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June 6, 2024
XX min read

Re:amaze vs Intercom


When it comes to delivering top-notch customer support, selecting the right ticketing tool is crucial. Today, we will compare Re:amaze and Intercom, two leading players in the helpdesk and customer messaging platform space. 

Re:amaze, known for its versatility and robust set of customer communication options, provides exceptional customer support through live chat, email, social media, mobile SMS/MMS, VOIP, and FAQ knowledge bases. 

On the other hand, Intercom offers a comprehensive customer service solution that bridges automation and human support. Intercom aims to enhance customer satisfaction while reducing operational costs by resolving most customer conversations through AI-driven automation.

Understanding the strengths and weaknesses of these tools is key to finding the best fit for your organization's needs.

Re:amaze Overview

Re:amaze is designed to offer a multi-channel support experience. It excels in providing various communication options to engage with customers effectively across different platforms.

Key Features

  • Live Chat: Seamlessly integrates with your website or app to provide immediate support.
  • Email Integration: Centralizes customer queries from different email addresses into one unified inbox.
  • Social Media Support: Connects your social media accounts, allowing you to manage customer interactions on platforms like Facebook and Twitter.
  • Mobile SMS/MMS: Enables SMS and MMS messaging for reaching out to customers on their mobile devices.
  • VOIP Integration: Adds voice support to your customer service arsenal.
  • FAQ Knowledge Bases: Creates and manages a searchable database of frequently asked questions to help customers find answers independently.
  • Automations and Workflows: Automates repetitive support tasks, streamlining support processes and increasing efficiency.
  • Reporting and Analytics: Provides detailed insights into team performance, customer interactions, and support metrics.

Intercom Overview

Intercom aims to transform customer service by leveraging both automation and human interaction. It aspires to reduce the workload on customer service teams by automating routine support tasks.

Key Features

  • Live Chat: Integrates live chat functionality on your website, powered by bots to handle common queries.
  • Automated Messaging: Uses AI-driven bots to automate customer conversations, resolving issues without human intervention.
  • Help Center: Offers a self-service knowledge base for customers to find answers on their own.
  • Integration with Email: Consolidates email support into a single dashboard for better ticket management.
  • Multi-Channel Support: Provides support across various channels including social media, chat, and email.
  • Custom Bots: Designs custom bots capable of handling specific user queries and workflows.
  • Reporting and Analytics: Delivers comprehensive reports to track performance metrics and customer satisfaction.
  • Customer Data Management: Uses customer data to personalize support interactions, enhancing the customer experience.


Both Re:amaze and Intercom provide a solid foundation of features essential for a modern helpdesk and customer messaging platform. Similar key offerings include:

  • Live Chat Integration: Both platforms offer live chat functionality that integrates seamlessly with websites or apps.
  • Email Support: Both tools centralize email support, enabling teams to manage customer queries efficiently.
  • Multi-Channel Communication: They allow businesses to manage customer interactions across various channels such as social media, email, and messaging.
  • Automation: Both platforms offer automation features that streamline support operations by handling repetitive tasks.
  • Knowledge Base: Both Re:amaze and Intercom include a self-service option via a help center or FAQ knowledge base.
  • Reporting and Analytics: They provide insights and analytics to monitor team performance and customer satisfaction.
  • Scalability: Both tools are designed to scale with the growth of your business, making them suitable for companies of various sizes.


While Re:amaze and Intercom share many similarities, they also have distinct differences that set them apart:

  • Focus on Automation: Intercom places a stronger emphasis on automating customer interactions using AI-driven bots, whereas Re:amaze provides a balanced mix of automation and human interaction.
  • VOIP and SMS Integration: Re:amaze offers additional communication channels such as VOIP and mobile SMS/MMS, which are not as prominently featured in Intercom.
  • Customization of Bots: Intercom allows for more customization in bot workflows and automations, tailoring customer interactions to a higher degree.
  • Customer Data Management: Intercom provides more advanced data management and personalization features, leveraging customer data to enhance interactions.
  • Ease of Use: Users often find Re:amaze to be more user-friendly and straightforward to set up compared to Intercom, which has a steeper learning curve due to its comprehensive feature set.
  • Pricing Structure: Pricing for both platforms varies significantly, with Re:amaze generally offering more affordable options for small to medium-sized businesses, while Intercom’s pricing can be higher but justifiable for enterprises seeking advanced automation.

Pros and Cons



  • Versatile Communication Channels: Supports a wide range of channels including SMS/MMS and VOIP.
  • User-Friendly Interface: Intuitive design that makes it easy to set up and use.
  • Affordable Pricing: Competitive pricing plans suitable for small to medium-sized businesses.
  • Comprehensive Reporting: Detailed analytics for tracking performance metrics.


  • Limited Bot Customization: Less flexibility in designing and managing custom bots compared to Intercom.
  • Basic Automation: Automation capabilities are robust but not as advanced as those offered by Intercom.
  • Integration Range: Offers fewer third-party integrations compared to the Intercom platform.



  • Advanced Automation: High level of automation capabilities using AI-driven bots.
  • Extensive Customization: Highly customizable workflows and bot interactions.
  • Customer Data Utilization: Excellent at leveraging customer data to personalize interactions.
  • Scalability: Suitable for large enterprises seeking advanced features.


  • Complex Setup: Can be overwhelming and challenging to set up initially.
  • Higher Pricing: More expensive, which might not be ideal for smaller businesses.
  • Learning Curve: Requires a stronger grasp of technical knowledge to fully utilize its capabilities.

Use Cases

  • Re:amaze: Ideal for small to medium-sized businesses that need a versatile, user-friendly solution to manage customer interactions across multiple channels. Its strength lies in providing affordable pricing and a balanced mix of automation and human support, making it a great fit for companies looking to enhance their support operations without significant investment.

  • Intercom: Best suited for larger enterprises or rapidly growing businesses that demand advanced automation and extensive customization. It's particularly beneficial for organizations aiming to reduce operational costs by automating routine support tasks and utilizing customer data to provide personalized support. While the higher price point and complex setup are considerations, the features offered can justify the investment for businesses seeking high-level automation and scalability.


In comparing Re:amaze and Intercom as ticketing tools, we see that each has unique strengths that cater to different business needs. 

Re:amaze stands out for its versatility, affordability, and ease of use, making it a suitable option for small to medium-sized businesses looking for a comprehensive multi-channel support platform. It offers solid functionality without overwhelming users with complexity.

Intercom, with its advanced automation, customization, and data-driven personalization, is an excellent choice for larger enterprises or businesses with a substantial support volume. While it comes with a steeper learning curve and higher costs, the benefits of increased efficiency and customer satisfaction can be significant.

Choosing between Re:amaze and Intercom ultimately depends on your organization's specific needs, budget, and desired level of automation. Assessing these factors will help determine which tool is the best fit for elevating your customer support experience.

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