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June 6, 2024
XX min read

Zoho vs Intercom


Zoho CRM and Intercom are prominent tools in the ticketing and customer support landscape. Zoho CRM acts as a single repository to bring your sales, marketing, and customer support activities together, streamlining processes, policies, and people under one platform. Intercom, on the other hand, is a comprehensive Customer Service solution that seamlessly integrates automation and human support to deliver increased customer satisfaction while reducing costs. By building a future where most customer conversations are handled with minimal human intervention, Intercom frees teams to focus on higher-value interactions.

Comparing these ticketing tools is important for organizations to find the best fit for their specific needs, allowing them to optimize customer interactions and operational efficiency.

Zoho CRM Overview

Key Features

  • Contact & Lead Management: Centralize customer data to improve customer relationship management.
  • Sales Automation: Automate repetitive tasks and streamline workflows to enhance sales efficiency.
  • Marketing Automation: Execute targeted marketing campaigns and track performance.
  • Omnichannel Communication: Manage customer interactions across email, phone, social media, and live chat.
  • Customization: Tailor workflows, modules, fields, and more to fit unique business requirements.
  • Analytics & Reporting: Access detailed reports and dashboards to gain insights into business performance.
  • Mobile Accessibility: Stay connected on the go with mobile apps for iOS and Android.
  • Integrated App Marketplace: Extend functionality with numerous integrations available in the Zoho Marketplace.
  • AI Assistant (Zia): Utilize AI for data analysis, automation, and customer interaction insights.

Intercom Overview

Key Features

  • Live Chat: Engage with customers in real-time on your website or mobile app.
  • Automation: Use bots to triage inquiries, provide instant responses, and collect essential information.
  • Custom Bots: Design bots that can handle most customer inquiries with minimal human intervention.
  • Shared Inbox: Coordinate team responses in a single, unified inbox.
  • Customer Data Platform: Store and access enriched customer profiles to personalize interactions.
  • Help Center: Create a self-serve knowledge base where customers can find answers on their own.
  • App Integrations: Connect with various third-party apps, including CRMs, ecommerce platforms, and more.
  • Product Tours: Guide users through your product with interactive tours and tooltips.
  • Analytics & Reporting: Monitor team performance and customer interactions to drive improvements.
  • Mobile Apps: Manage customer interactions via mobile apps for iOS and Android.


Zoho CRM and Intercom, as ticketing tools, share several similarities:

  • Customer Interaction Management: Both platforms excel in managing customer interactions across several channels.
  • Automation: Both tools provide automation features to streamline workflows and repetitive tasks.
  • Integration Capabilities: Zoho CRM and Intercom offer robust integration capabilities with a range of third-party apps.
  • Analytics & Reporting: Each platform provides analytics and reporting features to monitor performance and gain insights.
  • Mobile Access: Both tools are accessible via mobile apps, ensuring teams can stay connected on the go.


While there are similarities, there are also notable differences between Zoho CRM and Intercom:

  • Focus: Zoho CRM has a broader scope, targeting not just customer support but also sales and marketing automation. Intercom is laser-focused on enhancing customer service with extensive automation and conversational tools.
  • Bot Functionality: Intercom stands out with its robust custom bot features designed to manage most inquiries without human intervention, whereas Zoho CRM’s AI assistant, Zia, offers broader insights and support.
  • Help Center: Intercom's Help Center feature is more advanced, providing a self-serve portal complemented by real-time support options. Zoho CRM offers knowledge base management, but it's less integrated into the support workflow.
  • Product Tours: Intercom includes guided tours to help users navigate your product, a feature not available in Zoho CRM.
  • Omnichannel vs. Multichannel: Zoho CRM offers a wider omnichannel approach integrating sales, marketing, and support, whereas Intercom focuses primarily on customer support channels.

Pros and Cons

Zoho CRM


  • Comprehensive platform covering sales, marketing, and support.
  • High level of customization for workflows and modules.
  • Strong omnichannel communication capabilities.
  • Extensive integration options via Zoho Marketplace.
  • Mobile accessibility ensures productivity on the go.


  • Complexity may require a steep learning curve for new users.
  • Some advanced features may require additional costs.
  • User interface may feel cluttered to those looking for a streamlined support tool.



  • Focused on enhancing customer service with seamless automation.
  • Robust custom bots reduce the need for human intervention.
  • Advanced Help Center for self-serve support.
  • Interactive product tours enhance user onboarding.
  • Unified shared inbox improves team collaboration on customer queries.


  • May not be suitable for businesses looking for sales and marketing features.
  • Cost can be high, especially for smaller businesses.
  • Limited customization compared to Zoho CRM.
  • Strong automation focus might require time to fine-tune.

Use Cases

Zoho CRM

Ideal scenarios for using Zoho CRM as a ticketing tool include:

  • Businesses seeking a unified platform that combines sales, marketing, and customer support.
  • Operations with complex workflows, requiring customization and automation across various departments.
  • Companies needing omnichannel communication, allowing for seamless customer interaction across multiple channels.
  • Organizations that rely on mobile access for their teams to stay connected on the go.
  • Enterprises that benefit from in-depth analytics to drive decision-making and strategic planning.


Ideal scenarios for using Intercom as a ticketing tool include:

  • Customer service-centric organizations focused on delivering exceptional support.
  • Businesses aiming to reduce support costs by leveraging automation and bot-driven interactions.
  • Companies wanting to offer a self-serve support experience through an advanced Help Center.
  • Startups and SaaS businesses looking to guide users effectively with product tours.
  • Teams in need of a unified shared inbox to improve response times and coordination.


When comparing Zoho CRM and Intercom as ticketing tools, it is clear that each platform has its strengths catered to different business needs. Zoho CRM offers a comprehensive solution, integrating sales, marketing, and support into a single platform, ideal for organizations looking for an all-encompassing solution. On the other hand, Intercom excels in providing advanced automation and seamless customer service, making it a top choice for businesses focused on enhancing customer support and reducing operational costs.

Choosing between Zoho CRM and Intercom depends on your specific requirements. If your primary goal is to find a robust customer support platform with extensive automation, Intercom is the ideal choice. However, if you're looking for a versatile tool that bridges sales, marketing, and support, Zoho CRM would be the better option. Ultimately, understanding your business’s unique needs will guide you to the right platform to enhance efficiency and customer satisfaction.

Key takeaways 🔑🥡🍕

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