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June 6, 2024
XX min read

Kustomer vs Front


In today’s competitive market, businesses must adopt efficient ticketing tools to manage customer inquiries and support tickets seamlessly. Two prominent options for companies seeking to optimize their support processes are Kustomer and Front. 

Kustomer is the first-of-its-kind customer service CRM platform built for managing high support volume by optimizing experiences throughout the customer service journey. It provides a centralized hub for all customer interactions, streamlining workflows and delivering high-quality support.

On the other hand, Front is a customer operations platform that enables support, sales, and account management teams to deliver exceptional service at scale. Front streamlines customer communication by combining the efficiency of a help desk and the familiarity of email, with automated workflows and real-time collaboration behind the scenes.

Comparing ticketing tools like Kustomer and Front is crucial for businesses wanting to find the best fit for their specific needs. Both platforms offer unique features and benefits, and understanding their similarities and differences is essential for making an informed decision.

Kustomer Overview

Kustomer is designed to handle high volumes of customer support interactions efficiently. Its CRM capabilities are central to its functionality, allowing companies to gain a comprehensive view of each customer and their history. 

Key Features

  • Unified Customer View: Kustomer provides a holistic view of the customer by consolidating all interactions, transactions, and activities in one place.
  • Omni-channel Support: Handle customer inquiries across various channels, including email, chat, social media, and phone, from a single interface.
  • Intelligent Automation: Automate routine tasks and workflows with the help of AI to increase efficiency and reduce manual effort.
  • Integration Capabilities: Seamlessly integrate with various third-party tools and systems to ensure smooth information flow and operational continuity.
  • Customizable Dashboards: Tailor dashboards to display the most relevant performance metrics and insights.
  • Knowledge Base Management: Create and manage a comprehensive knowledge base to empower customers with self-service options and reduce repetitive inquiries.

Front Overview

Front blends the effectiveness of a traditional help desk with the ease of email communication, making it an appealing choice for teams requiring collaboration and streamlined workflows.

Key Features

  • Shared Inbox: Manage customer emails in a shared inbox to ensure team-wide visibility and prevent duplicate responses.
  • Automated Workflows: Utilize automation to route messages to the right team members and trigger appropriate actions based on predefined criteria.
  • Real-time Collaboration: Allow team members to collaborate on responses in real-time without leaving the email interface.
  • Customizable Templates: Create and share email templates to maintain consistency in communication and save time.
  • Analytics and Reporting: Generate detailed reports to monitor performance, track response times, and optimize support processes.
  • Multi-channel Support: Support email, SMS, and social media channels, ensuring comprehensive customer service coverage.


Both Kustomer and Front serve as robust ticketing tools, aimed at enhancing customer support efficiency and ensuring high-quality service delivery.

  • Centralized Communication: Both platforms consolidate customer communication across multiple channels into a single interface, ensuring streamlined management.
  • Automation: They leverage automation to handle routine processes, reducing manual effort and allowing support teams to focus on complex issues.
  • Collaboration Tools: Real-time collaboration features are present in both, improving teamwork and response accuracy.
  • Integration Capabilities: Both tools offer integration with a wide range of third-party applications, allowing for enhanced functionality and seamless workflows.
  • Analytics and Reporting: Each platform provides advanced analytics and reporting to track performance, identify bottlenecks, and make data-driven decisions.


Despite their similarities, Kustomer and Front have several key differences rooted in their core functionalities and target user base.


  • CRM Focus: Kustomer’s CRM-centric approach provides a more in-depth view of customer interactions, transcending traditional ticketing functions.
  • AI-Powered Automation: Kustomer leans heavily on artificial intelligence to automate and optimize workflows and predict customer needs.
  • Omni-channel Engagement: Kustomer excels in managing high volumes of customer interactions across multiple channels, designed for organizations with significant customer interaction diversity.
  • Knowledge Management: Offers a built-in knowledge base management system to empower self-service options for customers.


  • Email-Centric: Front retains the familiarity of email interfaces while providing advanced help desk functionalities, making it suitable for teams transitioning from traditional email-based support.
  • Shared Inboxes: Focuses on shared inbox functionalities to enhance team cooperation and prevent communication mishaps.
  • Simplicity in Design: Designed with ease of use in mind, making it a practical choice for smaller teams or those wanting minimal transition hassles.
  • Scalability: Front is built to adapt to growing teams but may not match the same degree of high-volume interaction handling as Kustomer.

Pros and Cons



  • Comprehensive CRM capabilities enhance customer interaction understanding.
  • Robust omni-channel support caters to diverse communication needs.
  • AI-driven automation significantly boosts efficiency.
  • Extensive integration options ensure compatibility with other tools.
  • Detailed customer profiles improve personalized support.


  • Can be complex to set up and configure.
  • Higher learning curve compared to more straightforward tools.
  • Might be overkill for smaller teams or those with lower support volumes.



  • Familiar email interface eases the transition for teams from traditional email support.
  • Excellent shared inbox functionality ensures team transparency and prevents overlapping responses.
  • Easy to set up and user-friendly, making it accessible for small to medium-sized teams.
  • Robust collaboration features enable seamless teamwork.


  • May not offer as deep CRM functionalities as Kustomer.
  • Shared inboxes can become cluttered without proper management.
  • Limited omni-channel engagement compared to Kustomer’s multi-channel support.

Use Cases


  • High-Volume Support Teams: Ideal for businesses handling a large volume of customer interactions across various channels, such as e-commerce or SaaS companies with extensive customer bases.
  • Complex Customer Journeys: Suitable for organizations needing detailed customer profiles and histories to deliver highly personalized support.
  • Automation Seekers: Great for teams looking to automate as much of their workflow as possible to drive efficiency and reduce manual intervention.


  • Small to Medium Teams: Perfect for smaller teams or those transitioning from traditional email-based support systems.
  • Sales and Account Management: Excellent for teams needing to manage customer communications in real-time, combining support with sales functions.
  • Collaboration-Heavy Environments: Ideal for companies where real-time collaboration on customer issues is a priority, ensuring accurate and timely responses.


Choosing between Kustomer and Front depends heavily on your organization’s specific needs and workflows. 

Kustomer excels at handling high support volumes with a robust CRM component, omni-channel engagement, and advanced AI-driven automation, making it a powerful tool for large, complex support teams requiring detailed customer interactions. It is, however, more complex to implement and might be an overkill for smaller businesses or those with simpler support needs.

Front, with its email-centric approach and shared inbox functionality, offers a more straightforward, collaborative platform that’s ideal for small to medium-sized teams looking to enhance their existing communication processes. It’s easy to set up and use, but may not match Kustomer in terms of managing extremely high volumes of interactions or providing in-depth customer profiles.

Ultimately, the choice between Kustomer and Front depends on your team size, support volume, and specific operational needs. Consider Kustomer if you prioritize a comprehensive CRM with multi-channel support, and lean towards Front if you need an intuitive, collaboration-friendly platform that integrates well with email-based workflows.

Key takeaways 🔑🥡🍕

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