Back to Reference
No items found.
Search everything, get answers anywhere with Guru.
Watch a demoTake a product tour
June 6, 2024
XX min read

Helpscout vs Gladly


In the realm of customer service, choosing the right ticketing tool is crucial for ensuring smooth operations and delighted customers. Help Scout and Gladly stand out as two powerful options that cater to businesses with varying needs and priorities.

Help Scout is a remote company dedicated to providing exceptional customer support software. They offer an email-based customer support platform complemented by a robust knowledge base tool and an embedded search/contact widget. With a focus on seamless integration and usability, Help Scout is a prime pick for businesses looking to streamline their support operations.

On the other hand, Gladly is a customer service platform unlike any other, focusing on personalized service built around people rather than cases or tickets. It enables brands to foster long-lasting connections with customers through channel-independent conversations, providing context and continuity. Renowned names like Ralph Lauren, Allbirds, and Warby Parker trust Gladly to enhance their customer service and drive loyalty.

Choosing the right ticketing tool means comparing key features, similarities, differences, pros, cons, and use cases to find the best fit for your organization.

Help Scout Overview

Help Scout is designed to offer a seamless and intuitive customer service experience. Emphasizing simplicity and ease of use, it aims to empower support teams to deliver high-quality service.

Key Features

  • Email-based support: Allows seamless management of customer queries through a familiar email interface.
  • Knowledge base: Enables businesses to create and manage a comprehensive self-service portal for customers.
  • Embedded search/contact widget: Integrates within your website, letting visitors easily find answers or reach out to support.
  • Collision detection: Prevents multiple agents from responding to the same query simultaneously.
  • Reporting and analytics: Provides insights into support team performance and customer satisfaction metrics.
  • Integrations: Connects with a wide array of other applications, such as Slack, Salesforce, and Mailchimp.
  • Customer management: Organizes customer information and interaction history for better context and personalization.

Gladly Overview

Gladly redefines customer service by focusing on creating authentic connections through a single, continuous conversation platform. Built around people instead of tickets, it aims to elevate customer service to new heights.

Key Features

  • Lifelong conversation threads: Keeps all customer interactions in a single thread, regardless of the communication channel.
  • Omni-channel support: Integrates with various channels (email, chat, social media, etc.) to provide a unified customer experience.
  • Contextual interactions: Keeps all relevant customer information and history readily accessible to agents.
  • Task management: Prioritizes and organizes tasks to ensure timely follow-ups and resolutions.
  • Collaboration tools: Facilitates team collaboration to tackle complex customer issues.
  • Robust analytics: Delivers detailed insights on customer support efficacy and customer sentiment.
  • Personalization: Tailors responses and interactions based on the individual customer’s needs and history.


When comparing Help Scout and Gladly, several similarities highlight their capabilities as robust ticketing tools:

  • Customer-centric approach: Both platforms prioritize delivering a superior customer experience by focusing on personalized service.
  • Multi-channel support: Each tool allows support through various channels, ensuring customers can reach out via their preferred method.
  • Collaboration features: Both Help Scout and Gladly include tools that enable team collaboration for efficient issue resolution.
  • Analytics and insights: Both platforms offer reporting and analytics features to measure performance and optimize support operations.
  • Integration capabilities: Help Scout and Gladly can integrate with other business applications to enhance their functionality and streamline workflows.


Despite their similarities, Help Scout and Gladly have distinct differences that set them apart:

  • Approach to ticketing: Help Scout follows the traditional ticketing system with email-based support and clear ticket tracking. Gladly, however, eliminates traditional ticketing in favor of continuous, channel-independent conversations.
  • Embedded widgets: Help Scout offers an embedded search/contact widget for website integration, while Gladly emphasizes the omni-channel approach directly within its platform.
  • Customer context: Gladly stands out with its ability to maintain a lifelong conversation thread, providing deep context and personalization. Help Scout relies more on organized customer management systems to achieve context.
  • Target audience: Help Scout targets small to medium-sized businesses looking for an easy-to-use, scalable support solution. Gladly is tailored to larger enterprises seeking deep customer engagement and loyalty.

Pros and Cons

Help Scout


  • Intuitive and user-friendly interface
  • Powerful knowledge base and embedded widget tools
  • Excellent integration options
  • Effective email-based support system
  • Affordable pricing plans suitable for small to medium businesses


  • Traditional ticketing may lack the fluidity of continuous conversation
  • Limited advanced personalization features compared to Gladly



  • Lifelong conversation threads enhance personalization
  • Strong omni-channel support
  • Comprehensive customer context and history
  • Robust task management and collaboration tools
  • Advanced analytics and insights


  • Higher costs may be prohibitive for smaller businesses
  • Complexity may require steeper learning curve

Use Cases

Help Scout

Ideal for small to medium businesses: Help Scout’s affordable and scalable solutions make it an excellent choice for growing organizations. Its intuitive interface and integration capabilities allow businesses to streamline their support efforts without overwhelming resources.

Effective for teams prioritizing email support: If your customer support strategy relies heavily on email, Help Scout’s email-based platform is highly effective. Its embedded widget also ensures a seamless customer journey from web search to query resolution.


Perfect for large enterprises: Gladly’s focus on deep customer engagement and loyalty aligns well with the needs of larger organizations that require robust, scalable solutions. Brands seeking to create lasting customer connections will benefit from Gladly’s holistic approach.

Ideal for brands seeking omni-channel, personalized support: If your business prioritizes maintaining continuous conversations across multiple channels (email, phone, chat, social media), Gladly’s platform is tailored for this purpose. The tool ensures that every interaction is contextual and personalized, fostering customer loyalty.


When comparing Help Scout and Gladly, it's clear that each tool brings unique strengths to the table as customer support solutions.

Help Scout's intuitive, email-focused approach makes it an excellent choice for small to medium-sized businesses looking for an affordable and user-friendly tool. Its knowledge base and embedded widget further enhance its utility, making it ideal for teams prioritizing streamlined email support.

In contrast, Gladly offers a radically personal approach, perfect for larger enterprises needing comprehensive, omni-channel support. Its lifelong conversation threads and robust customer context capabilities ensure personalized and engaging customer interactions, making it a strong candidate for brands aiming to create deep customer connections and loyalty.

Choosing between Help Scout and Gladly ultimately depends on your organization’s size, budget, and customer support strategy. For smaller teams seeking simplicity and effectiveness, Help Scout is an outstanding choice. For larger enterprises focused on delivering personalized, multi-channel experiences, Gladly’s advanced features will be invaluable.

Key takeaways 🔑🥡🍕

Written by
Search everything, get answers anywhere with Guru.

Learn more tools and terminology re: workplace knowledge