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June 6, 2024
XX min read

Hubspot Service Hub vs Gladly


When it comes to managing customer service, choosing the right ticketing tool is crucial for productivity and customer satisfaction. This comparison focuses on two robust options: HubSpot Service Hub and Gladly. 

HubSpot Service Hub is customer service software that simplifies customer management and engagement, helping businesses make customers happier and grow faster. Because it's part of the HubSpot CRM platform, service teams can demonstrate value and prove a return on investment.

Gladly offers a radically personal customer service experience, built around people rather than cases or tickets. It provides agents with a single, consistent conversation thread per customer, supporting long-term connections and loyalty.

Comparing these tools will help you determine which one best fits your customer service needs.

HubSpot Service Hub Overview

Key Features

  • Unified Customer Records: Integrates with HubSpot CRM, bringing together marketing, sales, and service data for a comprehensive customer view.
  • Help Desk Automation: Automated ticket routing, prioritization, and workflows improve efficiency.
  • Knowledge Base: Create and maintain a searchable library of help articles, FAQs, and guides.
  • Customer Feedback: Tools for collecting feedback through surveys, enabling service improvement.
  • Live Chat and Chatbots: Engage with customers in real time with customizable chatbots to handle common inquiries.
  • Reporting and Analytics: Detailed reports on ticket resolution times, customer satisfaction, and team performance.


Gladly Overview

Key Features

  • Single Lifetime Thread: Each customer interaction is part of a continuous, multi-channel conversation that retains complete context.
  • All-in-One Customer Profile: A comprehensive view of each customer, including personal details, conversation histories, and interaction context.
  • Integrated Channels: Support for phone, email, chat, SMS, social media, and in-app messaging within one platform.
  • Agent Scripting: Guided processes and responses help agents deliver consistent service.
  • Collaboration Tools: Allows agents to consult with each other easily to resolve complex issues.
  • Customer Self-Service: Integrated knowledge base and virtual assistants empower customers to find answers independently.



Both HubSpot Service Hub and Gladly offer advanced features tailored to enhancing customer service:

  • Comprehensive Customer Profiles: Both platforms offer detailed views of customer interactions and histories.
  • Support for Multiple Channels: Each tool enables communication via various channels like email, chat, and social media.
  • Knowledge Bases: Accessible self-service options allow customers to find answers to common issues.
  • Feedback Collection: Tools for gathering customer feedback are integrated into both systems.
  • Reporting Capabilities: Detailed analytics and reports are available to track performance and insights.


While both tools are strong contenders, they have some notable differences:

  • Customer Interaction Model: HubSpot Service Hub tends to follow a more traditional ticket-based system, while Gladly centers on a continuous conversation model, viewing customers as individuals rather than tickets.
  • Integration Ecosystem: HubSpot’s strength comes from its integration with its comprehensive CRM suite, making it ideal for organizations already using HubSpot’s marketing and sales tools. Gladly integrates well into diverse ecosystems but shines best in retail and modern consumer brands due to its conversational approach.
  • Automation and AI: HubSpot has robust help desk automation and chatbots, whereas Gladly focuses more on person-to-person interaction while providing tools to enhance these interactions with guided scripting and support.
  • User Interface: HubSpot’s interface caters to a structured experience with clear workflows, while Gladly’s interface revolves around fluid ongoing conversations.

Pros and Cons

HubSpot Service Hub


  • Seamless integration with HubSpot CRM.
  • Strong reporting tools and detailed analytics.
  • Comprehensive automation capabilities.
  • Rich knowledge base tools and live chat features.


  • Can be overwhelming for small teams due to the vast range of features.
  • Cost may become high as additional functionality and users are added.
  • Requires time investment to fully customize and integrate within existing workflows.



  • Unique continuous conversation model enhances customer experience.
  • Comprehensive view of customer profiles for personalized service.
  • Supports a wide range of communication channels.
  • Simplifies collaboration among service agents.


  • May lack advanced automation features compared to some competitors.
  • Higher learning curve for agents used to traditional ticketing systems.
  • Pricing can be less competitive for smaller businesses.

Use Cases

HubSpot Service Hub

Ideal Scenarios:

  • Businesses Using HubSpot CRM: Companies already integrated into the HubSpot ecosystem will find great synergy and additional value.
  • Teams Needing Robust Analytics: Organizations requiring detailed performance metrics and customer insights.
  • Scalable Support Systems: Businesses looking to scale their customer service operations due to its modular features.
  • Companies Focused on Automation: Teams that can benefit from high levels of task automation and proactive customer service capabilities.


Ideal Scenarios:

  • Retail and Consumer Brands: Companies that want to enhance customer loyalty and personalize service, seen with brands like Warby Parker and Bombas.
  • High-Volume Interactions: Businesses managing a large number of multi-channel customer interactions.
  • Teams Prioritizing Personalization: Organizations where a highly personalized, lifetime conversation approach is more beneficial than ticketing.
  • Customer Happiness and Engagement: Companies aiming to build stronger relationships with customers by treating each interaction as part of a continuous dialogue.


In comparing HubSpot Service Hub and Gladly, both tools offer significant advantages depending on specific business requirements.

HubSpot Service Hub is ideal for businesses looking for a fully integrated CRM experience with robust automation and analytics. Its structured approach and extensive feature set make it suitable for teams needing to scale and optimize their service operations efficiently.

Gladly, on the other hand, excels with its customer-centric conversation model, making it perfect for brands prioritizing personalized service. Its unique approach to customer service empowers agents to build meaningful, long-term relationships with customers.

Ultimately, the choice between HubSpot Service Hub and Gladly should be based on your organization’s focus: whether it leans towards automation and integration within the HubSpot ecosystem or a seamless, personalized customer experience that treats every interaction as part of an ongoing conversation.

Key takeaways 🔑🥡🍕

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