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June 6, 2024
XX min read

TargetProcess vs Asana


In the realm of project management tools, making the right choice can significantly impact your team's productivity and overall project success. Here, we will compare two highly regarded tools: TargetProcess and Asana.

TargetProcess is a project management tool designed to help organizations visualize and manage Agile projects and other complex work. This SaaS solution supports enterprise Agile planning, making it a favorite among companies focused on Agile methodologies.

Asana is a versatile project management tool recognized for its excellence across multiple G2 Grids, including Project Management, Work Management, and Objectives and Key Results. With over 9,000 user reviews, Asana helps teams orchestrate their cross-functional work, from daily tasks to strategic initiatives, enhancing clarity, speed, and productivity regardless of location.

Comparing these tools is essential for understanding which platform best fits specific organizational needs, helping you make an informed decision.

TargetProcess Overview

Key Features

  • Agile Project Management: TargetProcess is built with Agile frameworks in mind, including Scrum, Kanban, SAFe, and more.
  • Custom Workflows and Processes: Users can create and customize workflows to match their unique processes.
  • Advanced Reporting and Analytics: Gain insights into project performance and derive metrics to make data-driven decisions.
  • Visual Project Planning: Utilize boards, timelines, and roadmaps to visualize project progress.
  • Role-based Permissions: Ensure that team members only have access to the information they need.
  • Integrations: Seamless integration with popular tools such as Jira, GitHub, and Slack to streamline workflows.
  • Scalability: Designed to meet the needs of both small teams and large enterprises.

Asana Overview 

Key Features

  • Task and Project Management: Easily create, assign, and track tasks and projects.
  • Timeline View: Visualize project schedules and dependencies to ensure timely delivery.
  • Goals and OKRs: Align team efforts around strategic goals using Objectives and Key Results.
  • Customizable Dashboards: Create dashboards to track metrics and KPIs relevant to your projects.
  • Automation: Automate repetitive tasks to save time and eliminate errors.
  • Collaborative Tools: Features such as file sharing, comments, and updates to promote team collaboration.
  • Integrations: Extensive integration options with tools like Slack, Outlook, Google Drive, and more.
  • Mobile Access: Access and manage tasks on-the-go with robust mobile applications.


Both TargetProcess and Asana offer robust project management capabilities designed to increase productivity and streamline the workflow. Here are some key similarities:

  • Task Management: Both tools allow for comprehensive task creation, assignment, and tracking.
  • Customization: Users can customize workflows and dashboards to suit their specific needs.
  • Collaboration: Each platform includes features that facilitate team collaboration, like file sharing, comments, and updates.
  • Integrations: Both tools support integration with other popular applications, allowing for a more seamless workflow.
  • Visual Planning Tools: TargetProcess and Asana provide visual tools like boards and timelines to help manage and track projects effectively.
  • Scalability: Both are scalable solutions that can be used by small teams up to large enterprises.


While TargetProcess and Asana share many similarities, they also have distinct differences that cater to different types of users:

  • Focus: TargetProcess is highly focused on Agile project management and is specifically designed to support Agile methodologies like Scrum and SAFe. Asana, while versatile, doesn't emphasize Agile as strongly but supports a broader spectrum of project management needs.
  • Advanced Reporting: TargetProcess offers more in-depth reporting and analytics features geared towards Agile metrics, whereas Asana provides general project tracking and reporting tools.
  • Role-based Permissions: TargetProcess has more granular role-based permissions, which can be crucial for larger teams with complex hierarchies.
  • User Interface: Asana is often praised for its intuitive and user-friendly interface, making it easier for new users to adopt. TargetProcess, with its more complex features, can have a steeper learning curve.
  • Pricing Model: TargetProcess typically has a more flexible pricing model aimed at larger enterprises, while Asana has straightforward pricing tiers suitable for teams of all sizes.
  • Automation: Asana excels in automation with rules and triggers to automate repetitive tasks, while TargetProcess focuses more on workflow customization.

Pros and Cons



  • Excellent for Agile project management.
  • Extensive customization options.
  • Advanced reporting and analytics.
  • Visual planning tools such as boards and timelines.
  • Robust role-based permissions.


  • Steeper learning curve for new users.
  • May be more complex than necessary for simple project management needs.
  • Higher cost for smaller teams compared to Asana.



  • Intuitive and user-friendly interface.
  • Versatile task and project management features.
  • Strong focus on collaboration.
  • Extensive automation options.
  • Accessible for teams of all sizes with straightforward pricing.


  • Less focused on Agile-specific features.
  • Reporting tools are not as advanced as TargetProcess.
  • Can become cluttered with extensive use.

Use Cases


TargetProcess is ideal for organizations heavily invested in Agile methodologies. It's particularly useful for:

  • Agile Development Teams: Teams using Scrum, Kanban, or SAFe will find TargetProcess's features aligned with their needs.
  • Enterprises: Larger organizations requiring extensive customization and advanced reporting will benefit from TargetProcess’s scalable platform.
  • Complex Projects: Projects needing detailed planning, visualization, and a high level of customization.


Asana is suitable across various industries and team sizes, excelling in flexibility and user-friendliness. Ideal use cases include:

  • Cross-functional Teams: Teams managing a wide range of tasks from daily to strategic initiatives.
  • Small to Medium-sized Businesses: Organizations looking for straightforward, easy-to-adopt project management solutions.
  • Remote Teams: With its emphasis on collaboration and mobility, Asana is perfect for teams working from different locations.


Both TargetProcess and Asana offer powerful project management features but cater to different needs.

  • TargetProcess excels in Agile project management with deep customization and advanced reporting, making it perfect for enterprises and Agile teams.
  • Asana stands out for its user-friendly interface, broad use-case applicability, strong collaborative tools, and automation features, making it ideal for diverse teams across various industries.

When choosing between the two, consider your team's specific needs. If your organization follows Agile methodologies and requires extensive customization and reporting, TargetProcess might be the best fit. However, if you seek an intuitive, versatile, and collaborative project management tool that can scale with your team, Asana is likely the better choice.

Key takeaways 🔑🥡🍕

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