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June 6, 2024
XX min read

PivotalTracker vs Intercom


When it comes to ticketing tools, choosing the right one can greatly impact your team's efficiency and your customers' satisfaction. Two popular options in this category are Pivotal Tracker and Intercom.

Pivotal Tracker is a cloud-based project management tool that helps software teams build software. It's the world's most popular tool for agile project management.

On the other hand, Intercom is the only complete customer service solution that provides a seamless customer experience across automation and human support. Intercom aims to increase customer satisfaction while reducing costs by resolving most customer conversations without needing human intervention.

Comparing these tools is essential to finding the best fit for your team’s unique needs and workflows.

Pivotal Tracker Overview

Pivotal Tracker is designed specifically for agile project management, primarily benefiting software teams. It offers a structured yet flexible environment to manage projects efficiently.

Key Features

  • Story-based Planning: Break down projects into actionable stories and task lists.
  • Real-time Collaboration: Allows multiple team members to work on projects simultaneously, with changes reflected in real-time.
  • Velocity Tracking: Measures your team's productivity to better estimate and manage workloads.
  • Built-in Analytics: Provides insights into project progress, helping teams to make data-informed decisions.
  • Integrations with Developer Tools: Seamlessly integrates with tools like GitHub, Slack, and JIRA.
  • Customizable Workflows: Tailor workflows to meet the unique needs of your team.
  • Mobile Access: Manage your projects on the go with mobile support.

Intercom Overview

Intercom positions itself as an all-round customer service solution, combining automation and human support to provide an optimal customer service experience.

Key Features

  • Live Chat and Messaging: Real-time chat to engage with customers.
  • Automation Workflows: Automate routine queries and tasks to save time.
  • Custom Bots: Use AI-powered bots to handle common customer questions and direct complex queries to human agents.
  • Customer Data Management: Store and manage customer information to provide personalized service.
  • In-app Messaging: Deliver messages directly within your app to engage users.
  • Reporting and Analytics: Understand user behavior and service team performance in depth.
  • Third-party Integrations: Compatible with numerous tools like Slack, Salesforce, and Zendesk.
  • Help Center: Create a self-service portal to help customers find solutions on their own.


Both Pivotal Tracker and Intercom offer robust solutions tailored to streamline workflows and improve efficiency. They share several similarities despite targeting different aspects of business operations.

  • Real-time Collaboration: Both tools facilitate real-time collaboration, allowing teams to work together more effectively.
  • Integration Capabilities: Extensive third-party integrations enhance the functionalities of both Pivotal Tracker and Intercom.
  • Analytics and Reporting: Both platforms offer built-in analytics to track performance and make data-driven decisions.
  • Customization Options: Flexibility to tailor the platform to meet specific workflow requirements.
  • Mobile Accessibility: Both tools offer mobile access, allowing teams to stay productive on the go.
  • User Management: Robust user management features to assign roles and permissions appropriately.


While sharing some similarities, Pivotal Tracker and Intercom are fundamentally different in their core focus and functionalities.

  • Primary Focus: Pivotal Tracker is centered on agile project management for software teams, whereas Intercom focuses on customer service automation and engagement.
  • Target Audience: Pivotal Tracker is ideal for developers and project managers, while Intercom serves customer support teams and customer engagement specialists.
  • Feature Set: Pivotal Tracker offers features like story-based planning and velocity tracking, while Intercom provides live chat, custom bots, and customer data management.
  • Problem Scope: Pivotal Tracker addresses project management challenges; Intercom aims to improve customer service efficiency and satisfaction.
  • Use Cases: Pivotal Tracker is best for streamlining software development projects; Intercom excels in enhancing customer support and engagement.

Pros and Cons

Pivotal Tracker


  • Specialized for agile project management, providing specific tools to support agile methodologies.
  • Easy-to-use interface that facilitates quick onboarding and adoption by teams.
  • Supports detailed project tracking and velocity measurement, enabling better project management.


  • Limited to project management, lacking customer engagement functionalities.
  • May have a steeper learning curve for teams not familiar with agile methodologies.



  • Comprehensive customer service solution with powerful automation capabilities.
  • Enhances customer engagement through live chat and in-app messaging.
  • Extensive integration options with other customer service and CRM tools.


  • Can be overwhelming for small teams due to its extensive feature set.
  • More expensive than simpler support solutions, especially for larger teams.

Use Cases

Pivotal Tracker 

Ideal use cases for Pivotal Tracker include:

  • Agile Software Development: Effective for managing sprints, user stories, and tracking team velocity.
  • Project Collaboration: Facilitates communication and collaboration among development team members.
  • Complex Project Management: Well-suited for teams handling large, multifaceted software projects.


Ideal use cases for Intercom include:

  • Customer Support Automation: Automate frequent queries to free up support agents for complex issues.
  • User Engagement: Use in-app messaging and live chat to engage users directly within your app or website.
  • Customer Data Management: Store and analyze customer data to deliver personalized support experiences.


In summary, Pivotal Tracker and Intercom offer robust solutions tailored to specific business needs. While Pivotal Tracker excels in agile project management for software development teams, Intercom shines in providing a comprehensive customer service experience through automation and direct engagement.

When choosing between these two tools, consider the following:

  • For Agile Project Management: If your primary concern is managing software projects using agile methodologies, Pivotal Tracker is the right choice.
  • For Customer Service and Engagement: If enhancing customer satisfaction through automated and direct support is your goal, Intercom is the better fit.

Both tools can significantly improve efficiency and productivity, but understanding your team's specific needs and workflows will guide you to the best solution.

Key takeaways 🔑🥡🍕

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