Competitor Battle Card

Use this template to organize your competitive information and give your team an edge when talking about the competition.

Crafted by
Charles Derupe
Sales Tools and Content Manager
at
Guru
Square
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"Your sales reps never know when they have to fight against industry competitors during a call. Providing focus on objection handling and key differentiators allows your reps to put their foot in the door so they have an opportunity to do more digging. This structure has been called out in many of our enablement surveys and is a crowd favorite."

Charles Derupe
Sales Tools and Content Manager
at
Square
Guru

How to use this Card template

Competitors can come in many shapes and sizes, so your team needs to be knowledgeable about how your product is different from what they’re selling. As a bonus, they should be prepared to deposition any claims against your own product. That’s where battle cards are most helpful.

This template comes complete with all the fields necessary to give your team information on your competitors. Your reps can access this knowledge on calls and in emails and be prepared to answer difficult questions with the right information. They can also ask to add or re-verify this Card when info is missing.

How this template can help your team:

  • Sales: Reps can confidently de-position your competitors with up-to-date information and answer prospect questions faster.
  • Customer Support & Success: Your customer experience teams can quickly differentiate the value of your product versus your competitor’s and ensure retention and adoption of your product.
  • Marketing: Marketers can provide this competitive information for your customer-facing teams and ensure that your win rate and customer experience metrics are not affected by your competition.
  • Product & Engineering: Your product team can help provide positioning of new features and launches and bring differentiators to the table to help your sales team win new deals.


Competitor Battle Card

Use this template to organize your competitive information and give your team an edge when talking about the competition.

Crafted by
Charles Derupe
Sales Tools and Content Manager
at
Square
Guru
Add Card to Guru
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What's a Card?
A Card is a bite-sized piece of information to help answer your team's questions.
Here's why bite-sized is best.