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June 6, 2024
XX min read

Gladly vs Front


When selecting the best ticketing tool for your customer service or operations team, it's critical to understand the capabilities of leading solutions in the market. Today, we'll be comparing Gladly and Front, both of which are designed to streamline customer interactions and enhance support efficiency.

Gladly is a radically personal customer service platform and the only one built around people, not cases or tickets. It empowers customer service agents by giving them one lifelong, channel-independent conversation with all the context needed to build lasting connections and loyalty. This has proven to grow customer loyalty and lifetime value while fostering happier and more efficient service teams for brands like Ralph Lauren, Allbirds, Bombas, Crate&Barrel, Ulta Beauty, Warby Parker, and more.

Front, on the other hand, is a customer operations platform that allows support, sales, and account management teams to deliver exceptional service at scale. It combines the efficiency of a help desk with the familiarity of email, incorporating automated workflows and real-time collaboration to further streamline customer communication.

Comparing these tools is essential to find out which will align best with your organization's needs, enhancing both customer satisfaction and team efficiency.

Gladly Overview

Key Features

  • People-Centric Approach: Unlike traditional ticketing systems, Gladly is centered around the customer. Agents have a cohesive view of all interactions with a customer, regardless of the channel, enabling a continuous and personalized conversation.
  • Omnichannel Support: Gladly supports communication across various channels including voice, email, chat, SMS, and social media, providing a seamless customer experience.
  • Single Lifelong Conversation: Each customer’s history is accessible in one continuous timeline, empowering agents to understand and respond with personal context.
  • Self-Service: In addition to agent-assisted support, Gladly offers self-service capabilities through help centers and automated responses, reducing the load on human agents.
  • Real-Time Collaboration: Internal collaboration is enhanced with Gladly, allowing agents to work together efficiently on complex queries.
  • Robust Analytics: Insightful analytics and reports help managers understand key metrics, agent performance, and areas for improvement.
  • Integration Ability: Gladly seamlessly integrates with other tools and platforms, offering a connected ecosystem for customer service.

Front Overview

Key Features

  • Unified Inbox: Front merges the familiarity of email with the capabilities of a help desk, allowing teams to manage all customer communications from a unified inbox.
  • Collaborative Features: Features like @mentions, internal comments, and real-time chat enhance team collaboration, reducing response times and improving the quality of responses.
  • Automated Workflows: Automation rules help delegate tasks, tag conversations, and set priorities, thereby increasing efficiency and ensuring nothing falls through the cracks.
  • Multi-Channel Support: Front supports email, social media, SMS, and in-app chat, allowing teams to handle customer inquiries through various channels from a single platform.
  • Analytics and Reporting: Detailed analytics provide insights into team performance, customer satisfaction, and conversation trends, enabling data-driven decision-making.
  • Integration Capabilities: With numerous integrations, Front connects easily with CRM systems, project management tools, and other business applications to create a seamless workflow.
  • Shared Drafts and Templates: The use of shared drafts and response templates ensures consistency in customer interactions and saves time for customer service agents.


Gladly and Front share several similarities as advanced ticketing tools. Both platforms emphasize streamlining customer communications and enhancing operational efficiency through:

  • Multi-Channel Support: Both tools provide a unified platform for managing customer interactions across various channels like email, chat, social media, and SMS.
  • Collaboration Tools: Both Gladly and Front offer features that facilitate real-time collaboration among team members, such as internal comments and @mentions.
  • Automation: Workflows and automation rules are integral to both platforms, reducing manual tasks and improving response times.
  • Analytics: Detailed reporting and analytics features are present in both solutions, allowing teams to gauge performance and identify areas for improvement.
  • Integration Capabilities: Both platforms integrate with a wide range of external tools and systems, providing flexibility for varied business needs.


While both Gladly and Front aim to streamline customer service, they differ in approach and feature set:

  1. Core Philosophy:
  • Gladly: Built to focus on the customer rather than cases or tickets, creating a single, continuous conversation.
  • Front: Emphasizes combining email familiarity with help desk functionalities, focusing on team collaboration and efficient communication.

  1. User Interface:
  • Gladly: Designed to offer a cohesive view of customer interactions, fostering a more personalized and continuous service experience.
  • Front: Resembles a shared email client with powerful collaboration features, making it versatile for both internal and external communications.

  1. Target Users:
  • Gladly: Primarily targets customer support teams in industries where personalized customer service is critical, such as retail and eCommerce.
  • Front: Appeals to diverse teams including support, sales, and account management, with an emphasis on operational efficiency.

  1. Self-Service Options:
  • Gladly: Robust self-service capabilities, allowing customers to resolve issues on their own through knowledge bases and automated responses.
  • Front: Focuses more on facilitating collaborative work among team members rather than comprehensive self-service tools.

Pros and Cons



  • Single, lifelong customer conversation providing complete context.
  • Omnichannel support for seamless transitions across communication channels.
  • Strong focus on enhancing personal connections and loyalty.
  • Detailed customer histories for personalized service delivery.
  • Integration with major CRM and other business tools.


  • May require a learning curve for teams used to traditional ticketing systems.
  • Potentially higher costs for smaller teams or businesses.
  • Focus on customer service means it might lack features important to sales or account management teams.



  • Familiar email-like interface, easing adoption.
  • Strong collaboration features fostering internal team communication.
  • Automated workflows to enhance operational efficiency.
  • Versatility to support various teams including support, sales, and account management.
  • Shared drafts and templates for consistent and efficient responses.


  • Does not focus as extensively on creating long-term customer conversations.
  • Front's feature set might be seen as too basic for teams needing deeply specialized support tools.
  • Limited self-service capabilities compared to Gladly.

Use Cases


Gladly is ideal for businesses that prioritize creating strong, personalized connections with customers. It's particularly well-suited for industries like retail and eCommerce where customer loyalty and lifetime value are crucial. Brands like Ulta Beauty and Warby Parker have leveraged Gladly to boost customer satisfaction and loyalty by providing seamless, personalized experiences across all channels.


Front's versatile design makes it suitable for a range of business teams, from customer support to sales and account management. It's a great fit for teams that need to balance internal team collaboration with efficient customer communication. For example, digital agencies and tech companies can benefit from Front's familiar interface and robust workflow automation, ensuring timely and coordinated responses across multiple channels.


In comparing Gladly and Front, it is clear that both platforms offer powerful tools to enhance customer service and team efficiency. Gladly stands out for businesses seeking a radically personal, customer-centric approach. Its single, lifelong conversation view fosters deeper connections and loyalty, making it the go-to tool for brands that value personalized customer experiences.

Conversely, Front excels in providing a familiar, efficient platform suitable for various teams, from support to sales. Its robust collaboration features and automation capabilities make it a strong contender for businesses looking to streamline internal communication and improve operational efficiency.

Ultimately, the choice between Gladly and Front depends on your specific use case:

  • If your primary goal is to build lasting customer loyalty through deeply personalized service, Gladly is unmatched.
  • If you need a versatile tool that enhances team collaboration and integrates customer communications seamlessly, Front is likely the better choice. 

Understanding the unique strengths of each platform will help you make an informed decision that aligns with your business needs and goals.

Key takeaways 🔑🥡🍕

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