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June 6, 2024
XX min read

Zendesk vs Hubspot Service Hub


In the realm of customer service, choosing the right ticketing tool is paramount to ensure efficient and effective resolution of customer issues. Two of the leading ticketing tools are Zendesk and HubSpot Service Hub. 

Zendesk is an AI-powered service solution that’s easy to set up, use, and scale. The solution works out-of-the-box, is easy to modify when changes arise, and empowers businesses to move quickly. Leveraging cutting-edge AI, Zendesk enhances the ability of service teams to resolve customer issues faster and with greater accuracy. Built on billions of customer interactions, Zendesk AI spans the entire service experience, from self-service to agents and admins, ensuring growing businesses operate efficiently at scale.

HubSpot Service Hub, on the other hand, is a comprehensive customer service platform that makes it seamless to manage and connect with customers, aiming to boost customer satisfaction and retention while driving business growth. Integrated within the HubSpot CRM platform, Service Hub allows service teams to demonstrate the value of their work and prove tangible returns on investment.

Comparing these two robust service tools helps organizations pinpoint the best fit for their unique needs, ensuring they optimize their customer service efforts.

Zendesk Overview

Key Features

Zendesk offers a wealth of features designed to streamline customer service operations:

  • AI-Powered Self-Service: Zendesk’s AI-driven tools enable self-service capabilities, helping customers find answers independently through extensive knowledge bases and chatbots.
  • Omnichannel Support: Provides seamless support across various channels, including email, chat, phone, and social media, ensuring consistent customer experience.
  • Automations and Workflows: Automates routine tasks, routes tickets to the right agents, and sets triggers, significantly reducing manual workload and speeding up resolution times.
  • Customizable Dashboards and Reports: Offers robust analytics and reporting tools that help service teams monitor performance metrics, customer satisfaction, and agent efficiency.
  • Third-Party Integrations: Easily integrates with numerous other applications and platforms, allowing businesses to centralize information and streamline operations.
  • Advanced Security Features: Ensures data protection with features like role-based access, encryption, and compliance with various global standards.

HubSpot Service Hub Overview 

Key Features

HubSpot Service Hub integrates tightly with HubSpot’s CRM, offering comprehensive service capabilities:

  • Customer Feedback Surveys: Collects and analyzes customer feedback using NPS, CES, and CSAT surveys to improve service quality.
  • Ticketing System: Manages customer inquiries efficiently with automated ticket routing, prioritization, and escalation features.
  • Knowledge Base: Allows the creation and management of a knowledge base, enabling customers to resolve issues on their own.
  • Live Chat and Chatbots: Facilitates real-time conversations and automated responses to common queries, improving customer engagement and response times.
  • CRM Integration: Syncs with the HubSpot CRM to provide a unified view of customer interactions and history, enhancing personalized service.
  • Reporting and Analytics: Offers in-depth reporting tools that track key performance indicators (KPIs) related to customer support and agents' efficiency.


Both Zendesk and HubSpot Service Hub offer several core capabilities that are crucial for effective ticketing and customer support:

  • Omnichannel Support: Both tools support multiple communication channels, such as email, chat, and phone, ensuring a unified customer experience.
  • Automated Ticket Management: Both systems offer automated ticket routing, prioritization, and management to streamline workflows and enhance efficiency.
  • Knowledge Base Capabilities: Both platforms facilitate the creation and management of knowledge bases, enabling self-service solutions for customers.
  • Customer Feedback Tools: Each provides tools to gather customer feedback through surveys, helping businesses gauge and improve service quality.
  • Integration Capabilities: Both Zendesk and HubSpot Service Hub integrate with various third-party applications and platforms, enhancing overall usability.
  • Advanced Reporting and Analytics: Each tool offers robust reporting features that provide insights into support team performance and customer satisfaction metrics.


While Zendesk and HubSpot Service Hub share some similarities, they also have distinct differences that can influence an organization’s choice:

  • AI Capabilities: Zendesk leverages advanced AI to enhance self-service, automate issue resolution, and provide detailed analytics across the entire customer service experience. HubSpot Service Hub, while offering automation, doesn't emphasize AI to the same extent.
  • CRM Integration: HubSpot Service Hub's tight integration with HubSpot CRM enables a seamless flow of customer information between marketing, sales, and service teams. Zendesk can integrate with CRMs but often requires additional configuration.
  • Customization and Flexibility: Zendesk offers highly customizable workflows, dashboards, and automations, catering to varied business needs. HubSpot Service Hub’s customization tends to be more straightforward but may be limited in comparison.
  • User Interface: HubSpot Service Hub benefits from an intuitive, user-friendly interface that’s consistent across the HubSpot suite. Zendesk’s interface is also modern and effective but might require a steeper learning curve for new users.
  • Pricing Structure: Zendesk’s pricing structure can be more complex, with various tiers and add-ons. HubSpot Service Hub generally offers more straightforward pricing, particularly for those already using HubSpot’s CRM.
  • Scope of Services: Zendesk is highly specialized in customer service and support tools. HubSpot Service Hub, as part of the HubSpot ecosystem, offers broader features, including sales and marketing functionalities.

Pros and Cons



  • Advanced AI capabilities for automation and analytics
  • Highly customizable to fit various business needs
  • Omnichannel support ensuring a consistent customer experience
  • Strong third-party integrations


  • Potentially complex pricing structure
  • Can have a steeper learning curve for new users
  • AI functionalities may require higher-tier plans

HubSpot Service Hub


  • Tight integration with HubSpot CRM and other HubSpot tools
  • User-friendly interface, easy onboarding
  • Clear and straightforward pricing
  • Comprehensive feedback and reporting tools


  • AI features are less advanced compared to Zendesk
  • Somewhat limited in customization compared to Zendesk
  • Primarily beneficial for users already within the HubSpot ecosystem

Use Cases


Ideal scenarios for using Zendesk as a ticketing tool include:

  • Large Enterprises: Businesses needing advanced AI capabilities to handle vast volumes of inquiries.
  • Highly Specialized Support: Companies requiring deeply customizable workflows and automations.
  • Omnichannel Support: Organizations that must provide consistent support across varied communication channels seamlessly.
  • Data-Driven Decisions: Teams that rely heavily on analytics and reporting to guide their customer service strategies.

HubSpot Service Hub

Ideal scenarios for using HubSpot Service Hub as a ticketing tool include:

  • SMBs within HubSpot Ecosystem: Small to medium-sized businesses that already use various HubSpot platforms will benefit from seamless integration.
  • Customer-Centric Organizations: Companies focused on gathering and utilizing customer feedback to enhance their service processes.
  • Marketing-Sales-Service Alignment: Businesses needing a unified view of customer interactions across sales, marketing, and service teams.
  • Ease of Use: Teams looking for a simple, user-friendly interface with straightforward implementation.


In comparing Zendesk vs. HubSpot Service Hub for ticketing use cases, several key points emerge:

  • Zendesk offers advanced AI capabilities, extensive customization, and a highly tailored approach, making it ideal for larger enterprises and highly specialized support needs.
  • HubSpot Service Hub stands out for its tight CRM integration, ease of use, and unified customer experience approach, making it particularly suited for SMBs and customer-centric organizations already leveraging HubSpot's ecosystem.

Choosing between Zendesk and HubSpot Service Hub depends largely on your specific business needs, technological ecosystem, and whether advanced AI capabilities or seamless CRM integration are more critical for your organization. Both platforms boast robust functionalities, but aligning the tool with your unique requirements will ensure you optimize your customer service efforts efficiently.

Key takeaways 🔑🥡🍕

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