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June 6, 2024
XX min read

Gorgias vs Front


In the rapidly evolving world of e-commerce and customer operations, choosing the right helpdesk or customer operations platform can significantly impact your team's efficiency and customer satisfaction. This article provides a detailed comparison between Gorgias, a helpdesk designed specifically for e-commerce stores, and Front, a customer operations platform that supports a wide range of customer-facing functions.

Gorgias is built to provide multichannel customer service from a single app, allowing businesses to increase productivity through automated responses to common queries. It seamlessly integrates various communication channels, such as email, social media, and live chat, into a unified platform.

Front operates at the intersection of helpdesk efficiency and email familiarity. It enables support, sales, and account management teams to deliver stellar service by streamlining customer communication with automated workflows and real-time collaboration features.

Choosing the right tool for your business requires a nuanced understanding of each platform’s strengths and how they align with your specific needs. This comparison aims to enlighten you on the similarities, differences, pros, cons, and ideal use cases for each tool.

Gorgias Overview

Gorgias is an efficient helpdesk solution tailored for e-commerce stores. It integrates various communication channels like email, live chat, phone, and social media, providing a centralized platform for customer support operations.

Key Features

  • Multichannel Support: Centralizes email, live chat, phone, and social media channels.
  • Automated Responses: Automatically responds to common customer queries, enhancing productivity.
  • Integration with E-commerce Platforms: Deep integration with Shopify, Magento, and BigCommerce.
  • Macros and Rules: Allows the creation of templated responses (macros) and automation rules.
  • Customer Profile Enrichment: Fetches order details and customer history to provide context-aware support.
  • Analytics and Reporting: Provides insights into team performance and customer service metrics.

Front Overview

Front is designed to enhance the efficiency of customer operations teams by merging the structure of a helpdesk with the familiarity of an email platform. It supports a wide range of functions, including support, sales, and account management.

Key Features

  • Unified Inbox: Combines emails, chat, SMS, and social media messages into a single unified inbox.
  • Team Collaboration: Real-time collaboration features such as internal comments and shared drafts.
  • Automated Workflows: Customizable workflows to manage and automate repetitive tasks.
  • CRM Integrations: Integrates with popular CRM systems like Salesforce and HubSpot.
  • Analytics: Detailed analytics and performance reporting tools.
  • Mobile Access: Fully functional mobile app to manage customer interactions on the go.


Both Gorgias and Front are designed to centralize customer interactions and streamline support operations, albeit with slightly different approaches and target audiences.

  • Multichannel Support: Both tools integrate multiple communication channels into a single platform.
  • Automation: They offer automation to handle repetitive tasks, enhancing productivity.
  • Integration Capabilities: Each platform integrates with popular tools and systems to streamline workflows.
  • Analytics and Reporting: Both offer robust analytics to measure performance and identify areas for improvement.


While Gorgias and Front share some common features, their differences are notable and cater to their unique user bases:

  • Specialization: Gorgias is tailored specifically for e-commerce, integrating deeply with platforms like Shopify, while Front is a broader customer operations platform applicable across various industries.
  • Collaboration Features: Front emphasizes internal team collaboration with features like shared drafts and internal comments, whereas Gorgias focuses more on customer-facing features.
  • Integration Depth: Gorgias offers more profound integration with e-commerce-specific tools, while Front provides broader CRM and third-party tool integration.
  • User Interface: Gorgias delivers a UI optimized for support agents handling e-commerce tickets, whereas Front's interface combines email familiarity with helpdesk functionalities.
  • Mobile Experience: Front provides a comprehensive mobile experience, enabling teams to manage interactions from anywhere, which is more robust compared to Gorgias.

Pros and Cons



  • Deep integration with major e-commerce platforms
  • Automated responses to common queries enhance efficiency
  • Centralized multichannel support
  • Customer profile enrichment provides contextual support
  • Intuitive rule-based automation


  • Primarily designed for e-commerce, which might limit suitability for other industries
  • Limited collaboration features compared to Front
  • The mobile app is less comprehensive



  • Combines helpdesk structure with email familiarity
  • Excellent team collaboration features
  • Broad integration with CRM and external tools
  • Powerful mobile app for on-the-go customer operations
  • Customizable workflows increase flexibility


  • May lack deep integrations with e-commerce-specific platforms
  • Might feel complex for users accustomed to traditional helpdesk tools
  • Higher learning curve for non-email aspects

Use Cases


  • Ideal for e-commerce stores looking to integrate support directly with platforms like Shopify, Magento, and BigCommerce.
  • Beneficial for small to medium-sized businesses that want to automate common support tasks.
  • Suitable for teams that need contextual information about customer orders and history to provide efficient support.


  • Perfect for teams that need to manage customer interactions across various channels (email, SMS, social media) in one place.
  • Suitable for companies that value internal team collaboration and need real-time communication tools.
  • Ideal for businesses that require extensive integration with CRMs and other external tools.
  • Useful for organizations with remote teams that need a strong mobile interface to manage operations.


Comparing Gorgias and Front reveals that each tool excels in different areas, designed to meet distinct needs within customer support and operations.

Gorgias shines in the e-commerce sector with its specialized integrations and features that cater specifically to online stores. Its ability to automate responses and centralize customer information makes it an excellent choice for e-commerce businesses seeking efficiency in handling customer support.

Front offers a more versatile approach, suitable for various industries beyond e-commerce. Its collaborative features, extensive integrations, and powerful mobile app make it a robust solution for teams that require streamlined communication and operational efficiency.

In conclusion, if you run an e-commerce store needing deep platform integrations and efficient customer query management, Gorgias is likely the best fit. However, if your business spans multiple customer-facing departments and values collaborative tools and extensive integrations, Front would be the more appropriate choice. Both platforms have unique strengths that can cater to different aspects of customer service and operations, so your choice should align with your specific business needs and operational priorities.

Key takeaways 🔑🥡🍕

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