerson provides a host of features that make it a leading choice for enterprise conversation management:

  • Conversational AI: LivePerson leverages Generative AI to engage in meaningful conversations with customers, offering more personalized and human-like interactions.
  • Omni-channel Support: The platform supports communication across multiple channels, including web, mobile, messaging apps, and social media.
  • Real-time Analytics: Users get real-time insights and analytics to measure the effectiveness of their conversation strategies.
  • Secure Engagement: Advanced safety tools ensure all interactions are secure and compliant with industry standards.
  • Integration Capabilities: LivePerson integrates with various enterprise systems, allowing for seamless data flow and task automation.

ServiceNow Overview

Key Features

ServiceNow's Now Platform stands out for its ability to unify and optimize digital business processes:

  • Workflow Automation: Automated workflows streamline tasks, reducing the time and effort needed for task completion.
  • Incident Management: Robust tools for tracking and managing incidents ensure quick resolution and improved service quality.
  • Knowledge Management: A powerful knowledge base helps in organizing and retrieving information effortlessly.
  • AI-Powered Insights: Advanced AI capabilities provide insights, predictive analysis, and proactive issue resolution.
  • Integration Hub: A central platform for integrating multiple systems and data sources, ensuring smooth and cohesive operations.


Despite their different focal points, LivePerson and ServiceNow share several commonalities as ticketing tools:

  • Customer Engagement: Both platforms emphasize enhancing customer engagement and satisfaction through efficient handling of inquiries and tickets.
  • AI Capabilities: They leverage AI to improve automation, insights, and predictive analysis.
  • Integration: Each tool offers robust integration features that allow them to connect with various enterprise systems, ensuring a seamless digital ecosystem.
  • Scalability: Both solutions are designed to scale with the growing needs of an organization, making them suitable for enterprises of all sizes.
  • Security: LivePerson and ServiceNow prioritize secure interactions and data handling, complying with industry standards and regulations.


While LivePerson and ServiceNow share some similarities, they also have distinct differences that may influence a company's choice:

  • Focus and Specialization: LivePerson specializes in conversational AI and customer interactions, making it ideal for customer service desks and support teams. In contrast, ServiceNow excels in workflow and incident management, suited for IT service management and broad organizational process optimization.
  • User Interface: LivePerson offers a more conversation-centric UI, designed for easy communication across multiple channels. ServiceNow’s interface is more focused on ticketing and task workflows.
  • Feature Sets: LivePerson emphasizes real-time analytics and conversational capabilities, whereas ServiceNow focuses on automating and managing complex workflows across IT and business functions.
  • Implementation Time: ServiceNow, being a more comprehensive platform, might require a longer implementation time compared to LivePerson's faster deployment for conversational needs.
  • Pricing: Pricing structures vary significantly, with LivePerson often having a cost-per-interaction model, whereas ServiceNow usually operates on a subscription basis.

Pros and Cons



  • Exceptional conversational AI capabilities.
  • Supports a wide range of communication channels.
  • Real-time analytics for immediate insights.
  • Secure and compliant interaction features.
  • Quick deployment for customer service solutions.


  • May lack advanced workflow and incident management features.
  • Pricing can be higher for high-volume interactions.



  • Comprehensive workflow and incident management tools.
  • Strong integration and automation capabilities.
  • Extensive knowledge management features.
  • Advanced AI-powered insights and predictive analysis.
  • Scalable and adaptable to various organizational needs.


  • Longer implementation time due to its comprehensive nature.
  • User interface might be complex for non-technical users.
  • Higher initial investment for implementation and setup.

Use Cases


  • Customer Support: Ideal for businesses that prioritize enhancing customer engagement and providing real-time support across multiple channels.
  • Marketing Campaigns: Useful for companies looking to leverage AI in conversational marketing and customer interaction.
  • E-commerce: Beneficial for online retailers needing to manage a high volume of customer inquiries and support requests seamlessly.


  • IT Service Management: Best for organizations aiming to automate and optimize their IT service workflows and incident management.
  • Enterprise-wide Automation: Suitable for businesses looking to integrate and automate complex workflows across various departments.
  • Knowledge Management: Effective for companies that need to organize and make accessible vast amounts of information for internal and external use.


In comparing LivePerson vs. ServiceNow for ticketing use cases, it is clear that each platform offers distinct strengths that cater to different operational needs. LivePerson excels in customer-facing interactions and real-time conversational AI, making it a prime choice for customer support and engagement-centric use cases. Conversely, ServiceNow provides robust workflow automation, incident management, and integration capabilities, positioning it as the ideal solution for companies looking to streamline internal processes and IT service management.

When choosing between LivePerson and ServiceNow, consider the specific needs of your organization. If your priority is enhancing customer interactions and leveraging AI for better engagement, LivePerson would be the better option. However, if you aim to automate and optimize workflows across your enterprise, including IT services, ServiceNow would likely be the more suitable choice. Ultimately, assessing your organizational goals and operational requirements will guide you to the best fit between these two powerful ticketing tools.

Key takeaways 🔑🥡🍕

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