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June 6, 2024
XX min read

Gladly vs Github Issues


In today’s fast-paced business environment, efficient management of customer inquiries and feedback is paramount. Two notable tools that help streamline these processes are Gladly and GitHub Issues. Each offers distinct capabilities that cater to different aspects of customer service and project management. 

Gladly is a radically personal customer service platform built around people, not cases or tickets. It empowers service teams by consolidating customer interactions into one lifelong conversation, regardless of the channel. Brands like Ralph Lauren, Allbirds, and Warby Parker utilize Gladly to enhance customer loyalty and boost lifetime value.

On the other hand, GitHub Issues are versatile items in a repository designed to plan, discuss, and track work. This feature caters to developers by providing a simple yet flexible platform that allows for collaboration, feedback exchange, and efficient task management. 

Comparing these tools is essential to determine the best fit for varying business needs, whether it's enhancing customer service operations or tracking and managing work efficiently.

Gladly Overview

Gladly is designed to revolutionize customer service by focusing on the customer-agent relationship rather than isolated cases. Through its unique platform, Gladly turns customer service agents into heroes, offering all the context needed to build lasting connections and loyalty.

Key Features

  • Lifelong Conversations: Unlike traditional ticketing systems, Gladly consolidates all customer interactions into a single, channel-independent conversation. This allows agents to have complete context and history during every interaction.
  • Channel Integration: Gladly supports multiple communication channels, including email, chat, social media, SMS, and phone calls, enabling seamless transitions without losing context.
  • Customer Profiles: Agents have access to detailed customer profiles, including past interactions, purchase history, and preferences, facilitating personalized service.
  • Unified Agent Desktop: A single interface for agents to manage all customer interactions across different channels.
  • Actionable Insights: Reporting and analytics tools provide insights into customer service performance and highlight areas for improvement.
  • Collaborative Tools: Internal notes, shared tickets, and collaboration features enable teamwork among agents.

GitHub Issues Overview

GitHub Issues provide a streamlined way to track tasks, plan projects, and discuss ideas within a repository. While predominantly used by developers, its flexibility allows it to cater to various collaborative needs.

Key Features

  • Simple Issue Creation: Users can create issues effortlessly with titles, descriptions, and labels to organize and prioritize tasks.
  • Comment and Discussion Threads: Each issue has a comment section where team members can discuss tasks, provide feedback, and collaborate efficiently.
  • Assignees and Labels: Assign issues to specific team members and categorize them using labels for better tracking and management.
  • Milestones: Track the progress of larger projects by grouping issues into milestones, making it easier to monitor overall progress and deadlines.
  • Cross-Repository Project Boards: Organize and prioritize work on a project board that spans multiple repositories for a comprehensive view of project status.
  • Integration with GitHub’s Ecosystem: Seamless integration with pull requests, commits, and other GitHub features ensures that all project activities are interconnected.


Gladly and GitHub Issues, while serving different primary audiences, share several similarities:

  • Task Management: Both tools provide functionalities for managing tasks and tracking progress.
  • Collaboration: Both Gladly and GitHub Issues offer collaborative features that allow team members to work together effectively.
  • Unified Interfaces: Each tool provides a comprehensive interface where users can access relevant information and perform tasks without switching contexts.
  • Scalability: Both platforms cater to various business sizes, from small teams to large enterprises.
  • Integration: They can be integrated with other tools and platforms, enhancing their functionality within a larger tech ecosystem.


Despite their similarities, Gladly and GitHub Issues have distinct characteristics that set them apart:

  • Primary Audience: Gladly is tailored for customer service teams aiming to enhance customer experiences, whereas GitHub Issues caters to development teams tracking and managing project tasks.
  • Conversation Management: Gladly’s unique feature is its ability to maintain lifelong conversations, enabling agents to view complete customer interaction histories. GitHub Issues focuses on issue tracking and management without a conversational context.
  • Channel Support: Gladly offers multi-channel support for various communication methods, whereas GitHub Issues primarily supports task management within the GitHub repository environment.
  • Customer Profiles: Gladly provides detailed customer profiles to facilitate personalized service, a feature not present in GitHub Issues.
  • In-depth Analytics: Gladly offers robust reporting and analytics specifically for customer service performance, while GitHub Issues provides basic issue tracking analytics.

Pros and Cons



  • Enhanced Customer Experience: The platform’s focus on lifelong conversations and detailed customer profiles helps build strong, loyal customer relationships.
  • Multi-Channel Support: Gladly’s support for various communication channels ensures seamless customer service.
  • Unified Agent Desktop: Agents can handle all customer interactions from a single, intuitive interface.
  • Actionable Insights: Detailed analytics help improve service performance and customer satisfaction.
  • Collaborative Features: Tools like internal notes and shared tickets foster teamwork among agents.


  • Industry-Specific: Primarily designed for customer service teams, it may not cater to other departments like development or project management.
  • Cost: Premium features may come at a higher price, making it less accessible for smaller businesses.

GitHub Issues


  • Simple and Flexible: Easy to create and manage issues, making it suitable for a variety of project management needs.
  • Collaboration: Robust comment threads and discussion features enhance team collaboration.
  • Integration with GitHub: Seamless integration with other GitHub features such as pull requests and commits.
  • Milestones and Labels: Useful tools for organizing and tracking project progress.


  • Limited Customer Service Features: GitHub Issues lack features specifically designed for customer service management.
  • Less Contextual Information: Unlike Gladly, it does not provide comprehensive customer profiles or lifelong conversations.
  • Primarily Developer-Centric: Best suited for development teams, which may limit its applicability outside this domain.

Use Cases


  • E-commerce: For brands like Ralph Lauren and Warby Parker, Gladly enhances the customer experience by providing personalized and seamless service across all channels.
  • Retail: Companies like Ulta Beauty use Gladly to maintain consistent customer interactions and improve brand loyalty.
  • Support Teams: Ideal for customer support teams seeking to streamline interactions and build lasting relationships with customers.

GitHub Issues

  • Software Development: Excellent for development teams needing to track bugs, plan features, and manage project tasks within the GitHub ecosystem.
  • Project Management: Versatile enough to manage various types of projects, providing a flexible approach to task organization and tracking.
  • Open Source Projects: Ideal for open source project contributors to collaborate, discuss issues, and manage progress efficiently.


Both Gladly and GitHub Issues offer valuable capabilities tailored to different aspects of business operations. Gladly excels in creating lasting customer relationships with its lifelong conversation model, multi-channel support, and detailed customer profiles, making it ideal for customer service teams aiming to enhance customer loyalty and satisfaction.

On the other hand, GitHub Issues provides a simple and flexible platform for developers to track tasks, discuss ideas, and manage projects efficiently within the GitHub ecosystem. Its integration with other GitHub features makes it a robust tool for software development teams and project managers.

In choosing between the two, consider your primary needs: if enhancing customer service is your goal, Gladly is the superior choice. If you need a versatile tool for tracking and managing development projects, GitHub Issues will likely suit your needs better.

Key takeaways 🔑🥡🍕

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