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June 6, 2024
XX min read

Re:amaze vs Gladly


In the world of customer service and support, having the right tools at your disposal is crucial for ensuring seamless communication and satisfaction. Two popular helpdesk and customer messaging platforms, Re:amaze and Gladly, cater to the needs of businesses looking to enhance their customer service operations. 

Re:amaze is a versatile helpdesk and customer messaging platform designed for websites, stores, and apps. It allows businesses to provide exceptional customer support through various channels, including live chat, email, social media, mobile SMS/MMS, VOIP, and FAQ Knowledge Bases. 

Gladly, on the other hand, is a customer service platform that prioritizes building personal connections with customers. Unlike traditional ticketing systems, Gladly is built around people, enabling agents to have a lifelong, channel-independent conversation with customers. Top brands like Ralph Lauren and Warby Parker use Gladly to increase customer loyalty and lifetime value by creating empowered service teams.

Comparing these tools will help businesses identify which platform aligns best with their customer service strategies and goals.

Re:amaze Overview

Key Features

  • Multi-Channel Support: Re:amaze integrates with email, live chat, social media (Facebook, Twitter, Instagram), SMS/MMS, VOIP, and even modern messaging apps like Facebook Messenger and WhatsApp.
  • Unified Inbox: The platform’s unified inbox consolidates all customer interactions across different channels, allowing support teams to manage and respond efficiently.
  • Live Chat and Chatbots: Re:amaze offers live chat functionalities with built-in chatbots to automate responses and provide 24/7 support to customers.
  • FAQ and Knowledge Base: Users can create and manage comprehensive FAQ sections and knowledge bases that customers can access for self-service.
  • CRM Integration: Seamlessly integrates with popular CRM systems like Salesforce, HubSpot, and Pipedrive to provide more context during customer interactions.
  • Automated Workflows: Includes automation features like canned responses, auto-responders, and workflow automation to streamline support processes.
  • Analytics and Reporting: Offers detailed analytics and reporting tools to monitor performance, track key metrics, and obtain insights for continuous improvement.
  • Customizable and Branding: Businesses can customize the interface and messenger widgets to align with their branding.

Gladly Overview 

Key Features

  • People-Centric Design: Gladly organizes customer service around people instead of tickets, enabling agents to have a consistent conversation history regardless of the communication channel.
  • Unified Customer Profiles: Provides a complete profile of customers, including previous interactions, products purchased, and preferences, ensuring personalized support.
  • Multi-Channel Communication: Supports email, phone, SMS, chat, and social media interactions, all within one platform.
  • Task Management and Routing: Efficiently assigns tasks to the right agents based on skills, availability, and context, ensuring that customer issues are addressed promptly.
  • Integrated Knowledge Base: Agents have access to a shared knowledge base to quickly find answers and resolve customer issues.
  • Collaboration Tools: Includes internal collaboration features such as notes, mentions, and shared views to improve team communication and coordination.
  • Reporting and Insight Tools: Provides comprehensive reporting and analytics to track performance, customer satisfaction, and other key metrics.
  • Omni-Channel Capabilities: Ensures seamless transition and continuity across various communication channels, enhancing the customer experience.


Both Re:amaze and Gladly are designed to enhance customer support by centralizing and streamlining communication across multiple channels. Here are some key similarities:

  • Multi-Channel Support: Both platforms support email, live chat, social media, and SMS, enabling businesses to manage customer interactions from various channels in one place.
  • Unified Inbox: They offer a unified inbox to consolidate all customer messages, ensuring that support teams have a comprehensive view of interactions.
  • Knowledge Base: Both platforms include a knowledge base feature, allowing customers to find answers and resolve issues on their own.
  • Automation Features: Re:amaze and Gladly have automation capabilities to streamline workflows, automate responses, and reduce manual tasks.
  • Analytics and Reporting: Both tools provide detailed reporting and analytics to monitor performance, track key metrics, and gain insights into support operations.
  • Customizability: Both platforms offer customization options to match the business's branding and specific needs.


Despite their similarities, Re:amaze and Gladly differ in several ways:

  • Design Approach: Re:amaze adopts a more traditional ticketing system with a strong emphasis on multi-channel support, whereas Gladly focuses on a people-centric approach, organizing customer service around ongoing relationships rather than individual cases.
  • Customer Profiles: Gladly provides comprehensive customer profiles with a history of interactions, purchases, and preferences, contributing to a more personalized support experience. Re:amaze integrates with CRMs to offer additional context but doesn't inherently build such detailed profiles.
  • Collaboration Tools: Gladly has robust internal collaboration features, facilitating teamwork and communication amongst agents. Re:amaze focuses more on external customer interactions but has essential collaboration tools.
  • Task Management: Gladly has advanced task management and intelligent routing capabilities to ensure customer queries are handled by the most suitable agents. Re:amaze includes workflow automation and assignments but may not have as sophisticated task routing.
  • Brand Focus: Gladly is used by several well-known brands and emphasizes improving customer loyalty and lifetime value through exceptional customer service. Re:amaze caters to a broader range of businesses, including e-commerce sites and startups.

Pros and Cons


  • Pros
  • Extensive multi-channel support, accommodating a wide range of communication channels.
  • Unified inbox that simplifies managing customer interactions from different sources.
  • Powerful live chat and chatbot functionalities to provide 24/7 support.
  • Comprehensive FAQ and knowledge base features for self-service.
  • Integration with popular CRMs for enhanced context during customer interactions.
  • Customizable interface and branding options.
  • Affordable pricing suitable for small to medium-sized businesses.

  • Cons
  • Traditional ticketing system might not be as fluid as a people-centric approach.
  • Advanced task management features may not be as robust as Gladly’s.
  • Limited collaboration tools compared to Gladly.


  • Pros
  • People-centric design focuses on building long-term customer relationships.
  • Comprehensive customer profiles provide better context and personalization.
  • Robust task management and intelligent routing ensure efficient query handling.
  • Internal collaboration tools enhance team communication and effectiveness.
  • Consistent, omni-channel customer experience across various communication platforms.
  • Strong brand adoption, indicating reliability and effectiveness.

  • Cons
  • Higher pricing, which may be a barrier for small businesses.
  • Complex features might require more training and a steeper learning curve.
  • Heavier emphasis on customer relationship might not suit all business models.

Use Cases


Re:amaze is ideal for businesses that:

  • Want a versatile, multi-channel communication platform to manage customer interactions from various channels like live chat, email, social media, and SMS.
  • Are e-commerce sites or startups looking for an affordable, customizable helpdesk solution.
  • Need comprehensive FAQ and knowledge base features to encourage customer self-service.
  • Prefer a traditional ticketing system with strong automation and CRM integration capabilities.


Gladly is perfect for businesses that:

  • Focus on building ongoing, personal customer relationships and increasing customer loyalty.
  • Require a people-centric design where customer profiles and history are crucial for providing personalized support.
  • Manage complex support operations needing advanced task management, intelligent routing, and internal collaboration tools.
  • Are established brands or growing businesses ready to invest in a premium customer service platform to enhance their customer experience.


Both Re:amaze and Gladly offer robust solutions for customer service, each with its unique strengths and focus areas. Re:amaze excels with its extensive multi-channel support, affordable pricing, and versatile functionalities, making it a great choice for small to medium-sized businesses and e-commerce startups. Gladly, with its people-centric design, comprehensive customer profiles, and advanced task management, is better suited for businesses looking to build long-term customer relationships and improve brand loyalty.

In choosing between Re:amaze and Gladly, consider your business's specific needs, budget, and customer service philosophy. Re:amaze is ideal for those seeking a traditional yet flexible helpdesk solution, while Gladly is a top choice for businesses prioritizing personal connections and premium customer service experiences.

Key takeaways 🔑🥡🍕

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