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June 6, 2024
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PivotalTracker vs Salesforce Service Cloud


Choosing the right ticketing tool can significantly influence productivity and efficiency in project management. Two prominent names in this space are PivotalTracker and Salesforce Service Cloud. PivotalTracker is a cloud-based project management tool that helps software teams build software. It's the world's most popular tool for agile project management. On the other hand, Salesforce Service Cloud is the world's #1 AI platform for service, helping companies step into the AI era with confidence. It brings trusted AI and data together onto a single platform so companies can get started with AI faster and reimagine service in a way that drives efficiency and cuts costs across every touchpoint — self-service experiences, engagement, processes, automation, and operations. Comparing these two tools will help organizations identify which one best suits their specific needs.

PivotalTracker Overview

PivotalTracker focuses on helping software development teams manage projects using agile methodologies. It facilitates streamlined and collaborative project planning, task management, and progress tracking.

Key Features

  • Agile Workflow Management: Simplifies agile development with real-time workspaces showing project status, priorities, and team activities.
  • Story Points and Velocity Tracking: Enables estimation and tracking of the effort required for tasks, aiding in better sprint planning.
  • Collaborative Environment: Enhances team interaction with features like task assignments, comments, and notifications.
  • Backlog Management: Organizes user stories, bugs, and chores into a prioritized backlog.
  • Integrations: Supports various integrations with tools like GitHub, Slack, and JIRA for seamless workflow.
  • Analytics and Reporting: Provides powerful analytics and reporting to measure team performance and project progress.

Salesforce Service Cloud Overview

Salesforce Service Cloud is a versatile platform designed to optimize customer service operations through AI-driven solutions. It offers a comprehensive suite for managing customer support and improving service efficiency.

Key Features

  • AI-Driven Insights: Utilizes AI to provide predictive insights, recommended actions, and intelligent automation.
  • Omni-Channel Support: Integrates various communication channels like email, phone, chat, social media, and more into a single interface.
  • Case Management: Streamlines case tracking, assignment, and resolution with an intuitive interface.
  • Knowledge Base: Facilitates the creation and management of a knowledge repository to support self-service and reduce agent workload.
  • Service Analytics: Delivers powerful analytics for monitoring service metrics, customer satisfaction, and operational efficiency.
  • Automation: Offers workflow automation capabilities to streamline repetitive tasks and standardize processes.
  • Self-Service Portal: Empowers customers with an online portal for submitting inquiries, tracking cases, and accessing resources.


Both PivotalTracker and Salesforce Service Cloud serve as ticketing tools catering to different yet overlapping needs. Here are the key similarities:

  • Task Management: Both tools help in capturing, prioritizing, assigning, and tracking tasks or cases.
  • Collaborative Features: Facilitate team collaboration through comments, notifications, and shared workspaces.
  • Integration Capabilities: Support integrations with other productivity tools like Slack, GitHub, etc.
  • Reporting and Analytics: Provide robust reporting and analytics to track progress and performance metrics.
  • Cloud-Based: Both tools are cloud-based, ensuring accessibility from anywhere with internet connectivity.


The key differences between PivotalTracker and Salesforce Service Cloud stem from their core functionalities and target users:

Focus Area

PivotalTracker is primarily designed for agile project management in software development. It emphasizes streamlined backlog management, sprint planning, and team velocity tracking. In contrast, Salesforce Service Cloud is a comprehensive customer service solution that leverages AI to enhance service delivery, streamline case management, and integrate multi-channel support.

Core Features

  • Agile-Specific Tools: PivotalTracker includes specific features like story points, velocity tracking, and sprint planning tools, which are essential for agile teams.
  • AI and Automation: Salesforce Service Cloud offers advanced AI-driven insights, service automation, and a range of self-service options that are focused on improving customer support and operational efficiency.

Use Cases

  • Development vs. Service: PivotalTracker is most beneficial for software development teams using agile methodologies. Salesforce Service Cloud is tailored for customer service teams needing comprehensive tools for case management, customer interaction, and service automation.

Customizability and Scalability

Salesforce Service Cloud provides a higher degree of customizability and is designed to scale with the needs of large enterprises, making it suitable for businesses looking to unify and scale their customer service operations. PivotalTracker, while feature-rich, is more streamlined and focuses on the needs of development teams.

Pros and Cons



  • Excellent for agile project management.
  • Real-time collaboration enhances team communication.
  • Simple and intuitive interface.
  • Robust backlog and sprint management tools.
  • Detailed progress tracking with story points and velocity.


  • Limited to agile development workflows.
  • Might lack some advanced customer service features.

Salesforce Service Cloud


  • Comprehensive customer service platform.
  • AI-powered insights and automation increase efficiency.
  • Supports omni-channel communication.
  • Highly customizable and scalable.
  • Powerful case management and knowledge base capabilities.


  • Can be complex and may require extensive setup.
  • Higher cost compared to some other tools.
  • Overwhelming for teams solely focused on agile development.

Use Cases


PivotalTracker is ideal for:

  • Agile Development Teams: Teams that follow agile methodologies will benefit greatly from the agile-specific features.
  • Project Managers: Those looking to streamline backlog management, sprint planning, and progress tracking.
  • Small to Mid-Sized Software Companies: Companies focused on software projects requiring robust task management and collaboration tools.

Salesforce Service Cloud

Salesforce Service Cloud is ideal for:

  • Customer Service Teams: Teams needing a comprehensive solution for managing customer interactions and improving service delivery.
  • Large Enterprises: Enterprises seeking scalable, customizable service solutions with advanced AI capabilities.
  • Businesses Looking to Automate Service Tasks: Companies aiming to use AI and automation to streamline repetitive tasks and enhance service efficiency.


PivotalTracker and Salesforce Service Cloud are both powerful tools, each excelling in their domains. PivotalTracker stands out for agile project management in software development with features tailored to streamline sprints and team collaboration. In contrast, Salesforce Service Cloud shines in the realm of customer service with its AI-driven insights, comprehensive case management, and multi-channel support capabilities.

Choosing between the two depends on your specific needs:

  • For agile software development teams, PivotalTracker is the clear choice due to its focus on agile methodologies and straightforward task management.
  • For customer service operations looking to leverage advanced AI, streamline case management, and integrate multi-channel support, Salesforce Service Cloud is the superior option.

Organizations must evaluate their primary objectives—whether it's agile project management or enhancing customer service—and select the tool that aligns best with their requirements.

Key takeaways 🔑🥡🍕

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