Back to Reference
No items found.
Search everything, get answers anywhere with Guru.
Watch a demoTake a product tour
June 6, 2024
XX min read

Gladly vs Freshdesk


When selecting a customer service platform, it's crucial to choose one that aligns best with your organization’s needs. Gladly and Freshdesk both offer robust solutions in the customer service and ticketing sector, but they cater to slightly different use cases and industries.

Gladly is a radically personal customer service platform and the only one built around people, not cases or tickets. It transforms customer service agents into heroes by providing them with one lifelong, channel-independent conversation containing all the context needed to build lasting connections and loyalty. With customers like Ralph Lauren, Allbirds, Bombas, Crate&Barrel, Ulta Beauty, and Warby Parker, Gladly helps brands grow customer loyalty and lifetime value while creating happier, more efficient, and empowered service teams.

Freshdesk, a product of Freshworks Inc., aids businesses in delighting their customers effortlessly with modern and intuitive software for customer support. It converts requests from email, web, phone, chat, messaging, and social into tickets, unifying ticket resolution across channels. Freshdesk’s strong automation and AI capabilities streamline the support process through features like automating ticket assignment, prioritizing tickets, agent assist, and even sending out canned responses. It also enhances team collaboration, integrates with various third-party tools, and offers rich reporting and analytics to provide actionable insights.

Examining these two platforms side-by-side will help identify which tool is the best fit for your customer service strategy.

Gladly Overview

Gladly prides itself on its customer-centric approach, providing a platform built around individuals rather than cases or tickets. This radical personal approach ensures that every customer service experience feels seamless and connected, enhancing both customer satisfaction and loyalty.

Key Features

  • Lifelong Conversations: Agents can see the entire customer interaction history across all channels, which provides context and continuity in conversations.
  • People-Centric Design: Unlike traditional ticketing systems, Gladly organizes service interactions around the customer rather than individual tickets.
  • Multi-Channel Support: Facilitates communication over email, chat, phone, SMS, and social media from a single platform.
  • Contextual Insights: Provides agents with all necessary information at their fingertips, including past interactions and customer preferences, helping in personalizing service.
  • Journeys: Visual representation of the customer journey helps in understanding and anticipating customer needs.
  • Integrated Knowledge Base: Agents can access a shared knowledge base to quickly find answers and relevant information.
  • Customer Feedback: Integrated tools to capture and analyze customer feedback in real-time.

Freshdesk Overview

Freshdesk focuses on converting and managing customer service interactions across multiple channels, accumulating them into a unified ticketing system. This system is enhanced through AI and automation, which make the support process more efficient and effective.

Key Features

  • Unified Ticketing: Centralizes requests from email, phone, chat, social, and web into a single ticketing system.
  • Automation and AI: Features automated ticket assignment, prioritization, agent assistance, and canned responses to streamline support.
  • Omnichannel Support: Manages interactions across multiple channels from a unified inbox.
  • Collaborative Team Features: Includes tools for team collaboration, such as shared inboxes, ticket merging, and conversation threads.
  • Third-Party Integrations: Compatible with various third-party tools, enhancing its capabilities through integrations.
  • Field Service Management: Allows managing field service operations within the same platform.
  • Reporting and Analytics: Offers advanced analytics and reporting to monitor performance and gain actionable insights.
  • Self-Service: Provides a customer portal and knowledge base for self-service options.


Both Gladly and Freshdesk provide comprehensive customer service solutions with robust feature sets aimed at improving support experience and operational efficiency. 

  • Multi-Channel Support: Both platforms offer omnichannel communication, allowing customer service agents to manage interactions from various channels within a unified interface.
  • Enhanced Agent Experience: Each system is designed to empower customer service agents with the tools and information they need, resulting in quicker and more personalized support.
  • Knowledge Management: They both incorporate knowledge management systems that enable agents to access and share information effectively.
  • Customer Feedback: Both platforms integrate mechanisms for capturing and analyzing customer feedback to improve the quality of service.
  • Automation: Strong automation features are available in both solutions to streamline and speed up the support process, although the specific functionalities may vary.


While both Gladly and Freshdesk share some core similarities, their approach and unique features set them apart:

  • Core Focus: Gladly is built around the concept of lifelong, holistic customer relationships, while Freshdesk is built around ticket management and resolution.
  • Design Philosophy: Gladly’s people-centric approach organizes interactions around the customer, whereas Freshdesk organizes them around tickets and cases.
  • Automation and AI: Freshdesk places a strong emphasis on AI and automation to handle repetitive tasks and ticket routing, which might appeal more to IT and tech-savvy support teams.
  • Field Service Management: Freshdesk offers field service management features, enabling it to cater to businesses that require on-site customer support, unlike Gladly.
  • Third-Party Integrations: Freshdesk offers a wider range of third-party integrations, which can be crucial for businesses that leverage multiple tools and platforms.
  • Customer Journey Visualization: Gladly provides unique journey visualization tools which help in understanding the entire lifecycle of customer interactions.
  • Collaboration: Freshdesk primarily focuses on team collaboration with shared tickets and joint issue resolution, unlike Gladly’s single-agent focused model.

Pros and Cons



  • Lifelong conversation model creates a seamless and connected customer experience.
  • People-centric design offers a more natural way to manage customer relationships.
  • Strong integration with various communication channels for a holistic support system.
  • Visual customer journeys aid in understanding and predicting customer behavior.
  • Integrated feedback collection improves service based on real-time data.


  • Smaller ecosystem of third-party integrations compared to Freshdesk.
  • Limited field service management capabilities.
  • May require a cultural shift in organizations used to traditional ticketing systems.




  • Unified ticketing and robust ticket management system.
  • Extensive automation and AI capabilities streamline and enhance support efficiency.
  • Offers comprehensive field service management.
  • Broad range of third-party integrations enhances the platform’s versatility.
  • Advanced reporting and analytics provide deep insights into performance and customer behavior.


  • The ticket-centric approach might feel impersonal to some customers.
  • More complex configuration and setup due to extensive features and integrations.
  • Potentially overwhelming for smaller teams or businesses with straightforward support needs.

Use Cases


Gladly is ideal for:

  • Brands that prioritize personalized customer experiences and long-term relationships.
  • Support teams that value context and continuity with each customer interaction.
  • Businesses in retail and luxury goods sectors where customer loyalty is paramount.
  • Organizations looking for a seamless, multi-channel support platform.


Freshdesk is best suited for:

  • Companies that require robust ticket management and automation to handle high volumes of support requests.
  • IT and tech support teams that need advanced automation and AI capabilities.
  • Businesses needing field service management.
  • Organizations that rely on a wide range of third-party tools and seek extensive integration capabilities.


The choice between Gladly and Freshdesk ultimately depends on your organization's priorities and support strategy. 

For a people-centric approach that emphasizes lifelong customer relationships and seamless, contextual interactions, Gladly is a compelling choice. Its focus on customer journeys and integrated feedback collection makes it ideal for brands looking to foster deep, long-lasting customer loyalty.

On the other hand, if your organization needs a robust ticketing system with strong automation, AI, and extensive third-party integrations, Freshdesk is the superior option. Its capabilities in handling high volumes of support requests, field service management, and team collaboration make it well-suited for businesses with complex or tech-driven support needs.

Both platforms offer unique strengths and can significantly enhance customer support operations, making the final decision based on specific business requirements and objectives.

Key takeaways 🔑🥡🍕

Written by
Search everything, get answers anywhere with Guru.

Learn more tools and terminology re: workplace knowledge