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June 6, 2024
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Helpscout vs ServiceNow


When selecting the right ticketing software for your business, it's essential to compare the options available to find the best fit. Help Scout and ServiceNow are both prominent tools in this category, each offering distinct features tailored to different business needs.

Help Scout is a remote company that provides customer support software. Their services include an email-based customer support platform, a knowledge base tool, and an embedded search/contact widget.

On the other hand, ServiceNow’s Now Platform serves as a unifying foundation for digital business transformation. It helps drive innovation, optimize processes, and connect data and organizational silos.

Understanding the similarities and differences between these tools is crucial for businesses looking to streamline their support and operational processes.

Help Scout Overview

Help Scout aims to simplify customer support by providing tools that enable teams to manage conversations efficiently.

Key Features

  • Email-Based Support: Centralized inboxes for handling customer inquiries, allowing teams to collaborate and manage responses efficiently.
  • Knowledge Base: A self-service platform where customers can find answers to common questions, reducing support tickets.
  • Workflows: Automate repetitive tasks with customizable workflows to improve team efficiency.
  • Customer Profiles: View and manage detailed customer information to deliver personalized support experiences.
  • Reports and Analytics: Track and measure key metrics to understand performance and identify areas for improvement.
  • Integrated Live Chat: Real-time support with chat functionality that can be embedded on your website.
  • Collaboration Tools: Internal notes, mentions, and assignments that facilitate team communication.

ServiceNow Overview

ServiceNow’s Now Platform goes beyond ticketing, providing comprehensive solutions for IT service management (ITSM) and digital business transformation.

Key Features

  • Incident Management: Efficiently handle IT service disruptions to restore normal service operations quickly.
  • Request Management: Streamline service requests with predefined workflows and approvals.
  • Change Management: Manage changes to IT infrastructure and services to minimize risk and ensure alignment with business goals.
  • Service Catalog: A centralized portal where users can access IT services.
  • Asset Management: Track and manage IT assets across their lifecycle.
  • Knowledge Management: Create and maintain a central repository of knowledge articles to support internal teams and customers.
  • Automation Capabilities: Advanced automation tools to streamline processes and reduce manual tasks.
  • Integration: Extensive integration options with third-party systems and applications.


Both Help Scout and ServiceNow provide extensive capabilities to support efficient handling of customer and internal support tickets. Key similarities include:

  • Email-Based Ticketing: Both platforms offer email-based support functionality, making it easy to manage and respond to inquiries.
  • Knowledge Bases: Each tool has robust self-service options that allow users to access information and resolve issues independently.
  • Automation: Both tools emphasize automating repetitive tasks through workflows, helping improve efficiency.
  • Reports and Analytics: Comprehensive reporting dashboards are available in both systems to track performance metrics and identify areas for improvement.
  • Integration Capabilities: Each platform can integrate with a variety of third-party applications, enhancing their utility and flexibility.


While Help Scout and ServiceNow share some similarities, they cater to different business needs with distinct differences:

  • Scope of Service:
  • Help Scout focuses on providing a streamlined tool for customer support teams, emphasizing ease of use and specific support functionalities.
  • ServiceNow is a more comprehensive ITSM platform designed for large-scale digital transformations, offering broad capabilities beyond merely customer support.


  • Target Audience:
  • Help Scout is ideal for small to medium-sized businesses with a strong focus on customer support.
  • ServiceNow targets larger enterprises needing a complete ITSM solution and seeking to optimize multiple areas of their operations.


  • Customization and Flexibility:
  • Help Scout offers a more straightforward setup with essential customization suitable for support tasks.
  • ServiceNow provides extensive customization options, allowing businesses to tailor the platform to their specific IT and business process needs.


  • Cost and Complexity:
  • Help Scout is generally more cost-effective and simpler to implement, appealing to smaller teams with limited budgets.
  • ServiceNow, while more expensive, offers a wider range of functionalities, which might justify the investment for larger organizations with complex needs.

Pros and Cons

Help Scout


  • User-friendly interface with intuitive navigation.
  • Cost-effective for small to medium-sized businesses.
  • Excellent customer support and easy to set up.
  • Strong focus on email integration and customer communication.
  • Effective knowledge base for self-service support.


  • Limited scalability for large enterprises with complex requirements.
  • Fewer advanced IT management features compared to ServiceNow.
  • Basic automation and workflow capabilities compared to more robust platforms.



  • Comprehensive ITSM capabilities suitable for large enterprises.
  • Highly customizable and flexible workflows.
  • Advanced automation tools that significantly reduce manual tasks.
  • Extensive integration options with third-party systems.
  • Robust asset management and incident management features.


  • Higher cost, making it less accessible for smaller businesses.
  • More complex setup and implementation process.
  • Steeper learning curve for users compared to more straightforward ticketing tools.

Use Cases

Help Scout

Help Scout is best suited for:

  • Small to medium-sized businesses with a primary focus on customer support.
  • Teams looking for a straightforward, user-friendly support tool.
  • Organizations aiming to improve their customer service without needing extensive IT management features.
  • Companies that benefit from a strong email-based support system and knowledge base capabilities.


ServiceNow excels in:

  • Large enterprises requiring a comprehensive ITSM platform.
  • Organizations looking to implement extensive automation across IT and business processes.
  • Companies needing advanced incident, asset, and change management capabilities.
  • Businesses seeking a highly customizable platform to fit complex operational requirements.


When choosing between Help Scout and ServiceNow, it's essential to consider the specific needs of your organization. Help Scout is an excellent choice for small to medium-sized businesses focused on customer support, offering ease of use and powerful support features without the complexity of a larger ITSM platform.

On the other hand, ServiceNow is ideal for large enterprises seeking a comprehensive, customizable ITSM solution capable of driving digital transformation. Though it comes with a higher cost and complexity, its extensive capabilities can greatly benefit organizations with advanced requirements.

Ultimately, the best choice will depend on your organization's size, budget, and specific needs related to support management and operational efficiency. By carefully assessing these factors, you can select the tool that aligns best with your business goals.

Key takeaways 🔑🥡🍕

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