Back to Reference
No items found.
Search everything, get answers anywhere with Guru.
Watch a demoTake a product tour
June 6, 2024
XX min read

Wrike vs Aha


Choosing the right project management tool is crucial for ensuring productivity and successful project completion. Today, we will delve into an in-depth comparison of two prominent options: Wrike and Aha!.

Wrike is an all-in-one project management software that helps remote and co-located teams get more things done together. It offers a suite of tools to enhance collaboration, task management, and project tracking, making it a popular choice among teams looking to streamline their workflows.

Aha!, on the other hand, is the world's #1 product development software. It helps more than 1 million product builders bring their strategy to life through its comprehensive suite of tools, including Aha! Roadmaps, Aha! Ideas, Aha! Whiteboards, Aha! Knowledge, and Aha! Develop. It's designed for product teams to leverage their expertise, guided templates, and comprehensive training via Aha! Academy.

Comparing Wrike and Aha! is important to identify the best fit for specific organizational needs, whether it’s general project management or focused product development.

Wrike Overview

Key Features

Wrike provides a robust array of features tailored to enhance project management across different team structures:

  • Task Management: Create, assign, and prioritize tasks with ease.
  • Gantt Charts: Visualize project timelines and dependencies.
  • Custom Workflows: Adapt the tool to fit team-specific processes.
  • Collaborative Features: Real-time editing, comments, and discussions.
  • Time Tracking: Monitor work hours directly within the platform.
  • Templates: Use pre-built templates to kickstart new projects swiftly.
  • Reporting and Analytics: Generate detailed reports and analytics to measure progress and productivity.
  • Integrations: Connect with a wide variety of other tools like Slack, Google Drive, and Salesforce.
  • Mobile App: Stay connected and manage tasks on the go with the mobile app.

Aha! Overview

Key Features

Aha! offers a comprehensive set of tools through its different modules, making it a powerful choice for product development:

  • Aha! Roadmaps: Capture strategic plans, build visual roadmaps, and link them to execution.
  • Aha! Ideas: Collect feedback, prioritize ideas, and drive innovation.
  • Aha! Whiteboards: Collaborate visually with wireframes, diagrams, and notes.
  • Aha! Knowledge: Centralize and share important information and best practices.
  • Aha! Develop: Streamline engineering work and connect roadmaps to development work.
  • Templates: Use guided templates for various strategic and operational needs.
  • Reporting and Analytics: Gain insights through advanced reporting features.
  • Integrations: Interface with tools like Jira, GitHub, and Slack.
  • Training and Support: Access extensive training programs via Aha! Academy.


When comparing Wrike and Aha! as project management tools, several similarities emerge:

  • Collaboration: Both tools offer real-time collaboration features, making it easy for team members to work together, share feedback, and communicate effectively.
  • Task Management: Both platforms provide robust task management capabilities that allow users to create, assign, prioritize, and track tasks.
  • Reporting and Analytics: Both Wrike and Aha! offer advanced reporting and analytics to help understand project progress and performance.
  • Customization: Each tool allows for customization of workflows and templates to better fit the specific needs of a team or project.
  • Integrations: Both Wrike and Aha! integrate with a wide array of other tools, enhancing their functionality and seamlessness within existing tech stacks.
  • Mobile Access: Both provide mobile apps to ensure teams can stay connected and productive while on the go.


While Wrike and Aha! share commonalities, distinct differences set them apart:

  • Focus Areas: Wrike is a general project management tool suitable for various teams, while Aha! is specifically tailored for product development teams.
  • Tool Suite: Aha! offers a modular approach with specialized tools (Roadmaps, Ideas, Whiteboards, etc.), whereas Wrike provides an all-in-one project management solution.
  • User Interface (UI): Wrike boasts a more traditional project management UI, while Aha! features a more strategic, roadmap-centric interface designed for product development.
  • Training and Support: Aha! emphasizes training through Aha! Academy, providing structured learning and resources, whereas Wrike focuses on standard support channels and some training materials.
  • Pricing Models: The pricing structures differ, with Wrike typically offering tiered pricing based on user count and features, whereas Aha! often structures pricing around its modular offerings and user count.

Pros and Cons



  • Versatile project management suited for various industries and teams.
  • High level of customization with workflows and templates.
  • Robust suite of collaboration tools.
  • Integrates well with many other productivity tools.
  • Detailed reporting and analytics features.


  • Can be overwhelming for small teams due to feature richness.
  • Higher learning curve for new users.
  • Less specific focus on product development compared to Aha!.



  • Tailored specifically for product development teams.
  • Comprehensive suite of modular tools.
  • User-friendly interface designed for strategic planning.
  • Strong emphasis on innovation management and idea prioritization.
  • Extensive training programs and support through Aha! Academy.


  • May be overkill for general project management needs.
  • Pricey, especially when multiple modules are needed.
  • Limited in its traditional project management capabilities compared to Wrike.

Use Cases


Wrike is ideal for teams and organizations looking for a flexible and comprehensive project management tool. Typical use cases include:

  • General project management for cross-functional teams.
  • Task tracking and management for remote teams.
  • Campaign management for marketing teams.
  • Product launches and team collaboration.
  • Monitoring project timelines and resource allocation.


Aha! is best suited for product development teams that need integrated strategic planning and execution. Ideal use cases involve:

  • Product roadmapping and lifecycle management.
  • Idea collection and prioritization for product innovation.
  • Visual collaboration for brainstorming sessions.
  • Connecting strategic plans with engineering efforts.
  • Centralizing knowledge and best practices for product teams.


Both Wrike and Aha! offer valuable project management capabilities, but their strengths lie in different areas. Wrike excels as a flexible, all-in-one project management tool for various industries, making it a solid choice for diverse team needs. Conversely, Aha! shines in the realm of product development, offering specialized tools and robust support for product teams aiming to innovate and execute strategic plans effectively.

When choosing between Wrike and Aha!, consider the specific needs of your team:

  • For general project management, task tracking, and team collaboration across various industries, Wrike provides a versatile and comprehensive solution.
  • For product development teams seeking a cohesive toolset for strategy, innovation, and execution, Aha! stands out as the tailored option.

Ultimately, selecting the right tool depends on understanding the unique requirements of your projects and team dynamics.

Key takeaways 🔑🥡🍕

Written by
Search everything, get answers anywhere with Guru.

Learn more tools and terminology re: workplace knowledge