Case Study and Customer Quotes

You have customers around the world who are raving fans about your product. They post about you on social media, tell their coworkers about how they use your product to solve their problems—they even have a sticker of your logo on their laptop. Your team should be able to tell these customer stories and find the information about these customers at the drop of a hat. But how?

Use this Guru Card template to keep track of your customers’ stories, case studies, and quotes. You can add information on who your main advocates are, what their life was like before and after buying your product, and any published marketing assets you may have. Fill in the Card and make sure your team can always easily find this information.

How this template can help your team:

• Sales: Your team can bring customer quotes and case studies into their sales processes and generate wins faster through social proof.
• Customer Support & Success: Your customer experience team can share stories of customers and how they're leveraging certain features to provide inspiration to other customers and boost product adoption.
• Marketing: Your marketing team can package this information for public sharing and create new case studies that fill in the gaps around existing stories.
• Product & Engineering: Your product team can better scope iterations or new features for your engineering team based on the information provided in this Card about customers and their use of your product.