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June 6, 2024
XX min read

PivotalTracker vs Hubspot Service Hub


When it comes to ticketing tools, selecting the right fit for your team is crucial. PivotalTracker and HubSpot Service Hub are two powerful tools offering distinct features and functionalities catering to diverse needs.

PivotalTracker is a widely acclaimed cloud-based project management tool specifically designed to assist software development teams in agile project management. As the world's most popular tool for this purpose, it boasts an array of features tailored to enhance the efficiency and productivity of agile teams.

HubSpot Service Hub, on the other hand, is a comprehensive customer service software solution that seamlessly integrates with the HubSpot CRM platform. It aims to simplify customer management, enhance customer satisfaction, and drive business growth by illustrating a clear return on investment through its robust CRM integration.

Comparing these ticketing tools thoroughly is vital to understanding which solution aligns best with your team's requirements and goals.

PivotalTracker Overview

PivotalTracker focuses on facilitating agile project management for software teams, making it an invaluable tool for various project-based activities.

Key Features

  • Backlog Management: Prioritize tasks efficiently with a customizable and collaborative backlog interface.
  • Stories & Epics: Organize and break down projects into manageable tasks (stories) grouped into larger entities (epics).
  • Velocity Tracking: Gain insights into team performance and pace with velocity tracking and projections.
  • Collaborative Workspace: Allow seamless collaboration with built-in team communication and sharing options.
  • Task & Progress Visualization: Utilize visual boards to track task progress, bottlenecks, and timelines.
  • Third-Party Integrations: Integrate with tools like GitHub, Slack, and Jira to streamline workflows.
  • Custom Workflows: Tailor workflows to match unique team processes and project needs.
  • Analytics & Reports: Generate detailed reports to analyze productivity and project outcomes.

HubSpot Service Hub Overview

HubSpot Service Hub is designed to boost customer satisfaction and retention while helping service teams demonstrate their value and ROI through powerful CRM integration.

Key Features

  • Ticketing System: Manage and track customer issues and requests efficiently using an intuitive ticketing system.
  • Knowledge Base: Create and manage a comprehensive self-service knowledge base for customers to find answers independently.
  • Live Chat & Chatbots: Engage and assist customers in real-time with robust live chat and chatbot features.
  • Customer Feedback: Collect and analyze customer feedback through surveys for continuous improvement.
  • Automation & Workflows: Automate repetitive tasks and set up workflows to streamline service processes.
  • Reporting & Analytics: Access in-depth analytics and reports to measure service performance and team productivity.
  • CRM Integration: Benefit from seamless integration with HubSpot CRM for a holistic view of customer interactions.
  • Customer Portal: Provide customers with a personalized portal to view tickets, make inquiries, and access services.


PivotalTracker and HubSpot Service Hub share several common attributes that make them excellent choices for different facets of ticketing and service management:

  • Cloud-Based Solutions: Both tools are cloud-based, offering easy access and collaboration from anywhere.
  • Collaboration Features: They enable team collaboration through built-in communication tools and shared workspaces.
  • Integration Capabilities: Both platforms support integrations with various third-party applications to expand functionality and streamline workflows.
  • Automation: Automation features in both tools help reduce manual tasks and improve efficiency.
  • Reporting & Analytics: Comprehensive reporting and analytics capabilities in both platforms provide insights into team performance and project outcomes.
  • Customization Options: Each platform allows for customization to suit specific workflows and team needs.


Despite their similarities, PivotalTracker and HubSpot Service Hub serve distinct purposes and have unique features that set them apart:

  • Primary Use Case:
  • PivotalTracker is primarily focused on agile project management for software development teams.
  • HubSpot Service Hub is geared towards enhancing customer service and integrating seamlessly with CRM systems.

  • Key Features:
  • PivotalTracker emphasizes backlog management, stories and epics, and velocity tracking.
  • HubSpot Service Hub excels in offering a robust ticketing system, knowledge base, live chat, and customer feedback mechanisms.

  • Integration Focus:
  • PivotalTracker integrates well with other development tools like GitHub, Jira, and Slack.
  • HubSpot Service Hub's strength lies in its seamless integration with the HubSpot CRM platform, providing a unified customer view.

  • Target Users:
  • PivotalTracker is ideal for software teams practicing agile methodologies.
  • HubSpot Service Hub caters to customer service teams aiming to improve customer satisfaction and streamline service operations.

Pros and Cons



  • Excellent for agile project management with features specifically designed for software development.
  • Visual boards and velocity tracking for detailed project insights.
  • Customizable workflows to match team preferences.
  • Strong integration with development tools.


  • Limited focus on customer service-related features.
  • May require a learning curve for teams unfamiliar with agile methodologies.
  • Integration options are primarily development-focused.

HubSpot Service Hub


  • Comprehensive customer service features, including ticketing, knowledge base, and live chat.
  • Seamless integration with HubSpot CRM for a unified view of customer data.
  • Automation and workflow capabilities to streamline service processes.
  • Robust reporting and analytics for measuring service performance and ROI.


  • Primarily focused on customer service rather than project management.
  • Requires investment in the HubSpot ecosystem for maximum benefit.
  • Feature set may be overwhelming for smaller teams with simple service needs.

Use Cases


Ideal for:

  • Software development teams practicing agile methodologies.
  • Projects requiring detailed backlog management and velocity tracking.
  • Teams needing strong integrations with development and collaboration tools.
  • Organizations looking for a project management tool tailored to agile practices.

HubSpot Service Hub

Ideal for:

  • Customer service teams aiming to enhance customer satisfaction and retention.
  • Organizations seeking a comprehensive service solution integrated with a CRM platform.
  • Teams looking to leverage live chat, knowledge bases, and feedback tools.
  • Service teams focused on demonstrating ROI through detailed reporting and analytics.


In comparing PivotalTracker and HubSpot Service Hub, both tools bring unique strengths to the table for different aspects of ticketing and service management.

PivotalTracker shines as an agile project management tool, offering extensive features for software development teams to manage backlogs, track project velocity, and integrate with development tools. It's an excellent choice for teams focused on agile practices and needing a platform tailored to their workflows.

HubSpot Service Hub, on the other hand, stands out as a comprehensive customer service solution that integrates seamlessly with HubSpot CRM. It is ideal for service teams looking to enhance customer satisfaction, manage tickets, and demonstrate clear ROI through robust analytics and reporting.

Ultimately, the choice between PivotalTracker and HubSpot Service Hub will depend on your team's specific needs and focus. If your primary goal is agile project management for software development, PivotalTracker is the tool for you. If you're looking to elevate your customer service and leverage CRM integration, HubSpot Service Hub is the better fit.

Key takeaways 🔑🥡🍕

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