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June 6, 2024
XX min read

Re:amaze vs Front


When it comes to maintaining a seamless customer experience, having an efficient ticketing tool is critical. Re:amaze and Front are two standout solutions in this space. 

Re:amaze is a helpdesk and customer messaging platform designed for websites, stores, and apps. Use Re:amaze to provide exceptional customer support through live chat, email, social media, mobile SMS/MMS, VOIP, and FAQ Knowledge Bases.

Front is a customer operations platform that enables support, sales, and account management teams to deliver exceptional service at scale. Front streamlines customer communication by combining the efficiency of a help desk and the familiarity of email, with automated workflows and real-time collaboration behind the scenes.

Comparing these tools is essential for finding the one that best fits your organization’s needs and enhances your customer support operations.

Re:amaze Overview

Re:amaze is designed to be a comprehensive helpdesk and messaging platform catering to businesses operating through websites, stores, and applications.

Key Features

  • Multichannel Support: Re:amaze consolidates customer communications from live chat, email, social media, VOIP, and SMS/MMS into a single platform.
  • Automations and Workflows: Define triggers and rules to automate repeatable tasks, ensuring efficient operations.
  • Knowledge Base: Create and manage FAQ sections to empower customers to find solutions independently.
  • Customizable Chat Widgets: Tailor live chat widgets to match the branding and aesthetic of your site.
  • CRM Functionality: Integrate with existing CRMs to maintain comprehensive customer profiles.
  • Analytics and Reporting: Use deep analytics to monitor performance, service levels, and customer satisfaction metrics.
  • Collaboration Tools: Includes built-in tools for team collaboration and internal notes to facilitate smooth teamwork.
  • Integration: Seamlessly integrates with various third-party apps such as Shopify, Slack, and Stripe.
  • Mobile App: Access Re:amaze on the go using the dedicated mobile application.

Front Overview

Front serves as a customer operations platform combining the logic of a helpdesk with the practicality of an email client. 

Key Features

  • Unified Inbox: Centralizes messaging channels including email, live chat, social media, SMS, and more, into a single shared inbox.
  • Real-time Collaboration: Enables teams to collaborate on messages in real time using comments and drafts.
  • Automated Workflows: Automate routine tasks to streamline processes and reduce manual effort.
  • Analytics and Reporting: Access comprehensive reports to keep track of metrics such as response times, resolution rates, and individual performance.
  • CRM Synchronization: Syncs with CRM systems to provide contextually rich customer profiles within the communication thread.
  • App Integrations: Integrates with over 50 apps, including Salesforce, Asana, and JIRA.
  • Security and Permissions: Advance controls to manage access and ensure secure data handling.
  • Customizable Templates: Create and use pre-defined templates to ensure consistent communication.
  • Mobile Accessibility: Manage communications and collaborations through a feature-rich mobile app.


Re:amaze and Front share several key functionalities as ticketing tools designed to streamline customer communication.

  • Multichannel Support: Both solutions support various communication channels such as email, SMS, social media, and live chat.
  • Automated Workflows: The ability to define and automate workflows is present in both tools, which helps in minimizing manual interventions.
  • Integrations: Each platform offers seamless integration with a wide array of third-party applications, empowering businesses with additional functionalities.
  • Collaboration Tools: Both platforms include features for team collaboration, such as internal notes and shared inboxes.
  • Analytics: Deep reporting and analytical capabilities allow for performance tracking and service monitoring.
  • Mobile Apps: Both Re:amaze and Front offer mobile applications for on-the-go access to customer messages and support tools.


While Re:amaze and Front share several core features, there are notable differences that could influence the decision based on specific business needs.

  • User Interface: Front closely mimics the functionality of an email client, making it intuitive for users who are familiar with email workflows. Re:amaze, on the other hand, offers a distinct interface tailored towards a traditional helpdesk setup.
  • Customization: Re:amaze provides more extensive options for customizing chat widgets and the knowledge base, allowing for deeper branding integration. Front focuses more on email templating and collaboration.
  • Use Case Focus: Re:amaze is optimized for a broad range of customer touchpoints, whereas Front excels in environments where email is the predominant method of communication but still supports other channels.
  • CRM Capabilities: Re:amaze integrates seamlessly with e-commerce platforms like Shopify, providing specialized tools for online stores. Front's CRM functionalities are more robustly integrated within communication threads, offering real-time synchronization.
  • Pricing Structure: Re:amaze and Front have different pricing models, which can influence the cost-effectiveness depending on the size and specific needs of a business.

Pros and Cons



  • Comprehensive multichannel support including VOIP.
  • Strong e-commerce platform integrations.
  • Extensive customization options for chat widgets.
  • Deep analytical insights with robust reporting features.
  • Suitable for a wide range of businesses from storefronts to service-oriented companies.


  • The user interface may have a learning curve for those unfamiliar with traditional helpdesks.
  • Automation capabilities, while robust, might require more setup compared to competitors.



  • Familiar and user-friendly email-like interface.
  • Strong collaboration tools facilitating team-based responses.
  • Real-time synchronization with major CRM systems.
  • Efficient workflow automation to reduce task duplication.
  • Multiple app integrations extend platform capabilities.


  • Less customization for chat widgets and knowledge base.
  • Primarily designed for environments heavily reliant on email.
  • Security and advanced permission settings can be complex to configure initially.

Use Cases

Re:amaze Ideal Scenarios:

  • E-commerce businesses seeking comprehensive integration with platforms like Shopify.
  • Companies needing extensive multi-channel communication support.
  • Organizations looking for robust customization in customer-facing widgets and tools.
  • Businesses requiring a strong focus on knowledge base management for customer self-support.

Front Ideal Scenarios:

  • Teams looking to manage communications through an email-centric interface.
  • Organizations requiring advanced collaboration features to handle complex customer queries.
  • Businesses leveraging CRM systems extensively to maintain detailed customer profiles within their communication threads.
  • Companies looking to streamline workflows with automated task management.


Selecting the right ticketing tool between Re:amaze and Front depends on your business’s unique requirements and operational focus.

Re:amaze offers a broad-spectrum customer support solution with deep customization and multichannel communication, making it ideal for e-commerce and varied support environments. Front excels in email-centric operations with strong real-time collaboration and workflow automation, suitable for teams that prioritize a familiar email interface integrated with CRM capabilities.

Businesses needing extensive multichannel support and deeper customization might find Re:amaze to be the better choice. Conversely, teams looking for strong collaboration, familiar interface, and robust CRM integration will likely benefit more from using Front. Evaluate your specific needs, team workflows, and customer interaction styles to make an informed choice between these two capable platforms.

Key takeaways 🔑🥡🍕

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