Back to Reference
No items found.
Search everything, get answers anywhere with Guru.
Watch a demoTake a product tour
June 6, 2024
XX min read

Top Alternatives to Intercom


Intercom is a leading customer service solution known for its comprehensive approach to customer support. It seamlessly blends automation and human support to enhance customer experience while reducing operational costs. Intercom's vision is to resolve most customer inquiries through automation, allowing support teams to focus on high-value interactions. While Intercom has set a high standard in customer service software, it's essential to explore other alternatives to ensure you find the best fit for your business needs.

Alternative 1: Zendesk

Zendesk is a widely recognized customer service platform offering a robust suite of tools for support, sales, and customer engagement.

Key features

  • Multi-channel support (email, chat, phone, social media)
  • Customizable ticketing system
  • Comprehensive reporting and analytics
  • Self-service options, including a knowledge base and community forums
  • Integration with third-party applications

Similarities to Intercom

  • Both offer multi-channel support, allowing customers to reach out via various platforms.
  • Zendesk and Intercom have strong automation capabilities, enabling efficient handling of repetitive tasks.
  • Both platforms include self-service options to empower customers to find answers independently.

Differences and unique features

  • Zendesk has a more extensive focus on ticketing and workflow customization, making it ideal for complex support scenarios.
  • While Intercom excels in conversational marketing and live chat, Zendesk offers more advanced reporting and analytics tools.
  • Zendesk's integrations are broader, supporting a wider range of third-party applications, which may be beneficial for businesses with diverse tech stacks.

Alternative 2: Freshdesk

Freshdesk is a user-friendly customer support software that helps businesses manage customer inquiries effectively.

Key features

  • Multi-channel customer support (email, social media, chat, phone)
  • AI-powered automation and ticketing system
  • Customizable workflows and SLA management
  • Self-service portal with a knowledge base
  • Collaboration tools for support teams

Similarities to Intercom

  • Both platforms offer robust multi-channel support to manage customer interactions across various mediums.
  • Freshdesk and Intercom provide AI-powered automation to streamline repetitive tasks and improve response times.
  • Both solutions include self-service options to reduce the load on support teams.

Differences and unique features

  • Freshdesk places a stronger emphasis on omnichannel support and provides more advanced SLA management tools.
  • While Intercom specializes in combining automation with human support, Freshdesk offers more in-built collaboration tools to enhance team coordination.
  • Freshdesk's user interface is often praised for its simplicity and ease of use, making it a popular choice for small to mid-sized businesses.

Alternative 3: HubSpot Service Hub

HubSpot Service Hub is a comprehensive customer service software that integrates seamlessly with HubSpot's CRM and marketing tools.

Key features

  • Ticketing system to manage customer inquiries
  • Customer feedback and NPS surveys
  • Knowledge base and live chat support
  • Reporting and analytics tools
  • Integration with HubSpot's CRM, marketing, and sales tools

Similarities to Intercom

  • Both platforms offer a ticketing system to streamline customer support processes.
  • HubSpot Service Hub and Intercom include live chat functionality and a knowledge base for self-service.
  • Both solutions provide valuable reporting and analytics to monitor performance and identify improvement areas.

Differences and unique features

  • HubSpot Service Hub is deeply integrated with HubSpot's CRM, marketing, and sales tools, providing a unified customer view across all interactions.
  • HubSpot offers comprehensive customer feedback tools, including NPS surveys, which Intercom lacks.
  • While Intercom focuses on automating customer interactions, HubSpot Service Hub emphasizes a holistic approach, integrating customer service with marketing and sales efforts.

Alternative 4: Salesforce Service Cloud

Salesforce Service Cloud is a sophisticated customer service platform designed to provide personalized and proactive support.

Key features

  • Omni-channel support, including social media, phone, chat, and email
  • AI-powered automation with Einstein AI
  • Comprehensive customer service analytics and reporting
  • Integration with Salesforce CRM and other Salesforce products
  • Field service management

Similarities to Intercom

  • Both platforms offer omni-channel support and AI-driven automation to enhance customer service efficiency.
  • Intercom and Salesforce Service Cloud provide robust analytics and reporting tools for performance tracking.
  • Both solutions integrate with CRM systems to maintain a comprehensive customer view.

Differences and unique features

  • Salesforce Service Cloud offers deeper integrations with other Salesforce products, making it a strong choice for businesses heavily invested in the Salesforce ecosystem.
  • The platform includes advanced field service management capabilities, which Intercom does not offer.
  • Intercom focuses more on seamless automation and conversational interfaces, while Salesforce emphasizes a broader suite of customer service tools.

Alternative 5: Zoho Desk

Zoho Desk is a part of the Zoho suite of applications, offering versatile help desk software for customer support.

Key features

  • Multi-channel support (email, phone, social media, chat)
  • AI-driven automation
  • Customizable workflows and SLAs
  • Self-service portals and knowledge base
  • Integration with Zoho CRM and other Zoho apps

Similarities to Intercom

  • Both platforms support multi-channel customer interactions, ensuring comprehensive coverage.
  • Zoho Desk and Intercom utilize AI for task automation to enhance support efficiency.
  • Both solutions provide self-service portals and knowledge bases to empower customers.

Differences and unique features

  • Zoho Desk integrates seamlessly with Zoho's wider suite of applications, making it an attractive option for businesses using Zoho's ecosystem.
  • While Intercom is renowned for its conversational UI and automation, Zoho Desk focuses on customizable workflows and SLA management.
  • Zoho Desk often comes at a lower price point, which may be beneficial for small businesses and startups.


Choosing the right customer service solution depends on your specific needs and business context. Intercom offers a powerful combination of automation and human support to enhance customer satisfaction and operational efficiency. However, alternatives like Zendesk, Freshdesk, HubSpot Service Hub, Salesforce Service Cloud, and Zoho Desk each bring unique strengths and capabilities to the table.

Zendesk and Freshdesk are robust choices for multi-channel support and workflow customization, while HubSpot Service Hub provides a unified customer experience across service, marketing, and sales. Salesforce Service Cloud excels in integration with the Salesforce ecosystem, and Zoho Desk offers a versatile, cost-effective solution within Zoho's suite of applications.

Consider your requirements, budget, and existing tech stack to determine which platform will best meet your needs and drive your customer service success.

Key takeaways 🔑🥡🍕

Written by
Search everything, get answers anywhere with Guru.

Learn more tools and terminology re: workplace knowledge