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June 6, 2024
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Freshservice vs Jira Service Management


In the world of ticketing tools, Freshservice and Jira Service Management stand out as leading solutions designed to enhance service delivery and team collaboration. Freshservice is an easy-to-use IT service desk and ITSM solution rooted in ITIL best practices, enabling organizations to excel in service delivery. On the other hand, Jira Service Management empowers Dev and Ops teams to collaborate efficiently, swiftly adapting to business changes while delivering exceptional customer and employee service experiences.

Comparing these ticketing tools can help businesses identify the solution best suited to their specific needs, ensuring they leverage the right features and capabilities to enhance their service management workflows.

Freshservice Overview

Freshservice offers a comprehensive IT service management (ITSM) suite designed to streamline service delivery by leveraging ITIL best practices. The platform is known for its user-friendly interface and the ability to adapt to various organizational needs without sacrificing functionality or performance.

Key Features

  • Incident Management: Efficiently manage and resolve IT incidents to minimize downtime.
  • Service Request Management: Streamline the handling of service requests from end-users.
  • Problem Management: Identify, analyze, and resolve root causes of incidents to prevent future occurrences.
  • Change Management: Implement and control changes systematically to reduce change-related issues.
  • Asset Management: Track and manage IT assets lifecycle, including procurement, maintenance, and disposal.
  • Knowledge Management: Create, share, and manage knowledge articles to enhance the support experience.
  • Self-service Portal: Empower end-users with a self-service portal to report issues and request services.
  • Automation: Automate repetitive tasks and workflows to increase efficiency and reduce manual effort.
  • Reporting and Analytics: Advanced reporting and analytics to track performance KPIs and optimize service delivery.

Jira Service Management Overview

Jira Service Management supports high-velocity Dev and Ops teams by facilitating seamless collaboration and enabling quick adaptation to business changes. The solution integrates deeply with other Atlassian products, offering a powerful suite for comprehensive IT service management.

Key Features

  • Incident Management: Manage incidents effectively to restore normal service operations swiftly.
  • Service Request Management: Efficiently handle service requests from users with automated workflows.
  • Problem Management: Analyze and address the root causes of incidents to minimize recurrence.
  • Change Management: Plan, track, and roll out changes with minimal risk and disruption.
  • Asset Management: Comprehensive visibility into IT assets and configuration items.
  • Knowledge Management: Central repository for knowledge articles to support self-service and improve resolutions.
  • Automation Rules: Automate repetitive tasks using customizable rules.
  • Enterprise-grade Security: Robust security features to protect sensitive data and ensure compliance.
  • Queue Management: Prioritize and manage service requests effectively through advanced queue management.


Freshservice and Jira Service Management share several foundational similarities as ticketing tools:

  • Incident Management: Both platforms offer robust incident management capabilities to handle IT issues swiftly.
  • Service Request Management: Each tool provides streamlined service request management to facilitate end-user support.
  • Problem Management: Both enable efficient problem tracking and resolution to prevent recurring incidents.
  • Change Management: Systematic approach to managing and implementing changes is a common feature.
  • Asset Management: Both platforms offer comprehensive asset management capabilities.
  • Knowledge Management: They support building and maintaining a knowledge base to improve support processes.
  • Automation: Workflow automation is a key component in both solutions to enhance efficiency.
  • Reporting and Analytics: Advanced reporting and analytics are integral to track performance and inform decision-making.


While Freshservice and Jira Service Management share many similarities, there are notable differences that set them apart:

  • User Interface: Freshservice is renowned for its user-friendly, intuitive interface, making it easier for non-technical users. Jira Service Management may require a steeper learning curve, especially for users unfamiliar with the broader Atlassian ecosystem.
  • Integration Ecosystem: Jira Service Management offers deeper integration with other Atlassian products (like Jira Software and Confluence), which can be a significant advantage for teams already using those tools. Freshservice, while integrable with various third-party apps, doesn't cater specifically to one ecosystem.
  • Customization Flexibility: Jira Service Management provides extensive customization options and automation rules, which can be more appealing to technical teams looking for tailored solutions. Freshservice offers customization but emphasizes a balance between ease of use and flexibility.
  • Focus on DevOps: Jira Service Management emphasizes DevOps integration, facilitating seamless collaboration between development and IT operations teams. Freshservice, while robust in ITSM capabilities, does not emphasize DevOps to the same extent.
  • Pricing Structure: The pricing models of Freshservice and Jira Service Management differ, which could impact decision-making depending on budget constraints and scalability needs.

Pros and Cons



  • Ease of Use: Intuitive interface that is easy to navigate, even for non-technical users.
  • ITIL-aligned: Adherence to ITIL best practices enhances service management capabilities.
  • Rapid Implementation: Quick to deploy and configure, leading to faster time-to-value.
  • Comprehensive ITSM Suite: Offers a broad range of ITSM functionalities in one platform.
  • Customer Support: Renowned for excellent customer support and assistance.


  • Customization Limitations: Less flexible in terms of deep customization compared to more technical tools.
  • Integration Ecosystem: While it integrates with many third-party tools, Freshservice's ecosystem is not as extensive as Atlassian’s.

Jira Service Management


  • DevOps Integration: Strong focus on bridging IT operations and development with deep DevOps integration.
  • Customization and Automation: Extensive customization and automation options to tailor processes to specific needs.
  • Integration with Atlassian Ecosystem: Seamless integration with other Atlassian products enables a cohesive tool suite.
  • Robust Security: Enterprise-grade security features ensure data protection and compliance.


  • Learning Curve: Steeper learning curve, especially for non-technical users or those unfamiliar with Atlassian products.
  • Complexity: Can be overwhelming for smaller teams or those looking for a simpler ITSM solution.
  • Cost: Pricing can be higher, especially when using multiple Atlassian products.

Use Cases


  • Small to Mid-sized Organizations: Ideal for companies seeking an easy-to-use ITSM solution without the need for extensive customization.
  • Rapid Deployment Needs: Suitable for businesses that need to implement an ITSM solution quickly and effectively.
  • ITIL-focused Teams: Great for organizations that follow ITIL best practices for service management.
  • Customer-centric Support: Companies prioritizing excellent customer service and support.

Jira Service Management

  • DevOps-focused Teams: Perfect for organizations looking to integrate IT operations with development workflows seamlessly.
  • Large Enterprises: Suitable for larger enterprises that require robust, highly customizable service management solutions.
  • Atlassian Ecosystem Users: Best for teams already utilizing other Atlassian products like Jira Software and Confluence.
  • Complex IT Environments: Ideal for businesses with complex service management needs that require extensive customization and automated workflows.


In conclusion, comparing Freshservice and Jira Service Management reveals that both tools offer substantial value for IT service management, but they cater to different needs and preferences. Freshservice stands out for its ease of use, rapid deployment, and strong adherence to ITIL best practices, making it ideal for smaller to mid-sized organizations and those seeking straightforward ITSM solutions.

Jira Service Management, with its deep integration within the Atlassian ecosystem, extensive customization options, and strong DevOps focus, is better suited for larger enterprises and teams looking for a comprehensive, customizable service management platform.

When choosing between Freshservice and Jira Service Management, consider your organization's size, existing tool ecosystem, need for customization, and specific ITSM goals. By aligning these factors with the strengths of each tool, you'll be better positioned to select the solution that best fits your needs.

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