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June 6, 2024
XX min read

Re:amaze vs Jira Service Management


When it comes to managing customer inquiries and internal services efficiently, businesses often turn to ticketing tools. Two popular options in this category are Re:amaze and Jira Service Management. 

Re:amaze is a comprehensive helpdesk and customer messaging platform. It supports various communication channels, including live chat, email, social media, mobile SMS/MMS, VOIP, and FAQ Knowledge Bases, making it ideal for websites, stores, and apps that need to provide exceptional customer support.

On the other hand, Jira Service Management is designed to empower Development (Dev) and Operations (Ops) teams to collaborate at high velocity. It enables these teams to respond to business changes and deliver outstanding services to both customers and employees quickly.

Choosing the right ticketing tool is crucial for businesses to ensure efficient communication, timely support, and seamless operations. A detailed comparison between Re:amaze and Jira Service Management can help you determine which tool best fits your specific needs.

Re:amaze Overview

Re:amaze brings a versatile customer support platform geared towards enhancing customer engagement across multiple channels.

Key Features

  • Multi-Channel Support: Re:amaze lets you communicate with customers via live chat, email, social media, mobile SMS/MMS, VOIP, and FAQ Knowledge Bases.
  • Unified Inbox: This feature aggregates messages from various channels into a single, organized inbox, ensuring no customer query is overlooked.
  • Automations: Re:amaze supports workflow automations to streamline repetitive tasks, respond to common questions automatically, and route inquiries to the appropriate team members.
  • CRM Integration: It integrates seamlessly with popular CRM systems like Shopify, Magento, WordPress, and others to offer deeper customer insights.
  • Customizable Chatbots: Re:amaze's AI-powered chatbots can handle routine inquiries, allowing your support team to focus on more complex issues.
  • Analytics and Reporting: The platform provides detailed analytics and reporting tools to help you better understand customer interactions and team performance.
  • Collaboration Tools: Features like private notes and team collaboration tools make it easy for support agents to work together on resolving customer issues.

Jira Service Management Overview

Jira Service Management is designed to bridge the gap between Dev and Ops teams, ensuring they work cohesively to deliver high-quality services.

Key Features

  • Incident Management: It allows teams to efficiently track, respond to, and resolve incidents, minimizing downtime and ensuring service reliability.
  • Change Management: The tool offers streamlined change management workflows that align with ITIL best practices, helping you manage changes while minimizing risk.
  • Service Request Management: Jira Service Management enables you to manage service requests from employees and customers effectively, ensuring timely approvals and fulfillment.
  • Asset and Configuration Management: The platform helps teams track IT assets and configuration items to understand relationships and dependencies within the services they manage.
  • Knowledge Base: Integration with Confluence allows for easy creation and sharing of knowledge articles, providing users and support agents with self-service options.
  • Customizable Queues and SLAs: It offers customizable queues and Service Level Agreements (SLAs) to prioritize and manage tasks based on urgency and importance.
  • Automation: The tool includes automation rules to reduce manual workload, improve response times, and maintain service quality.
  • Integration Ecosystem: A broad integration ecosystem with other Atlassian tools (like Jira Software, Confluence) and third-party applications ensures a seamless workflow.


Both Re:amaze and Jira Service Management are powerful ticketing tools designed to streamline support operations and improve customer and employee service experiences. They share several similarities:

  • Multi-Channel Support: Both provide robust multi-channel communication solutions to manage inquiries and requests.
  • Automation Capabilities: Both platforms offer automation features to reduce manual tasks and auto-assign tickets, improving overall efficiency.
  • Customizable Workflows: Each tool allows for customizable workflows and templates, ensuring they can be tailored to fit specific business needs.
  • Analytics and Reporting: Both provide detailed analytics and reporting functionalities to track performance and identify areas for improvement.
  • Integrations: They come with strong integration capabilities, allowing them to work seamlessly with other popular business tools.


While sharing several common features, Re:amaze and Jira Service Management also have distinct differences that cater to specific needs:

  • Primary Use Case:
  • Re:amaze: Focuses on customer support across multiple channels, ideal for e-commerce, SaaS, and service-based businesses.
  • Jira Service Management: Emphasizes collaboration between Dev and Ops teams, making it a robust choice for IT service management and internal request handling.
  • Knowledge Management:
  • Re:amaze: Offers FAQ Knowledge Bases directly within the platform.
  • Jira Service Management: Integrates with Confluence to create a comprehensive knowledge management system.
  • Incident and Change Management:
  • Re:amaze: Primarily focuses on customer support and lacks specialized incident and change management features.
  • Jira Service Management: Provides full-fledged incident and change management functionalities aligned with ITIL best practices.
  • Collaboration Features:
  • Re:amaze: Includes internal collaboration tools like private notes and team chats.
  • Jira Service Management: Offers deeper integration with other Atlassian products like Jira Software, Confluence, and Bitbucket to enhance team collaboration further.
  • Asset Management:
  • Re:amaze: Does not provide dedicated asset management features.
  • Jira Service Management: Includes asset and configuration management capabilities to track and manage IT assets and services.

Pros and Cons



  • Superior multi-channel support including VOIP and social media.
  • User-friendly interface suitable for customer service teams.
  • Comprehensive integration with ecommerce and CRM platforms.
  • Effective customizable chatbots for handling routine queries.


  • Limited focus on internal IT and incident management.
  • Lacks deep integrations with DevOps tools.
  • May require third-party apps for advanced reporting features.

Jira Service Management


  • In-depth incident, problem, and change management capabilities.
  • Strong integration with Atlassian ecosystem (Jira Software, Confluence, Bitbucket).
  • Robust asset and configuration management tools.
  • Customizable SLAs and workflows enforce service quality and efficiency.


  • Steeper learning curve, especially for non-IT users.
  • May feel over-engineered for small customer support teams.
  • Less emphasis on social media and VOIP support.

Use Cases


  • E-commerce Businesses: Ideal for online stores needing comprehensive customer support across chat, email, social media, and more.
  • SaaS Companies: Suitable for SaaS providers who want to offer exceptional support via multiple channels while integrating with CRM tools.
  • Service-Based Businesses: Useful for service-oriented businesses aiming to streamline communications and improve customer satisfaction.

Jira Service Management:

  • IT Service Management: Best for IT departments needing structured incident, problem, and change management workflows.
  • Development and Operations Teams: Valuable for organizations looking to improve DevOps collaboration and operational efficiency.
  • Large Enterprises: Effective for large enterprises with complex service management needs and a requirement for detailed asset tracking and management.


Choosing between Re:amaze and Jira Service Management ultimately depends on your specific needs and business goals. 

Re:amaze stands out as an excellent tool for customer-facing businesses that require multi-channel support and seamless integration with CRM and ecommerce platforms. It’s user-friendly and geared toward providing comprehensive customer engagement solutions.

Jira Service Management, meanwhile, is tailored for IT service management and DevOps. Its robust incident, change, and asset management capabilities make it a powerful choice for IT departments and large enterprises seeking to enhance operational agility and service delivery.

For businesses focusing on customer support across various channels, Re:amaze would be a suitable choice. Conversely, if your focus is on IT service management or if you’re working in a DevOps environment, Jira Service Management would likely provide the comprehensive features and integrations needed to support high-velocity teamwork and service excellence.

Key takeaways 🔑🥡🍕

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