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June 6, 2024
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Kustomer vs Intercom


When choosing a ticketing tool for customer service, it's essential to understand the core functionalities, pros, and cons of each solution to make an informed decision. Kustomer is a first-of-its-kind customer service CRM platform built for managing high support volume by optimizing experiences throughout the customer service journey. On the other hand, Intercom is the only complete customer service solution that provides a seamless customer experience across automation and human support, delivering increased customer satisfaction while reducing costs. This detailed comparison will help you decide which tool best fits your needs by exploring their features, similarities, differences, and ideal use cases.

Kustomer Overview

Kustomer stands out as a robust platform designed to manage high support volumes while optimizing the customer service journey. It offers comprehensive CRM capabilities integrated within its customer service framework, making it easier for support teams to maintain customer relationships.

Key Features

  • Unified Customer Data Platform: Kustomer aggregates customer data across multiple channels to provide a single view of the customer, making it easier for agents to access all necessary information.
  • Automated Workflows: The platform enables automation of routine tasks and workflows which help in reducing manual efforts and improving efficiency.
  • Omnichannel Support: Kustomer supports multiple communication channels including email, chat, social media, and phone, allowing for seamless customer interactions.
  • Customizable Dashboards and Reports: Users can tailor dashboards and reports to track KPIs and other critical performance metrics.
  • AI-Powered Insights: Kustomer leverages AI to provide insights and predictive analytics that help agents better understand customer behavior and needs.
  • Collaboration Tools: Built-in collaboration features facilitate easier teamwork and escalation processes within support teams.

Intercom Overview

Intercom’s primary goal is to build a future where most customer conversations are resolved without human support, which enables the team to focus on more valuable interactions. It achieves this by merging automation with human support to offer a comprehensive customer service solution.

Key Features

  • Conversational Bots: Advanced bots handle customer inquiries to resolve issues automatically without human intervention, reducing response times and operational costs.
  • Custom Bots and Workflows: Users can build custom workflows and bots tailored to their specific customer service needs.
  • Unified Inbox: A shared team inbox consolidates customer conversations from various channels, ensuring no communication is missed.
  • Automated Routing: Intercom can automatically route conversations to the appropriate team or agent based on predefined rules.
  • User Intelligence: Detailed user profiles and interaction history provide context, helping agents deliver more personalized support.
  • In-App Messaging: Embedded messaging within your product allows customers to communicate without leaving the app, improving engagement and satisfaction.



Kustomer and Intercom both excel in providing comprehensive customer service solutions, personalized responses, and enhancing customer satisfaction. Here are their primary similarities:

  • Omnichannel Support: Both tools offer omnichannel support, allowing customer service teams to interact with customers across various channels seamlessly.
  • Automation Capabilities: They incorporate automation to handle routine tasks, speeding up response times, and reducing manual intervention.
  • Customer Data Integration: Each platform integrates and utilizes customer data to offer personalized support and enhance customer interactions.
  • Collaboration Tools: Built-in tools for team collaboration allow for efficient workflow management and problem resolution.
  • Analytics and Reporting: Both Kustomer and Intercom provide customizable reports and analytics to track performance and gather insights for better decision-making.


While Kustomer and Intercom share several similarities, they differ in their focus and execution:

  • CRM Integration: Kustomer functions as a CRM-driven customer service platform, offering extensive customer relationship management features embedded within its support tools. Intercom, however, primarily focuses on customer conversations with embedded messaging and chatbot functionalities.
  • User Experience Focus: Intercom places a significant emphasis on automation to reduce the need for human support, thus enabling teams to focus on higher-value interactions. Kustomer aims to optimize the entire customer service journey, emphasizing seamless data integration and comprehensive customer views.
  • Interface and Usability: Kustomer's interface is tailored towards users needing complex workflow automation and detailed customer insights, whereas Intercom's simple and intuitive interface is designed to handle high-volume, straightforward customer conversations efficiently.
  • Scope of Automation: Intercom offers more advanced bot functionalities and self-serve options, which align well with reducing direct human intervention. Kustomer's automation focuses on enhancing agent efficiency rather than complete conversation automation.


Pros and Cons



  • Comprehensive CRM capabilities provide a full view of the customer journey.
  • Robust automation features reduce manual tasks, improving agent efficiency.
  • Highly customizable dashboards and reports for tailored performance tracking.
  • Omnichannel support ensures a seamless customer experience.
  • AI-powered insights enhance understanding of customer behavior.


  • Complexity of features may require a steeper learning curve for new users.
  • May be more expensive due to its extensive capabilities.
  • Advanced features might be underutilized by smaller teams with lower support volumes.



  • Excellent at automating simple customer inquiries with powerful bots.
  • User-friendly interface and intuitive design make it easy to onboard teams.
  • In-app messaging enhances customer engagement and satisfaction.
  • Automated routing and unified inbox streamline workflow management.
  • Detailed user profiles help deliver personalized support.


  • May lack the extensive CRM features that Kustomer offers.
  • Advanced automation may not cater to needs for detailed customer interaction analysis.
  • Can become costly, especially for growing businesses that scale their customer support needs.

Use Cases


Kustomer is ideally suited for organizations requiring a robust CRM platform within their customer service environment. It’s perfect for high-volume support teams needing extensive workflow automation, omnichannel communication capabilities, and in-depth customer insights. Use cases include:

  • E-commerce companies with high support volumes and complex customer journeys requiring detailed customer relationship management.
  • Financial services needing comprehensive data integration for regulatory compliance and personalized support.
  • B2B SaaS companies that require a deep understanding of their customer journeys to provide tailored support.


Intercom is best for businesses that prioritize seamless customer interactions through automation and need to manage high volumes of straightforward customer conversations efficiently. It fits well with companies looking to blend automated and human support efficiently. Use cases include:

  • Tech startups that need to scale customer support quickly without proportionally increasing human resources.
  • Mobile app developers seeking to integrate in-app messaging for real-time customer interaction and support.
  • Online marketplaces needing to balance automated customer inquiries with personalized human support.


Kustomer and Intercom both offer distinct advantages suited to different customer service needs. Kustomer excels with its CRM capabilities and extensive workflow automation, making it ideal for high-volume, complex support environments. Intercom, with its powerful automation and in-app messaging integration, is perfect for businesses looking to streamline customer conversations and scale efficiently. When choosing between these tools, consider your specific requirements: if you need comprehensive CRM features and deep customer insights, Kustomer is the better choice. However, if your goal is to manage high volumes of customer inquiries with sophisticated automation while keeping human support focused on high-value tasks, Intercom is the way to go.

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