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June 6, 2024
XX min read

Jira Service Management vs Intercom


In today's fast-paced business environment, companies need robust ticketing tools to enhance their service management and customer support processes. Jira Service Management and Intercom are two prominent tools in this space, each offering distinct capabilities designed to optimize different aspects of business operations. 

Jira Service Management empowers Dev and Ops teams to collaborate at high velocity, enabling them to respond swiftly to business changes and deliver exceptional customer and employee service experiences. This tool is geared towards bridging gaps between various IT and development teams, ensuring efficient service delivery.

Intercom, on the other hand, is the only complete customer service solution that provides a seamless experience across automation and human support. By merging automated solutions with human interactions, Intercom aims to elevate customer satisfaction while simultaneously reducing operational costs. This tool is designed to resolve the majority of customer conversations without human intervention, freeing up human resources for more critical tasks.

Choosing the right ticketing tool is crucial for optimizing service management and customer support. This comparison aims to provide a clear understanding of the strengths and weaknesses of Jira Service Management and Intercom, helping you decide which tool best fits your needs.

Jira Service Management Overview

Key Features

Jira Service Management is designed to integrate seamlessly into existing workflows, particularly for Dev and Ops teams. Here are its primary features:

  • Incident Management: Facilitates rapid response to incidents with built-in workflows, helping Dev and Ops teams to collaborate effectively during disruptions.
  • Service Request Management: Streamlines the service request process, ensuring that customer and employee inquiries are handled efficiently.
  • Change Management: Enables controlled and rapid changes with visibility into the risk and impact of each modification.
  • Asset and Configuration Management: Keeps track of hardware, software, and other assets, ensuring that information is up to date and accessible during troubleshooting.
  • Knowledge Management: Centralizes information, making it easy for teams to share solutions and best practices.
  • Automation Rules: Allows for the creation of automation rules to streamline repetitive tasks and enhance efficiency.
  • Integration with Jira Software: Offers deep integration with Jira Software for streamlined issue tracking and project management.

Intercom Overview 

Key Features

Intercom focuses on providing a seamless blend of automated and human support to enhance the customer experience. Key features include:

  • Live Chat: Offers real-time customer support through website and mobile apps, creating a direct line of communication.
  • Inbox: Centralizes customer conversations in a single dashboard, making it easier for support teams to respond effectively.
  • Bots and Automation: Utilizes chatbot technology and automation workflows to handle common queries, reducing the load on human agents.
  • Help Center: Builds and manages a self-service knowledge base, enabling customers to find answers without needing human assistance.
  • Product Tours: Guides users through key features of your product, helping them to understand and utilize it better.
  • Customer Data Platform: Aggregates customer information from various sources, providing a unified view for personalized support.
  • Reporting and Analytics: Offers insights into customer interactions, helping teams to identify trends and improve service quality.


Both Jira Service Management and Intercom serve as comprehensive ticketing tools, designed to streamline service management and improve customer support. Here are some of their similarities:

  • Centralized Information: Both tools provide a centralized platform to manage and track interactions, requests, and incidents.
  • Automation: Each tool incorporates automation to handle repetitive tasks, improving efficiency and reducing workload.
  • Customizable Workflows: Both allow for the customization of workflows to suit specific business needs and processes.
  • Integration Capabilities: Jira Service Management and Intercom can integrate with other tools and platforms to create a seamless workflow.
  • Knowledge Management: Each tool offers features to centralize and manage knowledge, making it easier to share information and best practices.
  • Analytics and Reporting: Both platforms provide robust reporting features to track performance and gain insights into support interactions.


While Jira Service Management and Intercom share several features, their focus and functionalities vary. Here are some key differences:

  • Target Audience: Jira Service Management is primarily aimed at Dev and Ops teams looking to streamline IT service management, while Intercom focuses on customer support teams looking to blend automation with human interaction.
  • Incident and Change Management: Jira Service Management offers specialized features for incident and change management, which are crucial for IT teams. Intercom does not focus on these aspects but excels in real-time customer interaction instead.
  • Live Chat and Messaging: Intercom is built around live chat and messaging functionalities, providing a direct line of communication with customers. Jira Service Management does not emphasize live chat.
  • Asset Management: Jira Service Management includes features for asset and configuration management, which are not available in Intercom.
  • Customer Onboarding: Intercom provides product tours to assist with customer onboarding, a feature that is not present in Jira Service Management.
  • Help Center: Intercom offers a robust help center for self-service support, whereas Jira Service Management’s knowledge management is tailored more towards internal team usage.

Pros and Cons

Jira Service Management


  • Extensive incident and change management capabilities
  • Deep integration with other Atlassian products like Jira Software
  • Customizable workflows for various IT service management needs
  • Robust asset and configuration management
  • Centralized knowledge management for internal teams


  • May require significant setup and configuration
  • Mainly focused on IT teams, which might limit broader adoption
  • Pricing can be high for smaller organizations



  • Excellent for real-time customer support with live chat and messaging functionalities
  • Seamless integration of automated and human support
  • User-friendly interface with centralized inbox
  • Effective self-service options through the Help Center
  • Useful features for customer onboarding via product tours


  • Limited features for incident and change management
  • Not primarily designed for internal IT service management
  • Can get expensive as the number of interactions and contacts scale
  • Less focus on asset management capabilities

Use Cases

Jira Service Management

Ideal scenarios for using Jira Service Management as a ticketing tool include:

  • IT Service Management: Effective for IT service desks, managing incidents, service requests, and changes.
  • DevOps Coordination: Helps Dev and Ops teams collaborate seamlessly, especially during incidents and deployments.
  • Asset Tracking: Suitable for organizations needing to track physical and digital assets.
  • Enterprise Environments: Apt for large organizations with complex service management needs and existing Atlassian product usage.


Ideal scenarios for using Intercom as a ticketing tool include:

  • Customer Support: Perfect for customer support teams that require live chat, messaging, and comprehensive self-service options.
  • Sales and Marketing: Can be used to engage website visitors, qualify leads, and onboard new customers with product tours.
  • Automation-First Support: Ideal for organizations looking to resolve most customer queries through automation and bots.
  • SMBs and Startups: Suitable for small to mid-sized businesses and startups seeking an efficient way to manage customer interactions and support.


Comparing Jira Service Management and Intercom reveals that both tools excel in distinct areas of service management and customer support. Jira Service Management is particularly strong in IT service management, making it a great fit for Dev and Ops teams needing robust incident, change, and asset management capabilities. Its deep integration with other Atlassian products further enhances its value for enterprises already using Jira Software.

Intercom shines in customer support, providing seamless integration between automation and human support to improve customer satisfaction. Its live chat, messaging, and Help Center features make it an excellent choice for organizations focusing on real-time customer interactions and self-service support.

Choosing between these tools depends largely on your specific needs. If your focus is on IT service management and you require a tool that integrates well with development workflows, Jira Service Management is the optimal choice. Conversely, if your priority is enhancing customer support with strong automation capabilities, Intercom would be the better fit. By understanding the unique features and strengths of each tool, you can make an informed decision that aligns with your business goals.

Key takeaways 🔑🥡🍕

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