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June 6, 2024
XX min read

Zoho vs Liveperson


Comparing Zoho CRM and LivePerson as ticketing tools can help you understand which platform best suits your needs. Zoho CRM acts as a single repository to bring your sales, marketing, and customer support activities together, and streamline your process, policy, and people in one platform. LivePerson is the global leader in enterprise conversations, offering a Conversational Cloud platform used by top brands to engage with millions of consumers safely and responsibly.

Choosing the right ticketing tool is crucial for efficiently managing customer support and improving user experience. This comparison will dive into the features, similarities, differences, pros, cons, and ideal use cases for Zoho CRM and LivePerson to help you make an informed decision.

Zoho CRM Overview

Key Features

  • Unified Customer View: Zoho CRM provides a 360-degree view of customer interactions across sales, marketing, and support channels.
  • Lead and Contact Management: Efficient tools for capturing, nurturing, and converting leads.
  • Automation: Automate repetitive tasks, workflows, and customer journeys.
  • Omnichannel Support: Interact with customers through email, phone, live chat, social media, and more.
  • AI Assistance: Zia, the AI assistant, provides insights, predictions, and recommendations.
  • Customization: Highly customizable modules, layouts, and workflows to fit diverse business needs.
  • Analytics and Reporting: Comprehensive reporting tools for performance tracking and decision-making.
  • Integration: Seamless integration with other Zoho applications and third-party tools.
  • Security: Robust security features to safeguard customer data and ensure privacy compliance.

LivePerson Overview

Key Features

  • Conversational AI: LivePerson uses AI and natural language processing to facilitate customer interactions.
  • Omnichannel Messaging: Engage with customers through web chat, SMS, social media, and messaging apps.
  • Conversational Cloud: Centralized platform for managing all customer conversations.
  • Automated Messaging: Use bots to handle routine queries and tasks, freeing up human agents for complex issues.
  • Real-time Analytics: Monitor conversation metrics and agent performance in real-time.
  • Personalization: Leverage customer data to offer personalized interaction experiences.
  • Security and Compliance: Ensure safe and responsible engagement with robust security measures.
  • Rich Integrations: Integrate with CRM systems, marketing tools, and other enterprise applications.
  • Scalability: Handle high volumes of interactions with scalable infrastructure.


Both Zoho CRM and LivePerson offer robust features to enhance customer interaction and support experiences. They both provide:

  • Omnichannel Support: Both platforms allow engagement across multiple channels including email, social media, phone, and live chat.
  • Automation: Automate routine tasks to free up agents for more complex issues, improving efficiency.
  • AI Integration: Utilize AI to provide insights, handle common queries, and support customer interactions.
  • Analytics and Reporting: Offer tools to track performance metrics and analyze data for informed decision-making.
  • Integration Capabilities: Seamlessly integrate with various third-party applications to enhance functionality.
  • Customization: Adapt the platform to meet specific business requirements through customizable features.


While they share several similarities, Zoho CRM and LivePerson also have distinct differences:

Zoho CRM:

  • Comprehensive CRM Functions: Zoho CRM extends beyond customer support to encompass sales, marketing, and overall customer relationship management.
  • In-depth Customization: Extensive customization options for workflows, modules, and user interfaces.
  • Focus on Sales and Marketing: Strong capabilities in managing leads, deals, campaigns, and customer journeys in addition to support.


  • Conversational Cloud: Centralized platform focused on managing and optimizing customer conversations.
  • Advanced Conversational AI: Pioneering AI and natural language processing (NLP) technologies tailored towards enhancing real-time interactions.
  • Focus on Messaging: Emphasizes seamless engagement through modern messaging channels and apps.

Pros and Cons

Zoho CRM


  • Comprehensive Solution: Integrates sales, marketing, and support functions in one platform.
  • Highly Customizable: Tailor almost every aspect of the CRM to meet specific business needs.
  • Strong Analytics: Provides detailed performance reports and insights.
  • Affordable Pricing: Competitive pricing for small and medium-sized businesses.
  • Extensive Integrations: Wide variety of native and third-party integrations.


  • Complexity: May require time to fully implement and utilize all features effectively.
  • Learning Curve: Users may face a steep learning curve due to the breadth of functionalities.
  • Support: Customer support can be inconsistent in responsiveness and resolution times.



  • Innovative Conversational AI: Advanced AI capabilities for real-time, personalized interactions.
  • Omnichannel Expertise: Strong emphasis on integrating modern messaging platforms.
  • Scalable Solutions: Capable of handling large volumes of customer interactions.
  • Real-time Insights: Powerful analytics for tracking and optimizing conversation performance.
  • High-Profile Clients: Trusted by major global brands for enterprise-level support needs.


  • Narrow Focus: Primarily focused on customer conversations, lacking broader CRM functionalities.
  • Cost: Can be relatively expensive, especially for smaller businesses.
  • Complex Setup: Initial setup and integration may require specialized knowledge and resources.
  • Dependency on Bots: Heavy reliance on automated messaging can lead to miscommunication if not properly managed.

Use Cases

Zoho CRM Ideal Use Cases:

  • Small to Medium Businesses: Companies looking for an affordable, all-in-one CRM solution to manage sales, marketing, and customer support.
  • Sales-Driven Organizations: Businesses focusing heavily on sales and lead management, needing a comprehensive tool to track and nurture leads.
  • Customization Needs: Organizations that require extensive customization to align CRM software with specific workflows and processes.

LivePerson Ideal Use Cases:

  • Large Enterprises: Companies needing to handle a high volume of customer interactions efficiently and securely.
  • Conversational Commerce: Businesses aiming to leverage conversational AI to enhance customer engagement and drive sales through modern messaging apps.
  • Customer Service Focused: Organizations prioritizing seamless, real-time, and personalized customer support across multiple messaging channels.


Comparing Zoho CRM and LivePerson as ticketing tools reveals that both platforms offer strong features for customer support but cater to different business needs. Zoho CRM provides a comprehensive, all-in-one solution integrating sales, marketing, and support, making it suitable for small to medium-sized businesses looking for a unified CRM platform. On the other hand, LivePerson excels in facilitating real-time, personalized conversations through advanced AI and messaging channels, making it ideal for large enterprises and businesses focused on enhancing customer service through conversational AI.

When deciding between Zoho CRM and LivePerson, consider the specific needs of your business. If you need a powerful, customizable CRM that extends beyond customer support, Zoho CRM is likely the better choice. However, if your priority is to leverage advanced AI for real-time customer conversations across a wide range of channels, LivePerson might be the superior option. Evaluate the pros, cons, and use cases to determine which tool aligns best with your organizational goals and customer support strategy.

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