Brand Guidelines - Press Kit

Use this template to consolidate your press kit information and equip your team with the up-to-date brand knowledge they need.

Crafted by
Becca Dierolf
Sr. Brand Designer
at
Guru
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"Guru’s brand is a big part of what sets us apart. It’s important that we represent the brand consistently and cohesively everywhere that Guru shows up. We use our Brand Guidelines and Press Kit Card to give clear guidance to our employees—as well as media outlets—on everything from use of our logo and graphics, approved fonts and colors, how to describe Guru, and more."

Becca Dierolf
Sr. Brand Designer
at
Guru

How to use this Card template

Your brand team works hard to make sure your company’s message is clear and consistent online, in-person, and everywhere in between. But how does your team share that brand knowledge across different parts of your organization? This is important, especially for your customer-facing teams.

We’ve made it easy for your brand team to share their knowledge through this press kit template. Fill in the information about messaging, assets, contacts, and more to give your team the up-to-date brand knowledge they need. Feel free to add more information on your brand guidelines too, like company colors, fonts, and more.

How this template can help your team:

  • Leadership: Make sure all of your presentations, speaking appearances, and articles are on brand by following your brand team’s guidelines.
  • Customer-facing teams: Keep your customer-facing collateral on-brand by following your team guidelines and ensuring that your customer experience is consistent, no matter who they talk to.
  • Marketing: Use this template as a jumping off point for further brand guidelines like deck templates, one-sheeters, and more, that the rest of your team can follow.

Brand Guidelines - Press Kit

Use this template to consolidate your press kit information and equip your team with the up-to-date brand knowledge they need.

Crafted by
Becca Dierolf
Sr. Brand Designer
at
Guru
Add Card to Guru
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What's a Card?
A Card is a bite-sized piece of information to help answer your team's questions.
Here's why bite-sized is best.