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June 6, 2024
XX min read

Zendesk vs Kustomer


In the realm of customer support, choosing the right ticketing tool is crucial for ensuring efficient and effective service delivery. Here, we compare two leading ticketing tools: Zendesk and Kustomer. 

Zendesk is an AI-powered service solution that’s easy to set up, use, and scale. It works out-of-the-box and can be easily modified to accommodate changes, enabling businesses to move faster. Zendesk also leverages cutting-edge AI to help service teams resolve customer issues with greater speed and accuracy. Zendesk's AI is built on billions of customer experience interactions and can enhance the entire service experience from self-service to agents and admins, helping businesses grow and operate efficiently at scale.

Kustomer, on the other hand, is the first-of-its-kind customer service CRM platform designed to manage high support volume by optimizing experiences throughout the customer service journey. 

Comparing these tools is essential for determining which is the best fit for your specific customer service needs.

Zendesk Overview

Zendesk is renowned for its comprehensive ticketing system powered by AI, which streamlines support processes and scales with the needs of a business. 

Key Features

  • AI-Powered Automation: Zendesk uses AI to automate repetitive tasks, enabling agents to focus on more complex issues.
  • Omnichannel Support: Integrates various communication channels (email, chat, phone, social media) into a single system.
  • Customizable Workflows: Allows for easy customization of workflows to adapt to specific business needs.
  • Self-Service Options: Provides extensive self-service capabilities, including a knowledge base and community forums.
  • Analytics and Reporting: Offers detailed analytics and reporting to monitor performance and customer satisfaction.
  • Third-Party Integrations: Supports integrations with numerous third-party applications to extend its functionality.
  • Scalability: Easily scales to meet the growing demands of an expanding business.

Kustomer Overview

Kustomer stands out as a robust CRM platform tailored to handle high volumes of customer support while enhancing the overall service experience.

Key Features

  • 360-Degree Customer View: Consolidates customer data from various sources to provide a comprehensive view of the customer’s history and interactions.
  • Conversation-Based Ticketing: Shifts from traditional ticketing to a more conversational model, enabling continuous and context-aware customer interactions.
  • Automation and AI: Integrates automation tools and AI to streamline workflows and enhance agent productivity.
  • Customizable Dashboards and Reports: Offers customizable reporting features to track performance metrics and service efficiency.
  • Omnichannel Communication: Supports multiple communication channels such as email, chat, and social media within a unified platform.
  • Robust CRM Capabilities: Functions as both a ticketing tool and a customer relationship management platform.
  • Integrations: Supports various integrations to expand functionality and synchronize with existing tools.


Both Zendesk and Kustomer offer powerful features that cater to the needs of businesses looking for robust ticketing and customer support solutions. Here are some key similarities:

  • Omnichannel Support: Both tools provide omnichannel support, enabling seamless communication across various platforms such as email, chat, phone, and social media.
  • Automation and AI: Both leverage AI to automate repetitive tasks and streamline workflows, helping improve agent productivity and response times.
  • Customizable Reporting and Analytics: They offer powerful reporting and analytics features to track performance metrics and gain insights into customer interactions.
  • Integration Capabilities: Both platforms support integrations with numerous third-party applications to enhance functionality and streamline processes.
  • Scalability: Both Zendesk and Kustomer can scale with the business, supporting growth and increasing complexity in customer service operations.


Despite their similarities, there are distinct differences between Zendesk and Kustomer that may influence a business's choice.


  • Ticketing Model: Utilizes a traditional ticketing model with a focus on efficient resolution and management of individual tickets.
  • Self-Service Capabilities: Offers extensive self-service options including a robust knowledge base and community forums.
  • Ease of Use: Known for its user-friendly interface and ease of setup, making it accessible for businesses of all sizes.
  • AI-Driven Insights: Provides AI-driven insights based on a large volume of customer interaction data, enhancing decision-making and support strategies.
  • Customer Support Focus: Primarily focused on enhancing customer support efficiency and effectiveness through a structured ticketing approach.


  • CRM Integration: Designed as a hybrid of a ticketing tool and a CRM platform, offering a more comprehensive view of customer interactions and history.
  • Conversation-Based Approach: Emphasizes a conversational approach to ticketing, allowing for continuous and context-aware interactions with customers.
  • Data Consolidation: Consolidates customer data from multiple sources to create a single, unified view of the customer, enhancing personalization and context.
  • Advanced CRM Features: Provides robust CRM capabilities that go beyond traditional ticketing to include customer relationship management.
  • Flexible Customization: Offers highly customizable workflows and dashboards, allowing for a tailored approach to customer support and CRM.

Pros and Cons



  • Easy to set up and use, making it accessible to a wide range of businesses.
  • Strong focus on AI-powered automation and insights, improving agent efficiency and decision-making.
  • Extensive self-service capabilities, reducing the load on support agents.
  • Scalable to meet the needs of growing businesses.
  • Wide range of integrations with third-party applications.


  • Traditional ticketing model may feel rigid compared to more conversational approaches.
  • May require additional customization to fully align with specific business needs.
  • Advanced features can come with a steeper learning curve for inexperienced users.



  • Combines ticketing with CRM capabilities, providing a holistic view of the customer.
  • Conversation-based ticketing allows for more continuous and context-rich customer interactions.
  • Strong data consolidation capabilities enhance personalization and context in customer support.
  • Highly customizable, allowing businesses to tailor workflows and dashboards to their specific needs.
  • Supports high-volume support environments, making it suitable for businesses with large customer bases.


  • More complex setup and initial learning curve due to extensive features and customization options.
  • Higher cost compared to some other ticketing tools, potentially limiting accessibility for smaller businesses.
  • May require significant integration work to fully leverage its CRM capabilities.

Use Cases


  • Small to Medium-Sized Businesses: Ideal for small to medium-sized businesses looking for a user-friendly, scalable, and efficient ticketing tool.
  • Organizations Seeking AI Insights: Suitable for businesses that want to leverage AI-driven insights to enhance customer support processes.
  • Companies Needing Strong Self-Service Options: Perfect for businesses that want to empower customers with self-service options to reduce support load.


  • Large Enterprises: Well-suited for large enterprises managing high volumes of customer support and requiring a comprehensive CRM solution.
  • Businesses Focused on Personalized Service: Ideal for companies that prioritize personalized and continuous customer interactions.
  • Organizations with Complex Customer Journeys: Suitable for businesses needing to consolidate customer data from multiple sources to provide a unified and context-rich customer service experience.


In comparing Zendesk and Kustomer, it's clear that both platforms offer robust features tailored to improving customer support. Zendesk excels with its ease of use, AI-driven insights, and strong self-service capabilities, making it a suitable choice for businesses looking for a straightforward, scalable ticketing solution. Kustomer, with its unique CRM integration and conversation-based approach, is ideal for companies seeking a more comprehensive view of customer interactions and a personalized service experience.

Choosing between the two ultimately depends on your specific needs. If you require a simple, efficient, and AI-powered ticketing tool, Zendesk is a great fit. However, if you're looking for a platform that combines ticketing with advanced CRM capabilities for a high-volume support environment, Kustomer is the better option. Consider your business size, support volume, and need for personalization to make the best choice for your customer service operations.

Key takeaways 🔑🥡🍕

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