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June 6, 2024
XX min read

Freshservice vs Hubspot Service Hub


When it comes to ticketing tools, two popular options stand out: Freshservice and HubSpot Service Hub. Both of these tools offer robust solutions for managing service requests, support tickets, and customer interactions. However, they cater to slightly different audiences and have unique features that may make one more suitable than the other depending on your needs.

Freshservice is an easy-to-use IT service desk and ITSM solution designed using ITIL best practices. It enables organizations to focus on exceptional service delivery, making it a strong choice for IT departments and service management teams.

HubSpot Service Hub, on the other hand, is customer service software that makes it easy to manage and connect with customers, helping them succeed. As part of the HubSpot CRM platform, Service Hub allows service teams to demonstrate the value of their work and prove an actual return on investment, making customers happier, retaining them longer, and ultimately growing the business faster.

Selecting the right ticketing tool is crucial for achieving optimal service delivery and customer satisfaction. Therefore, understanding the similarities, differences, pros, cons, and unique features of Freshservice and HubSpot Service Hub will help you make an informed decision.

Freshservice Overview

Freshservice is designed to streamline IT service management by incorporating ITIL best practices. It offers a cloud-based solution that is accessible, efficient, and user-friendly. Here's a closer look at its key features.

Key Features

  • Incident Management: Streamlines IT support requests and incidents, ensuring quick resolution and efficient service delivery.
  • Service Request Management: Customizable service request forms and workflows help manage and fulfill service requests seamlessly.
  • Problem Management: Helps identify, analyze, and manage problems to reduce the risk of recurring incidents.
  • Change Management: Facilitates smooth transitioning of IT changes with structured workflows to ensure minimal disruption.
  • Asset Management: Tracks and manages IT assets throughout their lifecycle, ensuring optimal utilization and cost control.
  • Knowledge Base: Self-service portal equipped with a robust knowledge base to empower users to find solutions independently.
  • Automated Workflows: Automates repetitive tasks and streamlines service management processes with intelligent workflows.
  • Reporting and Analytics: Provides insightful reports and analytics to monitor performance and drive continuous improvement.

HubSpot Service Hub Overview

HubSpot Service Hub is designed to create a seamless experience for both service teams and customers by leveraging its integration with the HubSpot CRM platform. It is particularly focused on enhancing customer satisfaction and proving the ROI of service operations.

Key Features

  • Ticketing: Manages and tracks customer inquiries and issues systematically to ensure timely resolution.
  • Customer Feedback: Tools to collect and analyze customer feedback to improve service quality and customer satisfaction.
  • Knowledge Base: Creates a repository of solutions and FAQs that customers can access for self-service, reducing the load on support teams.
  • Live Chat: Provides real-time support via live chat, allowing immediate resolution of customer issues.
  • Conversational Bots: Uses AI-driven bots to automate initial customer interactions, filter inquiries, and route tickets effectively.
  • Customer Portal: Offers a personalized customer portal where users can track their service tickets and history.
  • Reporting and Analytics: Robust analytics tools to measure service performance, customer satisfaction, and ROI.
  • Integration with HubSpot CRM: Seamlessly integrates with HubSpot's CRM platform, enabling a unified view of customer interactions across marketing, sales, and service functions.


Both Freshservice and HubSpot Service Hub are powerful ticketing tools designed to enhance service delivery through efficient ticket management and responsive customer support. Here are the key similarities between them:

  • Ticket Management: Both tools offer comprehensive ticket management capabilities, allowing teams to efficiently handle and resolve support tickets.
  • Knowledge Base: Each platform includes a knowledge base to provide self-service options for customers and reduce the load on support teams.
  • Automated Workflows: Automation is a key feature in both Freshservice and HubSpot Service Hub, streamlining repetitive tasks and enhancing productivity.
  • Reporting and Analytics: Each provides robust reporting and analytics tools to monitor performance and drive improvements.
  • User-Friendly Interface: Both platforms offer intuitive and easy-to-use interfaces, making it simple for teams to adopt and utilize.


Despite the similarities, several differences set Freshservice and HubSpot Service Hub apart:

  • Target Audience: Freshservice is tailored for IT service management and focuses on ITIL best practices. In contrast, HubSpot Service Hub caters to broader customer service needs and integrates deeply with the HubSpot CRM platform.
  • Integration Capabilities: While both offer various integrations, HubSpot Service Hub stands out with its seamless integration with HubSpot's CRM, providing a unified view across marketing, sales, and service functions.
  • Unique Features:
  • Freshservice offers specialized features like Problem Management and Change Management, which are particularly valuable for IT service teams.
  • HubSpot Service Hub provides live chat, conversational bots, and customer feedback tools, emphasizing real-time customer support and engagement.
  • Customization and Flexibility: Freshservice offers deep IT service management customization options, while HubSpot Service Hub's customization is geared towards enhancing the overall customer experience through personalized portals and interaction tools.

Pros and Cons



  • Comprehensive ITIL-based IT service management features.
  • Strong asset management capabilities.
  • Extensive automation and workflow customization.
  • Intuitive and user-friendly interface.
  • Integration with other Freshworks products.


  • May be overly complex for non-IT service teams.
  • Limited customer engagement tools compared to HubSpot Service Hub.
  • Could require additional training for full utilization of advanced features.

HubSpot Service Hub


  • Seamless integration with HubSpot CRM for a unified customer view.
  • Real-time support tools, including live chat and conversational bots.
  • Focus on customer feedback and engagement.
  • Personalized customer portals.
  • Easy-to-use with minimal training required.


  • Limited IT-specific service management features.
  • Potentially higher cost due to dependency on other HubSpot products for full functionality.
  • May lack the depth of customization for complex IT workflows.

Use Cases


  • IT Service Management: Ideal for organizations looking to implement ITIL best practices and streamline their IT service delivery.
  • Incident and Problem Management: Perfect for IT departments that need robust incident and problem management capabilities.
  • Change Management: Suitable for teams that frequently manage IT change and need structured workflows to minimize disruption.
  • IT Asset Management: Best for companies that require comprehensive tracking and management of IT assets.

HubSpot Service Hub

  • Customer Service and Support: Ideal for businesses focused on improving customer satisfaction and retention.
  • Real-Time Support: Perfect for companies that need live chat and conversational bots for immediate customer interaction.
  • CRM Integration: Suitable for organizations that want a seamless integration of service operations with marketing and sales through a unified CRM platform.
  • Customer Feedback and Engagement: Best for teams that prioritize gathering and analyzing customer feedback to drive service improvements.


In comparing Freshservice and HubSpot Service Hub, it is clear that both ticketing tools offer robust solutions tailored to different aspects of service management. 

Freshservice excels in IT service management with its ITIL-based features, comprehensive asset management, and advanced workflow capabilities. It is an ideal choice for IT departments and service teams looking to implement best practices and streamline their IT operations.

HubSpot Service Hub stands out with its strong focus on customer engagement, real-time support, and seamless CRM integration. It is well-suited for businesses that prioritize customer satisfaction, retention, and an integrated approach across marketing, sales, and service functions.

Ultimately, the best choice depends on your specific needs:

  • Choose Freshservice if your primary goal is to enhance IT service management and implement ITIL best practices.
  • Opt for HubSpot Service Hub if you are looking to improve overall customer service, engagement, and leverage CRM integration for a unified customer experience. 

Evaluating your organization's priorities and the unique features of each tool will help you make the most informed decision.

Key takeaways 🔑🥡🍕

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