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Conversational Voice and Tone Guide

Use this template to ensure your conversations with customers match your company’s brand voice and tone.

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"Word choice can make all the difference when it comes to customer experience. We created Guru Cards with recommended language to allow our customer service agents to know exactly what to say and how to say it, enabling them to successfully guide conversations and advocate for our customers."

When your customer-facing team members use the same voice and tone, they create consistency in conversations with customers. Getting to know a company’s brand voice can be challenging for employees, especially if they’re working remotely. This resource serves as a go-to guide for team members to maintain your company’s unique brand and the experience you want to give to your customers.

Customize this Card to reflect messaging preferences as well.

When your customer-facing team members use the same voice and tone, they create consistency in conversations with customers. Getting to know a company’s brand voice can be challenging for employees, especially if they’re working remotely. This resource serves as a go-to guide for team members to maintain your company’s unique brand and the experience you want to give to your customers.

Customize this Card to reflect messaging preferences as well.

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Conversational Voice and Tone Guide
Crafted by 
Caroline Svenson
  |  
Knowledge Management & Training Lead
at
Guru
Brooklinen
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Conversational Voice and Tone Guide
Crafted by Guru
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